Kekr | 34g, All-day AI, Starting from 1996 Yuan, Thunderbird iO's Hot Sales Accelerate the Mass Popularization of Smart Glasses
On August 27, RayNeo, the world's leading consumer AR brand, announced the first-sale performance report of RayNeo iO: According to data from JD Business Intelligence, Tmall Business Advisor and Douyin E-commerce Compass, RayNeo iO has topped the sales list of smart glasses category on JD, Tmall and Douyin three major platforms, breaking the first-sale record of new smart glasses products in 2026, becoming the first phenomenal hit in the smart glasses industry this year, and accelerating the popularization of smart glasses among the general public.
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The skyrocketing popularity of RayNeo iO stems from its precise insight into the real needs of users. When AI glasses no longer require users to compromise on appearance and wearing experience for functionality, they will have the foundation to enter mass consumption. The classic crown frame, 34g lightweight body and the transparent display of Blue Lake waveguide, supporting myopia lenses up to 1200 degrees, make RayNeo iO closer to daily glasses in terms of appearance and wearing experience, further lowering the threshold for long-term wearing.
RayNeo iO focuses on all-day active AI, whose all-day smart memory can continuously record and organize daily information and actively remind users of to-do items; capabilities such as recording summary, real-time translation, AI teleprompter and message notification transform the glasses from a simple information display tool into an extension of the user's memory, knowledge and expression ability. The camera-free design, clearly perceptible recording status and independent data management mechanism also reduce privacy concerns in office and social scenarios.
In the first batch of user reviews, "lightweight", "good-looking", "clear display", "practical AI functions" have become high-frequency keywords. It shows that users' recognition of RayNeo iO comes not only from its AI functions, but also from the daily perceptible wearing experience and use value.
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The first-sale performance of RayNeo iO also corroborates the ongoing structural changes in the smart glasses market. According to IDC data, the global smart glasses market shipment volume reached 3.566 million units in the first quarter of 2026, a year-on-year increase of 130.1%; among them, lightweight display glasses are becoming the new main growth driver of the industry, driving the year-on-year growth of China's AR&ER category as high as 168.6%. While the market is expanding, the advantages of leading brands are further highlighted: as the only enterprise in the industry with full-link self-development and mass production capabilities for core optical solutions, RayNeo, which ranks first in AR glasses shipments in China and across the globe, has built the most complete smart glasses product line in the industry, leading the continuous evolution of the industry. As a new product line of lightweight AI display glasses, the first product of RayNeo iO has become a phenomenal hit as soon as it hits the market, which means RayNeo has taken the lead in pushing all-day active AI glasses from product exploration to mass popularization. Meanwhile, in response to user feedback and expectations, RayNeo iO will continue to evolve through OTA. In September, new functions including offline translation, convenient SMS reply, and active reminder upon completion of all-day smart memory will be added to make the experience smarter and more user-friendly.
When a product category truly moves towards the general public, it often requires a representative product that can be widely used and discussed. At present, lightweight AI display glasses are becoming the main growth driver of the smart glasses industry. With comprehensive innovations in optical display, complete machine lightweighting, AI experience and privacy security, RayNeo iO has topped the sales list of three major platforms upon launch, becoming a phenomenal hit in the 2026 smart glasses market, which also provides direct market verification for display-equipped AI glasses to move towards the general public.
The starting price of RayNeo iO at launch is 1996 yuan, and it is currently on hot sale on platforms including JD, Tmall and Douyin. Starting from September, consumers can also go to RayNeo's offline outlets across the country to experience and purchase the product.