Build a sufficiently large table for embodied intelligence

01 Some industries grow slowly over time, while others are pushed straight to the forefront of public attention by the era. Embodied Intelligence falls into the latter category.

Over the past two years, we have been keeping a close eye on this track. To be honest, few industries can excite so many people at the same time. On the technical side, large models have instantly upgraded the "brain" of robots to a level where they can understand human speech and perceive the physical world. On the capital side, capital pours in like a tide, and one startup after another has reached a valuation of tens of billions. On the scenario side, factories, warehouses, hotels, shopping malls, and even deep-sea operations and mines have begun to seriously calculate a question: can AI really replace my workforce, and how much cost can it save for me?

It seems that this is a moment when everything is ready for takeoff.

However, when we actually stepped in and talked to people across the industrial chain one by one, we found that things are not going as smoothly as expected.

Teams that build robot bodies are often most troubled not by technical breakthroughs, but by the question of "who will buy the products after we finish developing them". They have polished their products to a very high standard, but struggle to find scenario partners who are willing to be the first to try them out. On the demand side, workshop directors of certain factories, operation heads of certain logistics companies, actually want to use these robots very much. But facing hundreds of AI companies on the market that all claim to be "domestic leading", they have no idea who to trust, how to verify the technology, and how much investment they need to make. Investors are also having a hard time. With hundreds of millions of dollars in their hands, they have reviewed round after round of projects, but the more they see, the more uneasy they become: what they are truly afraid of is never misjudging a single project, but missing the game-changing one. In the quiet of the night, they often wonder: will a second DeepSeek suddenly emerge one day, and reshuffle the entire track I have bet on overnight? Will I miss a promising young talent in his twenties and the era that belongs to him just because of a moment of hesitation?

The prosperity on the surface is real. But what this era never lacks is superficial bustle, and what it lacks most is people who are willing to stick around and get things done together after the hype fades.

We have been thinking all along, what 36Kr can do to contribute.

We are not a robotics company that can manufacture robot bodies; we are not an investment institution that can provide capital; nor are we factories and warehouses that can place orders. Frankly speaking, in the Embodied Intelligence industrial chain, we do not produce any single component. But there is one thing we have been doing for more than a decade, and we do it quite well — we have been deeply engaged in the industry, know a lot of people, and are good at connecting the right people with each other.

The hype will pass, but the industry will not. Those who can stay at the table are definitely the people who are willing to make the table bigger. So we want to try to build a large enough table for this industry.

It is not the kind of "alliance" where people just join a group, receive notifications, and give each other likes. We want to create something that can actually deliver real value. So we have prepared four major initiatives:

The annual Gravity Field Conference that gathers hundreds of core figures across the industrial chain;

The Deep Dive Private Boarding Session where people talk behind closed doors and only share the unvarnished truth;

The Real Verification Challenge that brings scenario partners with real demands together with complete machine enterprises that bring usable solutions;

And the year-round Connection Platform that specially helps all parties match resources and facilitate cooperation.

We have also opened up the content channels on the main site of 36Kr — once you achieve remarkable results, the entire industry will get to know it. This is of course the prototype of a new technology media that integrates "media + community + data", and we believe this is what technology media should look like when moving towards the general public in the future.

Why are we doing all this? Because we have gradually figured out one thing: at the table of Embodied Intelligence, information gap equals cost gap, and who you know is your moat. How fast this industry can develop in the end does not depend on how powerful a single company is, but on when people across the industrial chain can truly stand together. Robot manufacturers know what scenario partners need, scenario partners know who to turn to for procurement, investors know who to invest in, and component manufacturers know which players are scaling up their production — once information flows freely, many things will no longer depend on luck.

Our generation is personally turning science fiction into daily reality. This undertaking is so huge that no single company can complete it alone, and the entire industry needs to support each other. Someone has to take the lead in this matter, and we think 36Kr is the right one to do it.

