Smart Compact Portable Mobile Base Station, which addresses the pain points of end-users' traffic anxiety and trust collapse, as well as the monetization of operators' ephemeral dormant assets.
Trust Crisis in the Portable WiFi Industry
[Data from China Telecom] China's portable WiFi market is at a critical stage where explosive growth and in-depth reshuffling are advancing in parallel. In the first half of 2026, the domestic portable WiFi market size has reached 18.7 billion yuan, and the full-year figure is expected to exceed 36 billion yuan, with the total number of users surpassing 320 million. Portable WiFi has evolved from an emergency backup tool to a regular network reliance for hundreds of millions of users.
However, behind the rapid growth of the industry lies a severe trust crisis. In 2025, the annual shipment of industry terminals exceeded 28 million units, while the national 12315 platform received more than 42,000 complaints related to portable WiFi in total, of which the problem of inflated traffic labeling accounted for as high as 48%. With the implementation of policies such as the strict review of equipment network access by the Ministry of Industry and Information Technology, more than 60% of unlicensed no-brand manufacturers have withdrawn from the market, and the number of on-sale brands has decreased by nearly 60% compared with the peak in 2024. There are about 41 portable WiFi-related brands sold on national short video platforms, less than 30% of which are compliant. The industry presents typical characteristics of a "lemons market" — users want to buy but dare not make purchases.
What users really need is not a cheap device, but a mobile network solution with real and transparent traffic, stable network connection and guaranteed after-sales service. This demand gap is exactly the core logic for Zhiqiaoxiao to enter the market.
Directly Connect with Operators to Build a Compliance Moat
The core barrier of Zhiqiaoxiao's portable mobile base station lies in the direct establishment of IoT card cooperation with the three major operators. Different from most competing products that rely on third-party traffic intermediaries to mark up prices layer by layer, Zhiqiaoxiao obtains traffic resources directly as a first-hand card supplier, compressing the traffic cost of IoT cards to 0.3 to 0.5 yuan/GB, which is far lower than the industry average of 0.6 yuan/GB, forming a structural advantage on the cost side.
In terms of compliance, Zhiqiaoxiao has fully obtained the Radio Type Approval Certificate (SRRC), Network Access License, 3C Certification, operator authorization qualification, and the Value-Added Telecommunications Business Operation License (integrated two certificates) issued by the Ministry of Industry and Information Technology. The integrated two certificates grant Zhiqiaoxiao the legal and compliant pricing right and the right to send SMS to consumers. In the industry reshuffling where more than 60% of no-brand manufacturers have been cleared out, the compliance qualification itself forms a solid moat.
In terms of product experience, Zhiqiaoxiao adopts the third-generation built-in communication chip solution, which can automatically select the optimal signals of the three major networks according to signal strength without inserting a SIM card, realizing the sharing of the three networks and effectively improving signal coverage density and user experience. The device also integrates the power bank function to achieve multi-purpose with one device. The product pricing adopts a multi-level structure of 99 yuan for a 3-month drainage package plus a 499 yuan annual package, covering different needs from trial experience to long-term use.
End-to-end Full-link Verification from 0 to 1
The team of Zhiqiaoxiao is led by founder Huang Xinyi, and its core members cover functions such as supply chain management, e-commerce operation, and channel expansion. It has spent two years in total completing product R&D, compliance qualification application, supply chain construction and channel verification.
Up to now, Zhiqiaoxiao has completed a number of key milestones: In terms of compliance assets, it holds all trademarks, software copyrights and Value-Added Telecommunications Business Operation Licenses, with four complete qualifications, occupying a favorable position in the industry's compliance reshuffling; In terms of products, mass production of the devices has been completed, with sufficient stock in the warehouse, enabling the ability to quickly respond to market demands; In terms of channels, continuous orders have been achieved in online stores on multiple platforms, and offline it has settled in 181 convenience stores in Nanchang and Tianfu Convenience Stores in Changsha (it is planning to enter the exclusive stores of Yifeng Pharmacy with more than 20,000 chains, Laobaixing Pharmacy with more than 15,000 chains, and Meiyijia Convenience Stores with more than 72,000 chains), and the full link from 0 to 1 has been fully put into operation.
Zhiqiaoxiao's profit model takes the device as the entry point and renewal share as the continuous source of income, adopting the "small profit with huge volume" 4S full-link business model. Device sales are one-time income, and users' subsequent monthly traffic renewals constitute long-term cash flow. Industry data shows that the renewal rate of compliant brands is much higher than that of unlicensed brands. After users complete the first activation and recognize the service quality, they have extremely high renewal stickiness. The target users cover online car-hailing drivers, young people who rent apartments and student groups, outdoor live streamers and short video creators, business travelers and short-term residents, etc., covering more than 200 million potential users in total.
This round, Zhiqiaoxiao plans to raise 5 million yuan, release 10% of its equity, with a post-investment valuation of 50 million yuan. The funds will be used for targeted traffic delivery on online channels, offline store promotion implementation, channel construction and subsidies, as well as operator traffic reserve and product line expansion (including the 2-in-1 power bank WiFi and global version models). Zhiqiaoxiao's goal is to become the leading brand in the portable WiFi segment under the market pattern after the compliance reshuffling.