Turn stray cat feeders into professional guardians: Yunhumaosou raises Angel Round financing
In China, millions of people purchase cat food out of their own pockets every day, quietly caring for stray cats around them. They have no income, no organizational backing, and are rarely understood by others. Wang Yuanjie, the founder of Yun Hu Mao (Cloud Cat Care), was once one of them. Five years ago, he was living in Tongzhou, Beijing due to corporate debt, and after encountering a stray cat, he began his feeding journey that continues to this day. Five years of frontline experience made him realize that the biggest bottleneck in stray cat rescue is not that no one feeds the cats, but that the people who feed the cats are left unsupported. He single-handedly developed the WeChat mini-program "Yun Hu Mao" using AI, and launched version v1.5.3 this July. The goal is: to let the money cat owners spend on cat food support a stray cat, and also support the person who takes care of that cat. The project is currently seeking angel round financing.
I. The Predicament of Feeders and a Business No One Has Tried
Behind tens of millions of stray cats stand millions of spontaneous feeders. They are not members of public welfare organizations, just ordinary people who live nearby, have soft hearts, and cannot stop once they start feeding. They buy cat food at their own expense, pay for medical treatment out of their own pockets, and bear the complaints from neighbors by themselves. Wang Yuanjie has fed cats in Tongzhou for five years, experienced this situation firsthand, and has seen more and more people drop out because they cannot persist.
On the other side, there is a huge consumer market. The annual consumption of domestic cat-owning households on cat food, cat litter, and snacks has reached hundreds of billions, and continues to grow. However, the consumption of cat owners and stray cat rescue have never been connected — buying cat food is just buying cat food, and stray cats are still left uncared for. Wang Yuanjie found that most cat owners actually sympathize with stray cats, but they just do not have the time or channels to participate in rescue. And they already need to buy things like cat food and cat litter — if they can buy the same brand at a similar price through a different channel and conveniently help stray cats, almost no one will refuse. There is a business that no one has ever tried in this gap: using the daily consumption of cat owners to solve both the stray cat rescue problem and the livelihood problem of feeders at the same time.
II. A Closed Loop: Consumption Sustains Caretakers, Caretakers Serve Users, AI Retains Users
The business model of Yun Hu Mao is not a simple cat food e-commerce, but a closed loop where consumption, rescue, and services drive each other.
The first layer is that consumption generates rescue. When users buy cat supplies such as cat food and cat litter in the mall, the retail price is set as the wholesale price plus a 20% markup and shipping fee. The pricing logic, purchase prices, and supplier information are fully disclosed. The markup part is used to purchase cloud care supplies to deliver to stray cat locations, distribute care funds, and support platform operations. Users can also choose the "Public Welfare Purchase" option, where no goods are shipped and the full amount is converted into rescue supplies. The destination of every consumption is clearly stated on the product page. The mall provides mainstream brand cat food and cat litter that users are already buying, with transparent and competitive prices. Users do not need to spend extra money or change their consumption habits — they just switch their purchase channel to Yun Hu Mao, and they automatically participate in stray cat rescue.
The second layer is the professionalization of caretakers. After passing AI review, online training, and story interviews, feeders can become platform-recognized caretakers. Caretakers are not just people who receive supplies; they are also service providers for the platform — they can accept commission orders on the platform to provide nearby users with in-home cat care services such as feeding and litter cleaning. Yun Hu Mao promises that 80% of the platform's value belongs to caretakers: most of the commission income goes to caretakers, care funds are distributed according to contributions, and caretakers are responsible for distributing supplies. There are approximately 610,000 streets and communities across the country, and only one caretaker position is open for each community, granting the caretaker exclusive rights in their own community. In this system, feeding stray cats is no longer an unpaid act, but a profession with income, security, and community recognition.
The third layer is that AI creates emotional retention. Each registered stray cat has an independent AI personality and memory system, which can remember the personal stories users have shared, chat with users in its own unique tone, and even give cat-themed gifts of varying rarity. Users do not leave after making a purchase; instead, they build a continuous emotional bond with a real stray cat. This "the cat remembers you" design shifts user retention from transaction-driven to emotion-driven, which also keeps consumption ongoing and in turn provides a steady stream of funding for the caretaker system.
The three layers combined form a self-operating flywheel: the consumption of cat owners generates supplies and funds, the funds support frontline caretakers, caretakers provide local services for users, AI fosters an emotional connection between users and cats that makes users reluctant to leave, users continue to consume, and the flywheel keeps spinning.
III. One Person + AI Full-Stack Development, Seeking Investment Partners Who Align With the Vision
Yun Hu Mao is already a fully functional platform: modules including the "Consumption Equals Rescue" mall system, caretaker growth system, commission service system, AI emotional companionship, and official account operation management are all launched. Its supporting video account has accumulated more than 10,000 targeted followers, preparing precise user resources for the recruitment of the first batch of caretakers. The entire platform was fully developed by Wang Yuanjie alone in collaboration with AI, without a dedicated technical team.
The project is launching its angel round financing, and the funds will mainly be used for user acquisition and marketing, supply chain construction, and team building. The short-term goal is to develop the first batch of official caretakers and validate the single-community growth model. The long-term goal is to develop 100,000 caretakers covering 100,000 communities in three to five years, ensuring that every community has a recognized person caring for the stray cats there.
"I understand too well how difficult it is for frontline feeders," Wang Yuanjie said. "Yun Hu Mao does not rely on emotional appeals to bind people; it uses a viable model to let those who genuinely dedicate themselves to rescue get rewarded. I hope that one day, the person who takes care of stray cats can be called a 'caretaker' just like a community doctor, and do this job with dignity."