AICRON participated in the production of "Golden Agent", which marks the first introduction of AI-generated content in mainstream South Korean drama series | Early-stage Project

AI's involvement in traditional film and television production is no longer a novelty, but the final outputs are often relatively rough. A scene in *Golden Agent: Return to True Colors* that is hard to distinguish from real footage is narrowing this gap.

Adapted from the webtoon of the same name *Man's Story*, this work was broadcast simultaneously on South Korea's SBS TV and Netflix, breaking the viewership record for South Korean miniseries in 2026 and topping Netflix's global non-English TV series chart for three consecutive weeks.

One scene where the protagonist stops the villain's convoy and gets into a fight was fully produced by AI, including grand sequences such as car crashes and shootouts, as well as complex close-quarters combat movements.

Many netizens exclaimed after learning that this segment was AI-generated that it was hard to tell the difference between it and real shooting. There are still some details in this plot that do not conform to the laws of physics, but they do not affect the viewing experience as a whole.

Poster of *Golden Agent*

AICRON, the tool and company that produced this segment, was founded by South Korean film and television production company MORPHEUS. To adapt to the current trend of AI film and television, MORPHEUS and South Korean culture and entertainment company NextPlay Entertainment.Ltd (abbreviated as "NPE") plan to establish a joint venture to increase investment in AI film and television around AI CRON.

AICRON is an AI video generation tool and platform that has accessed 150 large models including Seedance, Keling, GPT Image, Veo, covering more than 260 AI functions in image, video, audio, text, 3D vision and other fields, which are presented in the form of nodes and run through the entire production process.

Creators can freely call different large models on a single canvas to produce a variety of content and combine them as needed.

Compared with the low-price competition of many domestic canvas-based tools, AICRON puts more emphasis on ease of use, high completion rate, and enabling ordinary C-end creators to produce film and television-level outputs, such as the clips in *Golden Agent*.

LEE SOO YOUNG, the founder of AICRON, has more than 20 years of experience in the traditional film and television industry and rich experience in using AI. He is familiar with the characteristics, expertise and iteration of different large models at home and abroad. Therefore, the founder and other team members with similar backgrounds can integrate their industry experience into the tool workflow.

"For example, in the process of shooting a movie, placing the light source in different positions will produce completely different effects. People who can grasp and predict such differences often need rich experience in traditional film and television production," LEE SOO YOUNG said.

The team has precipitated such experience into multiple Agents and workflows, which allow users to call according to their own needs, thus ensuring the completion and professionalism of the generated content.

In addition, AICRON itself also supports recording personal workflows. Users can customize workflows according to their own needs and save them as data assets.

In the founder's demonstration, after the user inputs their requirements on AICRON, the tool will generate character images, three-view drawings and videos according to relevant requirements. During this period, it will automatically call dozens of large models that are most suitable for the requirements, and present this process between different nodes in the form of lines for users to view, modify and record.

This process of selection and retention is conducive to users' free creation and also constitutes the advantage of this tool.

At present, AICRON has three tiers of charging standards, of which the mid-tier is priced at $59 per month, corresponding to 4500 cron (which can be understood as points), enabling the production of about 30 minutes of video.

AICRON has also launched a solution adapted for team collaboration - AICRON Teams. On the basis of the function of precipitating data assets, it also has a "team dashboard" function, which allows users to clearly grasp the token usage and point consumption, adapting to teams such as advertising agencies and VFX (visual effects related) studios.

The co-founder of NPE, which invested in AICRON, is LEE HONG DAE, who has been deeply involved in the Chinese and South Korean film and television industry for decades and has rich experience in film and television production. NPE plans to establish a complete AI film and television production process, layout across multiple fields such as theater movies and web dramas, and produce both AI-native content and works that use AI to assist real shooting. In terms of movies, NPE has cooperated with Kim Sung-su, the director of *Seoul Spring*, and Kim Seong-han, the director of *Hijack*, to develop AI film works, which are expected to be launched next year.

The attempts and investments in AI are the main reasons why NPE bet on AICRON. The content capability and IP reserve of the former can also feed back AICRON.

Overall, NPE is responsible for content planning, production and IP operation, MORPHEUS and AICRON provide AI tools and workflows, and OTT platforms undertake distribution and commercialization, covering the entire AI film and television production chain.

At present, AICRON's main revenue sources are AI film and television content contracting and tool subscription, each contributing 50% of the total revenue. The founder said that AICRON is expected to achieve revenue of nearly 10 million RMB this year, and is expected to achieve 2-3 times growth in 2027.