Keke | For city explorers with pure passion, Aima's three new Black Wing models make their debut
On June 17th, the brand strategy press conference of Aima Black Wing was grandly held at the Sichuan Provincial Gymnasium. The gymnasium was transformed into the Aima Black Wing player block, and trendy young people gathered at the scene. With the brand proposition of "Full-speed Love", Aima Black Wing made a grand debut with three models: the Aima Black Wing S360 e-sports edition, the Aima Black Wing S360 track edition, and the Aima Black Wing S790 cyber edition. Zhou Guanyu, the first Chinese F1 driver, served as the "Full-speed Navigator" of Aima Black Wing and provided online support for the brand launch. The appearance of Aima Black Wing marks that Aima Electric Vehicles has established a new benchmark in the field of male travel technology, officially constructed a "Hardcore for Him" growth pattern, and is advancing at full speed towards a "Fashionable, Technological, and Youthful Brand".
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A New Category Brand in the Sports Product Line: Aima Black Wing Officially Debuts
Aima Black Wing is a category brand of the extreme sports product line under Aima, specially designed for young men. It is for the "urban exploration players with pure love". It advocates "Full-speed Love", targets the real cycling scenarios and emotional needs of trendy new youth, and serves as an "unspoiled playmate" when users pursue their love wholeheartedly. Zhu Cheng, the No. 0 player of Aima Black Wing, introduced that " 'Full-speed' represents the state of full love at the moment of deciding to set off." Regarding cycling, Aima Black Wing doesn't ask users "why" or "what to do", but only accompanies users to set off and go all the way.
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Currently, the electric two-wheeler industry is moving from functional commuting to experience upgrading. Aima Black Wing is at the forefront of this trend. It fully meets the travel needs of men in terms of appearance design, performance control, and intelligent configuration, providing a "suitable for me" and intelligent cycling experience for the young group. Aima Black Wing reshapes men's travel life in this way, upgrading travel from a commuting necessity to driving pleasure, extending the vehicle from a tool attribute to a carrier of identity expression, providing a mobile space for male users to vent their emotions and regain their own rhythm, and accompanying users to enjoy a free life during travel. The birth of Aima Black Wing is a key move in Aima's youth-oriented product strategy in the field of male extreme sports. With its hardcore configuration and trendy and cool appearance, it has entered the vision of men, opened up a "Hardcore for Him" growth pole, completed Aima's layout in the male performance technology track, and further enhanced Aima's ability to cover the entire population.
New Models of Aima Black Wing Make a Joint Debut, Accompanying Users to Explore Urban Life
In the "Aima Black Wing Player Block", Aima Black Wing brought three new models: the Aima Black Wing S360 e-sports edition, the Aima Black Wing S360 track edition, and the Aima Black Wing S790 cyber edition, covering two core scenarios of "urban daily commuting/short-distance fun" and "urban long-distance commuting/weekend entertainment", forming a complete product matrix from entry-level to flagship models, enabling players of different styles to pursue their love at full speed.
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The Aima Black Wing S360 e-sports edition is a "two-wheeled urban hunting sedan" prepared for young extreme trend players, specially designed for urban commuting and short-distance fun. Chen Cong, an agile player of Aima Black Wing, introduced that the design core of the Aima Black Wing S360 e-sports edition can be summed up in one sentence: "Ride the Black Wing and leave at full speed". It has explosive acceleration, with a 0 - 100km/h acceleration in 10.5 seconds; the top speed is sufficient, with a maximum speed of 60km/h; the climbing ability is strong, equipped with a Thunder motor with a peak power of up to 3000W and a climbing ability of 13.5 degrees. At the same time, the Aima Black Wing S360 features a compact body, making it faster on the streets. With a wheelbase of 1250mm, combined with the smallest turning radius in the same class and a 45 - degree flexible turning angle, it can easily navigate through streets and traffic, and even beginners can quickly get the hang of it.
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The Aima Black Wing S360 track edition is a limited - edition painted model in the same style as that of Zhou Guanyu, the "Full - speed Navigator". It is painted with the No. 01 faith painting, paying tribute to the track spirit. The 5 - inch TFT intelligent full - color screen is equipped with a limited - edition theme interface of Zhou Guanyu, paying tribute to the Full - speed Navigator. Zhu Cheng shared that "Aima Black Wing wants to bring Zhou Guanyu's full - speed love back to the daily urban life of every player. On the track, go forward at full speed; in life, explore freely. This is the love that Zhou Guanyu and Aima Black Wing both believe in."
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Tang Liuyang, a functional player of Aima Black Wing, released the Aima Black Wing S790 cyber edition. This model is designed for scenarios such as urban long - distance commuting and weekend mountain riding. With its hardcore configuration, it challenges the upper limit of the high - performance electric motorcycle track and promotes the upgrading of Aima's brand youth - oriented strategy. He introduced that the Aima Black Wing S790 cyber edition "is a mech chariot specially designed for passionate young people aged 18 to 30. It is cool, fast, and safe, with excellent handling performance comparable to that of a motorcycle, eliminating range anxiety and having the strength to achieve a grand slam."
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Stand Out with Hardcore! Aima Black Wing Connects with Generation Z at Full Speed
In the eyes of young people, vehicles are becoming the entry tickets and identity tags of interest circles. Based on this judgment, Aima has been continuously promoting its fashion and youth - oriented strategies, deeply cultivating interest circles where young people gather, such as music, sports, and e - sports, and maintaining close and in - sync communication with young people. Aima Black Wing will also launch a college e - sports challenge, "charging at full speed for love" with e - sports players! Aima Black Wing is also the "hardcore social currency" of Generation Z. It brings together young players with the power of the brand and accompanies them to "explore the map" during urban cycling. On June 17th, Aima Black Wing opened a street in Mengzhuiwan, Chengdu, transforming the Mengzhuiwan street into a "gathering place for pure love" and attracting a large number of trendy young people to enjoy their love here.
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Zhou Guanyu, the first Chinese F1 driver and the "Full - speed Navigator" of Aima Black Wing, made a surprise appearance at the press conference via video, sharing his continuous love for racing and his understanding of "Full - speed Love": "One should go all out for love. On the track, strive with all one's might and pursue pure speed." Zhou Guanyu's participation deeply binds the competitive passion of motorsports with Aima Black Wing, helping Aima Black Wing quickly enter the motorsport circle and radiate to interest circles where men gather, such as the e - sports circle, forming a strong spiritual appeal among young people.
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Love is awakened in more circles. Three car - playing brands enthusiastically shared their stories with cars, and four on - site audiences shared their exclusive love in fields such as e - sports, music, fashion, and photography. The press conference instantly became a large - scale declaration of love scene, and trendy young people shouted out their "Full - speed Love" in their own way.
In addition, Aima Electric Vehicles has also carried out in - depth cooperation with Huawei. Through cooperation in aspects such as Huawei Cloud and Huawei Cloud Pangu Big Model, it will continuously improve the intelligent experience of vehicles. "In the future, Aima Black Wing will be more intelligent, more fun, and more understanding of you, becoming a smart cycling partner that understands young players better."
Currently, the Aima Black Wing S360 e - sports edition, the Aima Black Wing S360 track edition, and the Aima Black Wing S790 cyber edition are on sale simultaneously at Aima's offline stores and the official Aima Electric Vehicles flagship store on JD.com. Young players with love in their hearts can place orders online and make an appointment to pick up the cars at the stores. Aima Black Wing will set off with young people at full speed for love!