Pet technology brand Chong'ai Youjia aims to develop both AI hardware and pet food | New Column Emerges

Text by | Liang Jianqiang

Edited by | Wang Yuchan

One-sentence Introduction

The core products of Pet Love Home include AI fresh food cookers, AI smart collars, AI pet companion robots, as well as smart supplies such as cat litter boxes, water dispensers, and feeders. It is committed to using AI to connect multiple scenarios of pet feeding, health monitoring, and companionship.

The company focuses on three major business layouts: smart hardware, functional food, and marketing services, aiming to create solutions for pet health management and scientific feeding.

Team Introduction

Cao Yong, the person in charge of Pet Love Home, is currently in full charge of the overall operation and management of the company. He has 5 years of entrepreneurial experience in the pet industry and once achieved a peak monthly revenue of 8 million yuan. Previously, he served as the digital business director of Ant Financial and the regional manager of Supor.

Financing Progress

It has completed financing of tens of millions of RMB.

Core Barriers 

The core barriers of Pet Love Home are mainly reflected in its AI large model capabilities, the accumulation of pet biological sample data, and the R & D system centered around hardware products. These capabilities are used in the development of products such as monitoring devices, fresh food cookers, smart collars, and pet companion robots, and gradually cover scenarios such as pet health identification, behavior monitoring, and daily companionship.

AI is used to connect pet smart hardware and functional food. Smart hardware is responsible for collecting multi - dimensional data such as pet behavior, health, and eating. Then, AI algorithms identify the pet's nutritional needs and reverse - define the formula of functional food and feeding plans.

Pet Love Home aims to establish a combined barrier of "smart ecosystem + AI data capabilities + pet product matrix". 

Products and Business

The business of Pet Love Home mainly revolves around pet smart supplies, pet food, and pet marketing services.

Among pet smart supplies, Pet Love Home currently promotes the diet - health product series the most, focusing on the spread of the concept from "feeding" to "nutritional diagnosis and treatment". Among them, the AI fresh food cooker is mainly targeted at multi - pet and senior - pet families overseas, as well as high - end pet owners in high - tier cities in China.

Image source: Pet Love Home Nooké

Pet Love Home believes that as pet consumption shifts from basic supplies to a more health - conscious, intelligent, and refined direction, pet owners' demand for scientific feeding, fresh food preparation, and nutritional matching is increasing. Compared with traditional feeders, the AI fresh food cooker targets a more high - end pet fresh food scenario.

The AI capabilities of the AI fresh food cooker are mainly reflected in intelligent temperature control and recipe analysis. When making fresh food, the device will make food in different forms such as wet, paste, and soup according to the senior pet's gastrointestinal and dental conditions, and reduce nutrient loss through AI temperature control. Users can also input the pet's age, past surgical history, medical history, and current status, and the system will generate a customized health and nutrition recipe based on the pet's overall situation and guide users to purchase the corresponding ingredients.

Pet Love Home has also planned an AI smart collar and an AI pet companion robot around the AI fresh food cooker.

Among them, the AI smart collar is more like a pet wearable device, mainly used to monitor the pet's body temperature, heart rate, blood circulation, running posture, and movement trajectory. The AI pet companion robot undertakes the functions of patrolling, observing, and interacting in the home scenario, and can conduct pet health monitoring, whole - house patrolling, find the pet's location, dispense snacks, and enable remote interaction.

Image source: Pet Love Home Nooké

Cao Yong, the person in charge of Pet Love Home, introduced that the AI pet companion robot is like a data center. The data collected by the cooker, collar, and robot will be integrated into an APP to jointly monitor the pet's status. The robot observes the pet's movement trajectory, posture, and physiological state through the camera, and the collar records the pet's basic health data. Finally, this information will be fed back to the AI fresh food cooker to generate a more scientific recipe.

The AI hardware is responsible for collecting pet health and behavior data, and AI is responsible for analyzing nutritional needs. Dietary intervention is achieved through functional main food, nutritional supplements, and snacks, enabling pet health management to shift from single - point devices to systematic services.

In addition, Pet Love Home has also deployed basic smart supplies such as cat litter boxes, water dispensers, and feeders, covering high - frequency pet - keeping scenarios such as cleaning, drinking, and feeding.

According to the plan, in 2026, the company plans to complete 100 theme marketing exhibitions throughout the year, and at the same time deploy projects such as global pet expos, pet public welfare programs, and Xpet Smart Pet Park. 

Founder's Thoughts

l Parallel development and independent profitability of hardware and food

In terms of the relationship between hardware and food, the core judgment is "parallel development and independent profitability". Pet smart supplies and pet food are two business segments that develop simultaneously. Hardware can independently contribute to revenue, and food can also independently form repurchase and brand awareness.

At the same time, there is also a synergistic relationship between the two. Smart hardware can provide health monitoring and feeding suggestions, which ultimately point to "what pets should eat"; pet food fills in the feeding execution link, so that health management is not only limited to the level of data and suggestions. 

What Pet Love Home really wants to establish is a systematic service from pet status identification, nutritional analysis to food supply.

l Future market opportunities lie in the pet smart supplies and food sectors

Future opportunities are mainly concentrated in two directions: pet smart supplies and pet food.

Pet smart supplies are the starting business. This direction is currently growing rapidly, and brand awareness and industry barriers have not been fully established, and no absolute giant has emerged. Therefore, product forms can be quickly developed through hardware and hardware - software interaction capabilities, brand awareness can be established, and user data can be accumulated.

Pet food is a long - term business. Food is "what goes into the pet's body", so pet owners are naturally more cautious, and imported brands such as Eukanuba, Royal Canin, and Hill's have occupied a certain position in users' minds. Therefore, food requires a longer - term brand building process, including PR, marketing, and brand awareness precipitation.

However, the market capacity of food is large enough, and it is also an important segment contributing to revenue and repurchase in the pet industry. There is also room for further development in pet fresh food, fresh food delivery, and the fresh food supply chain.

In the food direction, functionalization is an important trend. In the past one or two years, pet food has started to develop in more segmented directions such as gastrointestinal care, oral care, and hair care from "eating enough and well". This is similar to the development logic of human health food, and users' demand for natural health, sub - health management, and functional supplementation is being transferred to pets.

Therefore, the food strategy is not to enter the market with low - price main food, but to target functional main food, nutritional supplements, and pet snacks, especially for senior - pet, multi - pet, and high - end pet - keeping families.

l The pet industry is shifting from single - category competition to comprehensive - ability competition

High - end, intelligent, functional, and online - offline integration are becoming the main directions. Pet food is developing towards natural ingredients, functional formulas, and customized nutrition plans. Smart feeders, AI cat litter boxes, and wearable health monitoring devices are also becoming popular, gradually forming a full - scenario solution covering feeding, cleaning, and health management.

In this process, domestic brands have the opportunity to seize the mid - to high - end market through functional food and smart devices, while low - end white - label and homogeneous products will face greater pressure to be eliminated.

Pet enterprises that can survive in the long run in the future need to have comprehensive capabilities such as product R & D, channel operation, digital user management, and service delivery.