A cultural and creative brand featuring oriental patterns has closed a 6 million-yuan angel round of financing, and the investors have not been disclosed for the moment.

The Oriental Pattern cultural and creative brand launched a RMB 6 million angel round financing in July 2026. The funds will be used for pattern IP implementation and scenario testing, the opening of the first "Gui Chu" space, the standardization of the service system, and daily operation reserves. The core goal is to complete the transformation from "personal capability" to a "standardized business system", and verify the replicable commercialization path of pattern IP. The investors are currently in discussions with institutions and individuals that have cultural asset identification capabilities and industrial resources, and no final selection has been made yet.

The brand was founded by Yang Nanxi, who has 8 years of in-depth experience in cultural translation. Its core concept is based on the traditional Chinese wisdom of "observing objects and extracting imagery", to build an original "imagery symbol system" targeting the emotional and spiritual needs of contemporary people. Each pattern is a "visual Chinese character" that carries real feelings, with an independent cultural code and structural logic. The brand uses original handcrafted bracelets and gold jewelry as its initial carriers. Over 8 years, it has accumulated more than 1000 deep users, with an average order value ranging from 880 to 5000 yuan, a new user referral rate of 80%, and some core users have made repeat purchases for more than 8 consecutive years. By 2025, the brand has completed copyright registration, trademark registration, and design patent applications for more than 20 original patterns, and established a complete visual grammar system for imagery symbols. It is currently promoting the confirmation and filing of relevant institutions to further consolidate the legal status of its copyright assets.

There are three major pain points in the domestic cultural and creative industry: cultural products are hollowed out with severe homogenization, lacking a touching cultural core; deep emotional services are difficult to scale, relying on the founder's personal delivery capacity and struggling to break through user circles; the modern transformation of traditional cultural symbols is insufficient, with most "Guochao" designs remaining at the level of piling up elements without completing the contemporary translation of cultural logic. From the perspective of the competitive landscape, there are currently no direct competitors in the same track that are equivalent to Oriental Patterns in China. Traditional jewelry brands focus on SKU construction, lacking emotional value and cultural core; the psychological counseling and emotional service track relies on personal delivery without a tangible companion carrier; traditional domestic trend IP designs lack support from real user demands, only featuring symbol piling without emotional precipitation. The differentiated advantage of Oriental Patterns lies in that all its original patterns are derived from 8 years of one-on-one in-depth user communication, and are confirmable cultural assets grown from real emotional needs, rather than being created out of thin air by designers. Once this self-consistent imagery symbol language system is established, it will have extremely high irreplaceability.

In March 2026, the General Office of the State Council issued the "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption", listing "emotional and experiential services" as a national-level new consumption growth point. The market size of emotional companionship cultural consumption will continue to expand as users' self-awareness awakens. Yang Nanxi stated: "Most cultural and creative products on the market only solve the problems of being aesthetically pleasing or practical, but do not meet the need of 'being seen'. By building Oriental Patterns, we aim to find a home for unspoken emotions, so that every feeling that is embraced can have a long-term companion. With 8 years of rooted cultural foundation and verified user trust, I am looking for strategic partners who can inject an institutional framework into this cultural foundation, to translate 'feelings' into a replicable system, and turn 'I' into 'we'."

8 years of dedicated work has allowed Yang Nanxi to polish a unique emotional translation capability, which can transform intangible inner feelings into confirmable and perceivable visual patterns. This capability is precipitated from long-term user services and is difficult to replicate. As contemporary people's demand for spiritual belonging and emotional value continues to rise, original pattern IP rooted in Oriental culture and carrying real emotions will become a highly differentiated new force in the cultural consumption track. In addition to the more than 20 copyrighted patterns, the brand will continue to solidify all original content as assets through procedures such as copyright registration, design patent applications, and confirmation and filing at exchanges. Its IP attribute that can be extended across scenarios also reserves sufficient space for long-term ecological development.