Lingjing tackles the pain points of public emotional healing through AI + cultural and creative innovation.
Lingjing, a cross-border cultural and creative emotional healing platform (with Beijing Xingyu Internet Technology Co., Ltd. as its operating entity), closed a RMB 3 million seed round of financing in October 2025, with the financing provided by individual investors.
Demand for emotional healing is seeing concentrated explosive growth, and the market supply presents a structural imbalance
In the current high-pressure, fast-paced social environment, anxiety, loneliness, and emotional burnout have become common emotional states, and the national demand for emotional care continues to rise. Compared with professional psychological diagnosis and treatment services that have cumbersome procedures and high costs, ordinary users prefer lightweight, instant, daily emotional companionship and counseling experiences. Emotional value consumption that focuses on self-healing and emotional soothing has become a high-growth potential niche track in the new consumption sector.
In terms of market scale, the emotional healing industry is on the eve of explosive growth. The global physical and mental healing market is expected to reach USD 188.992 billion in 2025, and will climb to USD 267.364 billion in 2034, with the market growth potential continuously released. The global spiritual consumption market has exceeded USD 249 billion in 2025, becoming the core track of overseas consumption upgrading. The domestic market is also growing rapidly: the number of users in China's pan-healing industry has exceeded 840 million, covering more than 60% of netizens, and the annual compound growth rate of the AI pan-psychological service market is as high as 43.7%.
However, under the strong market demand, there has long been a prominent structural imbalance in China's emotional healing industry. On the one hand, traditional professional psychological counseling resources are scarce, with high pricing and long appointment cycles, which are difficult to adapt to users' fragmented and instant daily emotional counseling needs, leading to a serious lack of service coverage and inclusiveness. On the other hand, most popularized healing platforms on the market lack authoritative scientific theoretical support, with uneven content quality. Some platforms are flooded with unscientific, traffic-seeking and even feudal superstitious content, while the privacy protection and content review mechanisms are imperfect, bringing multiple risks such as information leakage and non-compliant content. On the whole, the industry has long been in want of a comprehensive service platform that integrates scientific compliance, inclusive convenience, diversified functions, and safety and controllability, which is also the core market opportunity for Lingjing to enter the cultural and creative emotional healing track.
Driven by the dual engines of AI and cultural creativity, build a differentiated emotional healing service system
Lingjing is positioned in the cross-border cultural and creative emotional healing track, accurately targeting young and middle-aged groups aged 18 to 45 with stable consumption capacity and emphasis on emotional value, among whom female users account for more than 80% of the platform's total users. The core users generally face problems such as emotional anxiety, mental burnout, and inner emptiness, and have strong willingness to pay for professional, gentle, private emotional companionship services and healing cultural and creative products.
Different from the homogenized mode of single psychological service or pure cultural and creative e-commerce in the industry, Lingjing innovatively builds a dual-core business system of "AI intelligent emotional service + cross-border healing cultural and creative e-commerce", forming a complete business closed loop of "AI content drainage - refined emotional service retention - cultural and creative product monetization", which solves the industry pain points of difficult customer acquisition, low retention and weak monetization of single business format.
At the core service level, based on authoritative empirical theories such as positive psychology and CBT cognitive behavioral therapy, Lingjing builds a standardized and scientific emotional service system, covering four functional sections: all-weather private AI emotional companionship dialogue, professional psychological assessment and analysis, personalized emotional growth courses, and anonymous public welfare mutual aid community, to fully meet users' diverse needs for emotional counseling, self-cognition improvement, psychological growth, and light social companionship. The platform's self-developed three-layer AI reasoning architecture of "symbolic reasoning + large model collaboration" effectively improves the accuracy and professionalism of AI emotion recognition and response output, which can adapt to the emotional demands of different users and different scenarios, and avoids the problems of stiff response and low fit of general large models.
In terms of compliance and data security, targeting the common problems in the industry such as non-compliant content, user privacy leakage, and non-standard services, the platform has built a four-layer full-process safety and compliance protection mechanism covering four core links: pre-content review, encrypted storage of user data, hierarchical protection of privacy permissions, and real-time background risk control. While ensuring efficient and accurate service output, it fully protects user privacy and information security, and realizes standardized, compliant and sustainable operation. On the cultural and creative product side, relying on the core supply chain advantage of Donghai, Jiangsu, the world's crystal distribution center, the platform integrates more than 100 high-quality cultural and creative production and sales merchants across China, and launches diversified physical products such as natural crystals, healing ornaments, and emotional cultural and creative peripherals, realizing the in-depth integration of scientific emotional services and physical healing cultural and creative products, and improving the service ecology of the track.
After early market polishing and product iteration, Lingjing has completed initial commercial verification and user cold start. At present, the platform has accumulated more than 70,000 accurate emotional consumption users, and has stably cooperated with more than 100 high-quality domestic cultural and creative merchants, forming a mature supply, sales and service system. Relying on the lightweight online operation mode, the platform has achieved low-cost customer acquisition, high-viscosity retention and stable commercial conversion. At the same time, Lingjing has deployed the cross-border track in advance, relying on the mature domestic healing cultural and creative supply chain to connect to the growth dividend of the global spiritual consumption and emotional healing market, and build a differentiated cross-border cultural and creative emotional healing ecology.
Led by a senior cross-border team, continuously lay out the global healing ecology
The core founding team of Lingjing has cross-border practical experience in multiple fields such as digital economy, cross-border e-commerce, artificial intelligence, and network security, and is deeply engaged in the cross track of "AI + emotional healing + cross-border cultural creativity", with a deep understanding of industry compliance standards, user needs and commercialization paths. Li Yixing, founder and CEO, has more than 10 years of overall operation experience in digital economy and cross-border e-commerce, and has long been deeply engaged in the new consumption track. He accurately captures the upgrading trend of contemporary young people's emotional consumption, and leads the overall strategic planning, product polishing and commercial implementation of the project. Wang Hanzhang, technical director, holds a master's degree in information technology management from Valparaiso University in the United States, with more than 10 years of experience in technology R&D and team management in China and the United States. He focuses on the fields of network security and cloud computing architecture, and has led the technical construction and security operation and maintenance of many 10 million-level sensitive internet projects. His technical accumulation provides core support for Lingjing's AI computing power iteration, compliance protection system upgrading, and stable operation of the platform system, allowing the platform to continuously adhere to the industry compliance bottom line while ensuring service experience.
On the whole, the team has both industrial implementation capability, commercial thinking and hard core technical strength, which is highly adapted to the compliance, intelligent and industrialized development trend of the emotional healing track.
The emotional economy is a highly certain growth outlet in the current new consumption market. The awareness of emotional payment among Generation Z and young and middle-aged groups continues to awaken, and emotional healing is transforming from a hidden rigid demand to an explicit and normalized consumption demand. Lingjing accurately targets the core pain points of the industry of "scientific compliance, inclusive professionalism", innovatively integrates AI intelligent services and cross-border cultural and creative business formats, with a clear business model, prominent differentiated advantages, plus the team's cross-border deep cultivation practical ability, it has the core potential to quickly seize the domestic and foreign emotional healing niche market.
According to Lingjing, the platform will continue to take scientific theories and AI technology as the core support to create inclusive, professional and safe public emotional healing services, and firmly abandon industry chaos such as feudal superstition and false healing. In the future, Lingjing will continue to iterate its AI emotional service capability, optimize the product function system, further improve the layout of cross-border cultural and creative supply chain, deepen the full-dimensional compliant operation system, steadily promote the globalization strategy, continuously tap the value of the global emotional economy market, and provide lightweight, high-quality healing services and cultural and creative products for users at home and abroad.