DJI, Insta360, Unitree, Bambu Lab... the new overlords on the first floor of shopping malls have arrived!
Consumer technology brands are becoming the most eye - catching "new species" in shopping malls.
From 3D printers to humanoid robots, and from smart imaging to AI trendy toys, emerging technology brands such as DJI, Insta360, Unitree, and TROZ are accelerating their entry into shopping malls to open stores and seize prime locations in high - quality commercial areas. The prime ground - floor locations in shopping malls that used to be occupied by jewelry, watches, and international beauty brands are now being vacated in batches.
Different from traditional retail, which passively receives traffic, the consumer technology sector has a strong attribute of purposeful consumption and the advantage of immersive experience. They come with their own traffic and topic popularity, precisely targeting the young population and technology enthusiasts. They can not only attract high - quality customers and extend their stay time but also enhance the market recognition and brand potential of shopping malls.
In terms of floor efficiency, according to public reports, technology brands show a crushing advantage. They can reach 4,000 to 6,000 yuan per square meter per month, which is 2 to 3 times that of traditional retail.
Following the store - opening path of new - energy vehicles, the offline story of consumer technology brands has just begun.
01.
Intelligent Robots/Machine Dogs
With the rapid implementation of embodied intelligence technology, humanoid robots and quadruped machine dogs have moved from technology exhibitions to popular commercial areas, becoming an experiential format with strong customer - attracting ability in shopping malls.
// Unitree Technology: Plans to open 50 new stores in 2026, targeting core commercial areas in first - tier cities
On March 20th, Unitree Technology submitted an application for listing on the Science and Technology Innovation Board to the Shanghai Stock Exchange. It only took 73 days from acceptance to passing the review, setting a new record for the fastest review on the Science and Technology Innovation Board in the past two years. In 2025, its annual revenue reached 1.708 billion yuan, a year - on - year increase of 335.36%; the net profit after deducting non - recurring items reached 600 million yuan, a year - on - year increase of 674.29%.
With soaring performance, the store - opening speed has accelerated. At the end of 2025, Unitree's global first store officially opened at JD Mall Shuangjing Store; in April this year, the first national direct - operated store was launched at Beijing Wangfujing Yintai in88; on June 1st, the brand's first Asian embodied intelligence experience museum was unveiled at Shanghai Nanjing Road West Jiuguang Department Store.
The products on display in the store mainly include the Go2 series of quadruped robots, humanoid robots G1 and R1, and the panda machine dog that appeared on the Spring Festival Gala stage. The price of a single product ranges from about 9,000 yuan to 99,000 yuan.
Source: Brand official
Wang Qixin, the CMO of Unitree Technology, publicly stated that the company will also layout direct - operated stores in other important cities in the future. According to insiders, Unitree plans to add 50 offline stores across the country in 2026, focusing on core commercial areas in first - tier cities.
// Vbot Super Machine Dog: A representative brand of consumer - grade embodied intelligence products, will gradually cover more than 10 cities
The world's first intelligent machine dog, Vbot Super Machine Dog, which does not require remote control, received a total of 6,540 orders during the pre - sale period. The pre - order sales amount was nearly 100 million yuan, setting a new record for the sales volume of consumer - grade embodied intelligence products upon listing. The company completed multiple rounds of financing within a year of its establishment, with a cumulative amount of hundreds of millions of yuan.
The Vbot Super Machine Dog focuses on the family companionship scenario, combining practicality and emotional value. It is a real AI machine dog that enters the living space and can accompany users in playing and chatting, carry loads when going out, and provide remote guardianship. It refers to the 12 laws of Disney animation and uses warm interactive design to narrow the psychological distance with family users. The official guide price is 12,988 yuan.
Currently, Vbot has opened authorized experience stores at Shanghai Changning Raffles City, Beijing Solana, and Shantou Xinghui International Plaza. Its products have entered Taozhu New Creation Bureau, INNO100 Global Innovation Flagship Store, Sam's Club, and JD Mall. It will gradually cover more than 10 cities across the country.
// Zhongqing Robot: Valuation exceeds 10 billion, the Shenye Upper City store has become a popular tourist attraction
Zhongqing Robot, established in 2023, is an emerging dark horse in the humanoid robot track. It completed seven rounds of financing in less than three years. The latest Series B financing of 200 million US dollars was completed in April this year, and its valuation exceeded 10 billion yuan.