If you are also working on this seriously, no matter you are manufacturing robots, using robots, investing in robots, or developing key components that enable robots to operate smoothly — there is a seat for you at this table. Complete machine enterprises can meet real procurement demands here; scenario partners can get pre-screened solutions, and let suppliers deliver products according to their own standards instead of them having to compromise to adapt to existing products; investors can see the actual performance of projects in real scenarios, and avoid detours; technical solution providers can find robot manufacturers and applicable scenarios, turning their technology into purchasable products. Every time you participate, your contribution may be recorded in a report on 36Kr's channel, making your achievements visible to the entire industry.

In the Embodied Intelligence industrial belt, we are not just the people standing on the shore reporting on the coming tide. We want to be the one who brings people building ships and people using ships to the same port.

The table has been set. Now, we are just waiting for you to take a seat.

If you would like to join us, scan the QR code below, fill out the application form, and write down your most urgent current demands. The Alliance Secretariat will contact you within 3 working days and invite you to the table.

The cause of Embodied Intelligence is well worth doing together.

Upcoming public events of the Alliance:

November 26-28

Embodied Intelligence Industry Alliance Inauguration Ceremony (at the site of 36Kr WISE 2026)

Embodied Intelligence Industry Matching "World Cafe" (in the off-site matching zone of 36Kr WISE 2026)

Closed-door Seminar on Embodied Intelligence Service Terminals X Large Supermarkets (at the sub-venue of 36Kr WISE 2026)

02 About the Alliance

Q1: What is the 36Kr Embodied Intelligence Industry Alliance?

The 36Kr "Embodied Intelligence Industry Alliance" is an industrial collaboration platform jointly initiated by 36Kr and Gaoshan Xinyu, focusing on key links in the Embodied Intelligence industrial chain, connecting technology innovators, industrial demand parties and capital supporters, and promoting the industry to move from technical breakthroughs to scenario verification and commercial implementation.

The Alliance aims to achieve: easy access to the right partners, smooth negotiation of cooperation, and guaranteed implementation of projects

Q2: Why did we initiate this alliance?

Embodied Intelligence is moving from technical breakthroughs to industrial implementation, but there are still obvious information and collaboration barriers in the industrial chain:

Technology enterprises need real demand feedback and long-term verification scenarios.

Scenario enterprises need to judge whether solutions are mature, reliable and replicable in a more efficient way.

Capital institutions need to combine real orders, application scenarios and industrial feedback to judge the long-term value of projects.

The Alliance hopes to establish a collaboration mechanism that connects technology, scenarios and capital, so as to improve the efficiency of industrial cooperation.

Q3: What is the difference between the Alliance and ordinary industry communities?

The Alliance does not take general socializing as its main goal. Instead, it focuses on real industrial demands, promotes scenario verification, procurement cooperation, technical docking, financing communication and achievement dissemination, and continuously tracks the progress of cooperation.

Q4: Who initiated the Alliance?

The Alliance is jointly initiated by 36Kr and Gaoshan Xinyu.

36Kr provides technology industry insights, content influence, enterprise resource connection and industrial organization capabilities;

Gaoshan Xinyu provides hard technology investment cognition, industrial resource network and capital collaboration capabilities.

Q5: What stage is the Alliance currently in?

The Alliance is currently in the stage of initiation preparation and first-batch member invitation, and is conducting targeted communication with Embodied Intelligence technology enterprises, industrial scenario parties, investment institutions and other related enterprises in the industrial chain.

The organizational structure, first-batch member list and activity arrangement will be gradually announced after confirmation.

Operation Mechanism

Q6: What activities does the Alliance plan to carry out?

At the current stage, the Alliance has planned four core activity mechanisms and one industrial content channel:

• Embodied Gravity Field: Annual industrial conference, gathering core figures, key trends and cooperation results. Held once a year
• Deep Dive Session: Closed-door exchange for industrial decision-makers, discussing real scenarios and industrial issues. Held once a quarter
• Real Verification Field: Organize products to enter real environments to complete task verification. Held twice a year
• Connection Platform: Review demands, match resources and track docking results. Operated on a regular basis
• Industrial Channel: Precipitate industrial topics, scenario feedback and cooperation results. Operated continuously
• The specific date, city and participation method shall be subject to the official activity notice

Q7: What is 【Embodied Gravity Field】?

