Apart from sourcing investors for projects, what other values can FA deliver? This "new weapon" is currently boosting the exposure of startup projects.

Against the backdrop of increasingly refined financing services, the value of FA (Financial Advisor) no longer lies merely in "helping enterprises find investors".

For startups, in the financing process, apart from capital and resources, it is equally important to get the project more exposure and build market awareness. Especially for early-stage projects and enterprises in emerging tracks, when lacking brand awareness, "being seen by more people" is a value in itself.

This has also made AI reporting tools a new choice for FAs to enhance the added value of services.

From "Financing Matching" to "Project Communication"

Traditional FA services usually revolve around links such as project sorting, investor matching, and financing communication. But whether a project can attract attention does not entirely depend on how well the BP (Business Plan) is written.

A high-quality project also requires good promotion and communication.

In the past, if FAs wanted to help enterprises get media exposure, they had to go through multiple links including topic selection, draft writing, revision, and cross-party communication, which required high cost and large time investment.

With the development of AI tools, work such as project information extraction, content creation, and reporting framework construction can become much more efficient. While completing financing services, FAs can further help enterprises sort out project highlights, and convert content including technological innovation, business model, and financing progress into information more suitable for public dissemination.

This means FA services can extend from:

Project Recommendation → Investor Connection

to further:

Project Polishing → Content Dissemination → Market Exposure

For entrepreneurs, this is equivalent to adding an extra path for their projects to enter the market.

"Exposure" Is Becoming the New Value of FA Services

Nowadays, the market is not short of information, and what is truly scarce is attention.

A startup project with an excellent team and strong technical capabilities will naturally have fewer chances to be noticed by potential investors and industrial parties if it remains unknown to the public for a long time.

Therefore, for FA institutions, in addition to helping enterprises find investors, they can further help projects gain public exposure.

Especially in the AI era, the efficiency of content production has been greatly improved, and "Financing + Dissemination" is becoming a new combination worth exploring for FA services.

For entrepreneurs, this is an opportunity to increase project exposure; for FA institutions, it is a way to improve service differentiation and enhance customer perceived value.

Let High-quality Projects Be Seen by More People

From this perspective, what AI reporting tools have truly changed is not just the efficiency of "writing articles", but the boundary of FA services.

In the past, FAs mostly acted as the connector between capital and projects; in the future, FAs can also become the connector between enterprises' capital value and market value.

For entrepreneurs, if your project is under financing, or you hope to get more attention from investors, industrial parties and industry practitioners, you can also take the initiative to carry out project display and dissemination.

36Kr Project Recommendation is an entry for startup projects to get displayed and exposed.

Entrepreneurs can release their projects on the platform, introduce their products, business models, team strengths and financing needs, so as to get more public display opportunities for their projects.

For FA institutions, they can also take project recommendation as a value-added service beyond financing services, to help high-quality projects get more market exposure.

Financing brings capital to the project, while dissemination brings more opportunities for the project to be discovered.

If you also have a project under financing that hopes to get more attention, you may publish it through 36Kr Project Recommendation.

Free project submission link:https://36kr.com/seek-report-new 

36Kr Project Recommendation Mailing Group: aireport@36kr.com

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