Vertical construction B2B services empower small and medium-sized design firms, and Tiancheng Precision is seeking Angel Round financing.
In the post-real estate era, the home improvement industry as a whole has entered a stock adjustment cycle. While the industry's growth rate has slowed down and homogeneous competition has intensified, the structural pain points of supply-demand mismatch have become increasingly prominent. A large number of independent designers and small and medium-sized design studios have seized market share with personalized services, but the shortcoming in construction implementation ability has become a constraint to their development; building materials practitioners hold traffic resources but are unable to complete conversion due to the lack of construction supporting capabilities. "Tiancheng Seiko", a vertical B2B construction service provider based in Liuzhou, Guangxi, aims at the pain points of construction implementation for small and medium B-end clients and has created a standardized basic installation construction supporting system. Currently, the project has launched an angel round of financing and is seeking large-scale breakthroughs based on the locally verified business model.
Industry structural pain points are prominent, and small and medium B-end clients urgently need professional construction support
Currently, the home improvement industry presents an obvious polarization pattern: the profit margins of leading decoration companies have been continuously shrinking due to high costs of stores, personnel, and supply chains; while independent designers and design studios with lightweight operations have become important incremental players in the home improvement market with their advantages in customized design. According to publicly available industry data, the scale of the domestic independent designer group exceeds one million, and the number of small and medium design studios has been increasing year by year. The proportion of home improvement orders dominated by this group has been continuously rising.
Small and medium design entities with a lightweight scale generally have inherent operational shortcomings. According to the industry research data of Tiancheng Seiko, more than 70% of independent designers in the region do not have a fixed construction team. Building their own construction teams faces three major problems: high personnel management costs, difficult construction period control, and uncontrollable after-sales risks. For small-scale business entities, establishing exclusive engineering and after-sales departments will directly erode the profit margins of design business, which goes against their "small and beautiful" operational positioning.
Meanwhile, a large number of building materials dealers and individual building materials practitioners in the region have accurate homeowner traffic but lack professional construction implementation capabilities, resulting in a long-term low conversion rate of traffic monetization. Coupled with the long-standing chaos in the home improvement industry, such as non-standard construction processes, malicious additional items, and inconsistent craftsmanship standards, homeowners generally have a psychological barrier of distrust in construction quality when dealing with small and medium design teams. Overall, standardized construction outsourcing services for small and medium B-end clients have become a clear rigid gap in the industry. Especially in the regional markets of prefecture-level cities, the supply of professional construction support is severely insufficient.
Differentiated positioning + multi-dimensional layout to build standardized construction service capabilities
"Tiancheng Seiko", established in 2024, accurately avoids homogeneous competition in the industry and has established a differentiated positioning of "only providing construction support and weakening front-end design and main material sales". It focuses on the core track of "basic installation construction" and provides exclusive outsourcing construction services for independent designers, design studios, brand building materials agents, and individual building materials practitioners, helping partners to separate engineering and after-sales business and reduce comprehensive operating costs.
In terms of core service capabilities, Tiancheng Seiko has deeply cultivated the construction management system. In response to the chaos in regional home improvement construction, it has refined and implemented a full-process standardized construction management system and Seiko craftsmanship standards. It has formulated unified specifications for key processes such as pipeline laying, wall base, and waterproofing projects, reducing construction hidden dangers and malicious additional items from the source and making up for the implementation shortcomings of small and medium design entities. After three years of local polishing, this management system has been adapted to the local housing characteristics, building materials characteristics, and homeowner demand habits in Liuzhou.
In terms of resource linkage, Tiancheng Seiko has joined the leading building materials alliance in the core building materials market in Liuzhou and has reached in-depth cooperation with local agents of mainstream home brands such as Sophia, opening up the linkage between building materials channels and construction services and providing integrated supporting support for partner B-end clients. At the same time, the project has created a 150-square-meter free shared office space open to local designers, solving the pain points of independent designers who do not have a fixed office space and have difficulty gaining homeowner trust, and gathering a group of high-quality local design resources to form a business closed-loop.
In terms of expanding traffic entry points, Tiancheng Seiko operates the "Home Improvement Treasure" online mini-program, reaching users through high-frequency C-end services such as household cleaning and waterproofing maintenance, mining low-frequency renovation needs such as old house renovation and new house full decoration, and accurately converting C-end traffic into construction orders to broaden business sources. As of now, the project has formed a three-dimensional capability system of "standardized construction + channel linkage + traffic incubation".
The model has been verified and entered the financing stage, aiming at replicating the growth path as a regional benchmark
After three years of in-depth market development, Tiancheng Seiko has completed the closed-loop verification of its business model and is currently in the angel round of financing. The core team members of the project all have years of experience in project management, business operation, and platform construction in the home improvement industry. With their practical abilities in the industry, they overcame development difficulties such as insufficient market recognition and the impact of inherent industry chaos in the early stage and achieved market penetration through word-of-mouth.
In terms of business data, Tiancheng Seiko has achieved stable profitability, with annual revenue exceeding 5 million yuan, and is moving towards the goal of 10 million yuan in revenue. It has occupied a stable market share in the segmented construction track in Liuzhou and has accumulated a group of loyal B-end cooperation clients. Many local independent designers have reported that after cooperating with Tiancheng Seiko, they can separate construction management and after-sales work, focus on front-end design and customer communication, which not only reduces operating costs but also improves homeowner satisfaction.
In terms of the business model, the project's core revenue comes from the standardized construction service fees charged to partner B-end clients, with a clear cash flow model and a reusable profit logic. The funds from this round of angel financing will be mainly used for the standardized construction of the service team, the polishing of the private domain operation system, and the establishment of the "Home Improvement Treasure" mini-program community. It will further refine the exclusive services for B-end clients, moderately shrink non-core C-end business, and focus on the main construction track to strengthen competitiveness.
In terms of long-term planning, Tiancheng Seiko will continue to consolidate its market share in Liuzhou, polish a replicable regional operation model, and then export the standardized construction system and operation model to other prefecture-level cities in Guangxi to create a benchmark for standardized construction services in the sinking market. Founder Yu Shaoheng said that the home improvement industry is a long-cycle and highly professional track. The team will continue to deeply cultivate the small B-end construction support field, make up for the industry's service shortcomings, and promote the upgrading of regional home improvement construction to a more standardized and regulated direction.