【Embodied Gravity Field】 is the annual industrial conference of the Alliance. The planned scale at the current stage is 300-500 people, and the content includes industrial trends, industry reports, views of industrial leaders, dialogues between technology, scenarios and capital, product and cooperation achievement exhibitions, etc.

Q8: What is 【Deep Dive Session】?

【Deep Dive Session】 is a small-scale closed-door exchange for industrial decision-makers. At the current stage, each session is planned to have 20-30 people, adopting a targeted invitation mechanism, focusing on discussing real scenario demands, supply chain issues, financing trends and industrial development judgments.

According to the current plan, the closed-door exchange will be conducted in principle with no media, no recording, and no public reports.

Q9: What is 【Real Verification Field】?

【Real Verification Field】 is a real scenario verification platform. Scenario parties put forward task demands, matching technology enterprises enter the real environment to complete tests, and scenario parties conduct evaluation based on indicators such as task completion rate, continuous working hours, failure rate, safety, operating speed and cost-effectiveness, and promote follow-up cooperation.

The specific test plan, participation method, data usage and input of all parties will be confirmed separately according to the actual situation of the project.

Q10: What is 【Connection Platform】?

【Connection Platform】 is the regular industrial docking platform of the Alliance, which can undertake demands for scenarios, procurement, technology, financing, supply chain and regional implementation.

The Alliance will review the authenticity and priority of demands, match suitable technology enterprises, industrial resources, investment institutions, supply chain or regional resources, and continuously track the docking results.

Q11: What is the main function of the 【Industrial Channel】?

The 【Industrial Channel】 will continue to focus on industrial trends, alliance topics, scenario feedback and cooperation results, and precipitate industry cognition through in-depth content, industrial observations, cases and activity content.

Whether specific content will be published will be determined according to news value, fact completeness and authorization of relevant enterprises.

Participation Targets

Q12: What enterprises and institutions can participate?

The Alliance focuses on connecting the following types of members:

• Robot body and complete machine enterprises
• Enterprises of embodied brain, VLA and world model
• Core component enterprises
• Data, training and infrastructure enterprises
• Scenario enterprises in manufacturing, logistics, energy, medical care, commercial services and other sectors
• VCs, CVCs, industrial funds and long-term capital
• Relevant institutions with industrial collaboration capabilities

Q13: Can startups participate?

Yes. The Alliance not only pays attention to enterprise scale, but also focuses on technology or product capabilities, real application results, industrial cooperation demands and collaborative value that the enterprise can provide.

Q14: Will enterprises in the same track participate at the same time?

Possible. The Alliance serves the entire Embodied Intelligence industrial chain, and does not set exclusive seats for a single track.

Enterprise trade secrets, undisclosed data and specific project materials will be used within the authorized scope.

Q15: Which enterprises have joined the Alliance so far?

At present, some technology enterprises, scenario enterprises and investment institutions are in the confirmation or communication stage. Since some enterprises are still going through internal confirmation procedures, the official member list shall be subject to the unified announcement of the Alliance.

Participation Value

Q16: What can technology enterprises get by joining the Alliance?

Technology enterprises can submit their product capabilities and real demands, connect with application scenarios, procurement opportunities, industrial resources, supply chain, capital and regional implementation resources, and promote product iteration through scenario feedback.

Q17: What can scenario enterprises get by joining the Alliance?

Scenario enterprises can:

• Submit real business pain points and procurement demands
• Access technical solutions that better match their demands
• Participate in the formulation of scenario tasks and evaluation dimensions
• Observe the performance of products in real environments
• Reduce the cost of finding and screening solutions in the early stage
• Participate in industrial exchanges to learn about application feedback from other scenarios

Q18: What can investment institutions get by joining the Alliance?

Investment institutions can access representative enterprises in the industrial chain, learn about real application scenarios, orders and industrial feedback, participate in industrial trend exchanges, and observe the product performance of projects in real environments.

The Alliance provides industrial information and resource connections, and does not constitute investment advice.

Q19: Can the Alliance guarantee orders, financing or media coverage?

The Alliance does not guarantee orders, financing or media coverage.

The Alliance can help review demands, match cooperation partners, push both parties to enter substantive communication and track the results. The final procurement, investment and cooperation decisions are made independently by participating enterprises.