On November 11th, 2025, the brand jointly opened the world's first humanoid robot - themed trendy product store with JD and Shenye Upper City. It innovatively created an immersive experience of "cyber shop assistants". The robots can independently complete services such as greeting customers, performing talents, explaining products, and making demand recommendations.
The store breaks the single - brand display model and integrates the resources of local Shenzhen technology brands such as Laifen, Insta360, and TROZ. It creates cross - border collaborative experience scenarios such as "robot intelligent hair - drying", "robot + imaging", and "3D printing + IP models". With its strong innovation and check - in attributes, it has quickly become a popular commercial landmark in Shenzhen. The brand will continue to open stores in the future and layout in core commercial areas of core cities such as Beijing, Shanghai, Guangzhou, and Hangzhou.
02.
Technology Collection Spaces
Single - product technology stores can no longer meet the diverse experience needs of consumers. Therefore, technology collection stores that focus on full - category, immersive, and scene - based experiences have emerged.
// Taozhu New Creation Bureau: More than 5 stores have been opened in Beijing, plans to layout more than 20 stores in core cities across the country
Taozhu New Creation Bureau, a technology experience collection brand under Shoucheng Holdings, takes "creating new things with ancient meanings" as its core concept and focuses on the full - scene intelligent technology life experience. It officially opened at Shougang Park New Business R+ Life Center during the National Day holiday last year; around the May Day holiday this year, it opened stores at Beijing apm, Beijing Chaoyang MixC, and the Solana store is about to open. It has also entered the Capital Airport to reach various types of customers.
The store space is divided according to living scenarios and covers functional areas such as machine dog interaction, humanoid robot experience, 3D printing customization, and smart device maintenance. The products include seven major categories such as parent - child companionship, smart home, smart office, outdoor wear, and audio - visual entertainment, covering technology products for all ages and all living scenarios.
The brand plans to layout more than 20 stores in core cities across the country, covering high - end commercial areas and popular scenic spots. It will also create a specialized store for smart elderly care, focusing on the intelligent needs of the elderly care scenario.
// SayRose: Focuses on women's luxury digital products, has opened 2 stores
SayRose precisely targets the women's lifestyle aesthetics consumption track. Its first national offline concept store was launched at Shenzhen Nanshan Yitian Holiday Plaza, and then it opened a store at Guangzhou CapitaLand Mall. It is continuously promoting the expansion of offline stores across the country.
The store is mainly decorated in low - saturation pink and takes the concept of "3C digital dessert house". It has a product experience area, a rest area, and a check - in area, making it a destination for lifestyle aesthetics. Starting from appearance, texture, and practicality, the brand has launched lifestyle products such as cat - paw expansion docks, handbag wireless earphones, pearl - like power banks, and three - in - one wireless charging audio lamps that combine aesthetics and functionality, covering multiple scenarios such as commuting, office work, home life, and travel. The brand has also created a trendy and confident IP image VIKKY to inject warm emotions into technology.
// Z·Pilot: With the mission of "Everyone is a technology player", has opened 15 stores
Z·Pilot, with the mission of "Everyone is a technology player", is a lifestyle brand focusing on AI and cutting - edge technology. As of now, the brand has opened 15 stores in cities such as Shanghai, Shenzhen, Hong Kong, Suzhou, and Hangzhou. The opening of the Shanghai IFC store in January this year further strengthened its positioning as a high - end technology retail brand.
The brand positions itself as a high - end technology buyer's space, bringing together Chinese innovative technology products such as AI robots, AI glasses, stringless guitars, air drum kits, and table tennis ball serving machines, breaking the experience barriers of cutting - edge technology. The store integrates retail experience, developer co - creation, technology education, and cultural communication, transforming cutting - edge technology into living scenarios with low understanding thresholds and strong interactivity, giving technology a humanistic touch and becoming a trendy gathering place for urban technology enthusiasts.
// INNO100: Selects the world's top 100 innovative brands, the first Chinese store opened in Nanshan, Shenzhen
As the first officially authorized offline space in China for the world's largest crowdfunding platform for creative projects, Kickstarter, INNO100's new innovation flagship store officially opened at Shenzhen Bay Culture Square in November 2025, covering an area of more than 1,100 square meters. The team behind the brand previously opened the world's first InnoStudio in Beverly Hills, California, USA.
