Yingwenyi uses a credit risk control system for distribution, solving the employment difficulties of literary and artistic workers in film crews! Seeking seed round financing during the angel round.
Yingwenyi App is an all-in-one mobile service platform dedicated to the film and television industry under Xiamen Yingwenyi Cultural Development Co., Ltd. Its core positioning is to serve the three-way recruitment needs of film crews, actors, and behind-the-scenes staff. At present, China's film and television recruitment industry has long-standing widespread pain points: the industry has a low level of internetization, talent recruitment relies heavily on traditional social circles, and the problem of asymmetric resource information is prominent; there is a large amount of false recruitment information, making it difficult for job seekers to verify authenticity. Some job seekers have experienced wage deductions from middlemen, film crews lack standardized management systems, and practitioners' rights and interests cannot be guaranteed.
Founder Hu Xiaoping stated: Make good Chinese films and tell good Chinese stories! We will use technology + the internet to "understand what people need and solve their troubles", so that all film and television workers can find professional positions even without "social connections". As long as we stay true to our mission and vision, we can achieve the important goal of "promoting humanistic care in the film and television industry and becoming a leader in film art".
The problems Yingwenyi aims to solve mainly include the difficulties of film crew workers in finding jobs, the prevalence of false online information, and the lack of job security! It realizes three-way connection between film crews, actors, and behind-the-scenes staff.
These three parties still have huge demands in the market, and a secure platform is needed to support the healthy development of the film and television industry.
I. Product/Technical Solutions and Core Capabilities
Yingwenyi will use a credit system combined with a risk control system to solve the difficulties faced by both film crews and workers! The film crew industry rarely offers opportunities for job promotion, so many positions lack career prospects, leading to chaotic work environments. Yingwenyi uses a credit mechanism to improve the possibility for everyone to advance to the position they want, allowing users to find ideal jobs even without connections. Especially given the abundance of false film crew information and the numerous fraud cases in this industry, which traditionally relies heavily on referrals from acquaintances and lacks sufficient safeguards, Yingwenyi adopts a multi-dimensional risk control mechanism to authenticate users and protect their safety.
II. Business Model, Target Users and Market
Yingwenyi's business model is mainly a "large closed-loop ecological chain based on platform services". Centered on the Yingwenyi App, it operates through the "online platform + offline services" model, such as the Yingwenyi App paired with offline physical stores.
Yingwenyi's target users are film and television crews, actors, and staff members.
According to data, China's film and television market size was approximately 213.1 billion yuan in 2019, and it is expected to exceed 500 billion yuan by 2025.
In 2019, a total of 1,264 films of various types, 254 TV drama works, and 1,010 online works (221 online dramas and 789 online films) were released in China.
In 2024, there were 873 films and 115 TV dramas (166 online dramas and 219 online films). A total of 1,373 films of various types were released throughout 2024. The number of industry practitioners shows a slow upward trend. Data shows that the number of practitioners in China's film and television industry was 2.2602 million in 2019, and it increased to 3.9057 million in 2024.
III. Team Background and Current Progress (Such as Product Validation, Cooperative Resources, Data Performance)
Founder Hu Xiaoping has been engaged in the film and television industry for 14 years. Starting from the grassroots behind-the-scenes position of set runner, he has worked in multiple behind-the-scenes roles and later as an on-screen actor. He deeply understands the hardships and various problems faced by cast and crew members in film crews, which has become the core advantage of the team in polishing the product, and also the driving force behind Hu Xiaoping's determination to pursue this cause.
The Yingwenyi App (under Zhao'an Tingdu Network Technology Co., Ltd.) was developed in early 2020 and underwent test trials in 2020. Due to the pandemic and personal capacity constraints, it could not be officially launched for a period. Hundreds of users registered during the trial phase, but personal efforts have limitations—many hands make light work.