Nonghuifu builds a digital agricultural service system to help farmers reduce costs and increase efficiency.

Innovate the Business Model of Rural E-commerce

 Inner Mongolia Changyuan Agricultural Development Co., Ltd. was established in 2017, focusing on the "Nonghuifu" Internet + agricultural social service platform. It adopts a three - party cooperation model of "platform operation (independently operated by Changyuan Company) + organizational service (led by the Village Economic Association in Bayannur City) + village - level implementation (co - operated by collective economic organizations)". The service covers planting farmers and upstream and downstream agricultural - related manufacturers. The business covers the whole - chain agricultural production and life connection services such as rural land transfer, purchase and sale of agricultural materials, agricultural machinery operation services, labor supply - demand matching, purchase and sale of primary agricultural and livestock products, contract farming, and sales of deeply - processed agricultural special products. By building an online information trading platform combined with an offline supply - demand matching closed - loop, it coordinates the whole village to connect with the market, and the village - enterprise collective procurement and direct supply reduce the operating costs of all parties, realizing the grid - like replication and expansion of village communities. At present, the project has expanded to 100 administrative villages, covering a service land area of 1.8 million mu. Among them, during the trial - operation stage, it covered 30 administrative villages with a total of 800,000 mu of land. There are 100 village - level promotion officers registered, serving 3,500 planting households, and more than 70 manufacturers and service providers have settled in. The platform has software copyrights and brand trademarks. It has successively won the Excellence Award in the 2020 "Chuangqingchun" Inner Mongolia Autonomous Region - level Innovation and Entrepreneurship Competition, was selected into the "Leading Goose Plan" for Rural Revitalization in the 2021 Chuangqingchun China Youth Innovation and Entrepreneurship Project Support Program, won the third prize in the 2022 Bayannur "Tianfu Hetao" Cup Entrepreneurship and Innovation Competition for Rural Revitalization, and was listed on the Youth Innovation Board of the Inner Mongolia Equity Exchange Center.

Reconstruct the Social Service System of the Rural Market 

Currently, in the field of domestic agricultural social services, there are common pain points such as low agricultural specialization, low rural marketization, and low farmers' organization. There are obvious information barriers between small - scale production and the large market. Planters and breeders face problems such as information asymmetry, weak bargaining power, and relatively high operating costs. Agricultural - related suppliers have the pain points of difficulty in acquiring customers in villages, multiple marketing links, and high costs. Most village collective economies also face the development dilemma of lacking market - oriented operation tools and resources. At present, most participants in the industry are comprehensive e - commerce platforms, vertical agricultural material information platforms, traditional brokers, and dealers. Traditional practitioners have low efficiency, high costs, and lack a standardized traceability system. Most online platforms lack the organizational support for village - level implementation offline, and the accuracy of customer acquisition is insufficient. Relying on the policy endorsement of the Bayannur Village Collective Economic Organization Federation, "Nonghuifu" cooperates with village collective economic organizations for implementation and has the natural advantage of accurately reaching local farmers. Through private - domain promotion by village - level promotion officers, it achieves in - depth integration of online and offline. Compared with traditional practitioners, it has higher efficiency and lower costs. Compared with general online platforms, it has higher customer accuracy and stronger trust connection. At the same time, it can create stable income for village collective economies, forming a win - win interest - binding model for multiple parties. There are a total of 652 administrative villages in Bayannur City where the project is located, covering a land area of more than 15 million mu, with broad expansion space. In the future, "Nonghuifu" can also provide a platform for the cultivation of new farmers and the return - to - hometown entrepreneurship groups, solve the shortage of service talents at the township level, improve the relevant training system, and accelerate the regional replication progress. "Nonghuifu" always focuses on the pain points of the three major entities of planters and breeders, suppliers, and village collective economies. Through the "public welfare + market" model, it constructs a rural revitalization service system of "cost reduction, sales expansion, income increase, and empowerment", ultimately achieving a win - win situation for farmers' income, collective income increase, enterprise profit, and government reassurance. "Nonghuifu" founder Ding Zhong said that since returning to his hometown to start a business in 2017, after six years of trial - operation to polish and improve the business model, he has a profound on - the - spot research and understanding of the local agricultural industry. The core team covers market operation, human resources, e - commerce technology development and other sectors, and all have more than ten years of work experience in relevant fields. With the continuous advancement of the rural revitalization strategy, the demand for agricultural digitalization and organizational upgrading is constantly released. Relying on the local government - village - enterprise cooperation model, "Nonghuifu" is expected to quickly complete the regional layout in Bayannur and further replicate and expand to surrounding provinces and cities, creating a leading agricultural social service brand in the region.