Source: Brand official
INNO100 selects the world's top 100 innovative brands, bringing together multiple fields such as cutting - edge technology, creative design, full - form robots, smart home, and DIY customization. It has interactive experience areas such as "All - things Customization Workstation" and "Silicon - based Species Reactor", building a two - way incubation platform of "overseas crowdfunding first launch + domestic market first show". It brings the world's cutting - edge innovative technology experience to domestic consumers and provides an overseas communication channel for local science and technology innovation brands.
According to the official Xiaohongshu account, the store's comprehensive revenue in the second quarter of 2026 has exceeded 15 million yuan in advance.
Since its opening, it has served more than 510,000 customers, and 60.8% of users stay for more than 60 minutes. It has now officially launched city expansion, targeting excellent commercial complexes across the country.
03.
3D Printing
With the civilianization and affordability of 3D printing technology, consumer - grade 3D printing has moved from the industrial track to the mass consumer market, becoming a characteristic format with strong interactivity and customization in shopping malls.
// TROZ: A giant in the 3D printing industry, valued at tens of billions of US dollars, accelerating expansion
TROZ Technology, known as the "DJI of the 3D printing industry", is the absolute leader in the consumer - grade 3D printing track. In 2025, its revenue exceeded 10 billion yuan, and its valuation reached the level of tens of billions of US dollars.
The brand precisely solves the industry's pain points. With affordable models such as the A1 mini (as low as 1,199 yuan), it breaks the industry barriers of high - priced and difficult - to - operate 3D printing equipment. It is equipped with an independently developed automatic feeding system, software tools, and the MakerWorld model community, constructing a complete business closed - loop of "hardware + software + ecosystem".
In September 2025, the first store at Shenzhen Bay MixC became an instant hit. The 200 - square - meter space created an immersive 3D printing paradise, with an average daily traffic of nearly 20,000 people at its peak. This year, TROZ also opened stores at Shenzhen Qianhai One Mall and Shanghai MixC (the first store in East China). It has entered JD Home and carried out cross - border cooperation with Meland and Shangpin Home Delivery. It will also enter 64 Sam's Club stores across the country.
// Creality: Listed on the Hong Kong Stock Exchange, has opened 10 offline experience stores
Creality officially listed on the Hong Kong Stock Exchange on May 29th, becoming "the first consumer - grade 3D printing stock on the Hong Kong Stock Exchange". The brand has created more than ten offline experience spaces through direct operation and authorization, covering multiple cities such as Shenzhen, Shenyang, and Xiamen.
In December 2025, it opened a 600 - square - meter global super flagship store at Shenzhen Bay Eye. In May this year, Creality reached a strategic cooperation with JD, and its first Shanghai store opened at JD Mall Shanghai Qibao in June. In July, two authorized stores will open in Nanjing, entering Jiangning Golden Eagle and Jianye Jinling Tiandi respectively.
The store is equipped with a full - chain technology experience such as 3D printing, laser engraving, 3D scanning, and AI modeling. It introduces original models from global designers, opens a maker workshop, and supports personalized customization of shoes, clothing, home furnishings, and cultural and creative products, creating an immersive science and technology experience space.
04.
AI Trendy Toys
AI technology empowers traditional trendy toys, promoting the iteration of static ornaments to intelligent emotional companion products. Interactive, nurturing, and therapeutic AI trendy toy products have become new check - in landmarks for young customers in commercial areas through high - value stores and immersive interactive experiences.
// MOMOTOY: Valued at 250 million yuan, plans to layout 50 stores
The AI trendy toy brand MOMOTOY was founded in November 2025. It has completed tens of millions of yuan in financing, invested by Yipu Fund, with a post - investment valuation of 250 million yuan, leading the industry in growth speed.
MOMOTOY innovatively launched the 999 - pure - gold blind - box gameplay, creating high - end and personalized trendy toy collectibles. Its core product, the AI Dun Dun Beast, is equipped with ten functions such as dual - screen interaction, full - scene AI companionship, real - time dialogue in six languages, and voice cloning, achieving an upgrade of trendy toys from static ornaments to intelligent emotional partners.