Let good projects be seen earlier.

Submit reporting link:https://36kr.com/seek-report-new?t=1779418211266

36Kr AI Seeking Reports

Many projects are first truly noticed by the industry when they no longer need it the most.

By then, they may have secured financing, generated data, entered a popular track, and started to frequently appear in the sight of investors, the media, and industry players.

But entrepreneurship doesn't start with financing news.

Earlier on, a project might just be an unknown team, a newly operational product, a new approach hidden in a niche industry, or a market judgment that hasn't been fully explained.

It may not be at the center of the trend, nor does it necessarily have the endorsement of star institutions. More often than not, it hasn't even learned to clearly articulate its value.

But that doesn't mean it isn't worth being noticed.

36Kr has launched "AI Seeking Reports" to do exactly this: to move the time when good projects are noticed a bit earlier.

It's not just a simple submission portal for articles, nor is it a tool to package projects into clickbait stories. More precisely, it's a project discovery and content expression mechanism open to project parties, FAs, investment institutions, industrial parks, incubators, and industrial service providers.

We hope that through a more lightweight submission method, more structured information collection, AI-assisted writing, and manual review, projects with substantial progress, growth potential, and industry significance can get a chance to be seriously understood before they are fully discussed.

I. What many projects lack is not exposure, but an effective expression

In the venture capital market, information is never scarce.

Every day, a large number of projects are seeking financing, conducting roadshows, looking for customers, negotiating partnerships, and launching products. What's truly scarce is information that can be quickly understood by investors, industry players, the media, and potential customers.

We've seen too many such projects.

They've polished their technology for a long time and are making progress with customers, but their external expression still stays at "We are innovators in a certain field."

The business has made progress, but the materials are full of function introductions, making it hard to see what problems it actually solves.

The founders are very familiar with the industry, but when it comes to public expression, they have a hard time explaining "Why now? Why us? Why is it worth paying attention to?"

This doesn't mean the projects have no value.

Often, the value hasn't been translated into a language that the industry can understand.

What problems does a project solve? Who are its customers? What stage has the product reached? How is it different from existing solutions? Why are customers willing to pay? What makes the team capable of achieving this?

These questions are often more important than a simple statement like "We are innovative."

What "AI Seeking Reports" aims to solve is not just to write an article for a project, but to help the project complete a clearer organization of its value: gather the information scattered in the BP, official website, roadshow materials, financing plan, and the founder's oral statements, clarify the complex business, and place the parts worth attention in the appropriate venture capital context.

For project parties, this may be a clearer public business card.

For FAs, industrial parks, and industrial service providers, it also helps the projects they serve to break out of private introductions, BP forwarding, and one-on-one communications, and form public content assets that can be archived, retrieved, and disseminated.

For investors and industry players, it may also become a new entry point to observe early-stage projects, niche tracks, and emerging signals.

Lower the threshold, but not the judgment standards

Venture capital reports naturally tend to capture already verified results.

Large-scale financing, star institutions, leading tracks, and rapid growth are of course important. They form the main line of the market and help the industry judge trends.

But if content platforms only focus on the results that have already occurred, they are likely to miss the emerging signals.

Many early-stage projects don't have a large enough financing amount, many niche tracks aren't very active in the short term, and the innovation of many small and medium-sized enterprises may not naturally have strong topicality. They may not be suitable to be packaged into "big news," but some of them do represent real changes happening in a certain industry.

What 36Kr's "AI Seeking Reports" wants to lower is the threshold for high-quality projects to be noticed for the first time.

II. Lowering the threshold doesn't mean lowering the standards

We welcome projects like these:

The project can be in the early stage, but it must have substantial progress.

The track can be niche, but it must have clear value.

The project may not have secured financing yet, but it should have a clear product, service, customer base, technology accumulation, business model, or industry judgment.

This is not an indiscriminate information release channel. We reject projects like these:

Projects in the pure concept stage, with unverifiable information, relying solely on packaging and piling up concepts, and lacking real product or service progress are not suitable for this entry. 36Kr hopes to serve projects that are seriously doing business, making real progress, and have content worth being understood by the industry.

Projects truly worth being noticed may not be large yet, but they must have content that can be understood, verified, and continuously tracked.

III. AI improves efficiency, humans guard the boundaries, and 36Kr completes the connection

The role of AI in "AI Seeking Reports" is not to replace media judgment.

It's more like a high-efficiency editorial assistant.

Through self-service interviews and structured questions, AI can help project parties reorganize scattered information and assist in writing articles. It can reduce the time cost for projects to complete their first public expression. By guiding questions, it can also make projects answer the questions that the outside world really cares about in a more systematic way.

However, whether an article is suitable for publication still needs to go through manual review.

The value of a report lies not only in "being generated," but also in whether it is real, clear, restrained, and has boundaries. AI can improve efficiency, but it can't fabricate value for projects; AI can optimize expression, but it can't replace the platform's content judgment.

What 36Kr's "AI Seeking Reports" really wants to establish is a mechanism of "technological efficiency + content standards + platform connection."

AI is responsible for improving the efficiency of information organization and first draft generation.

Manual review is responsible for guarding the content boundaries.

The 36Kr platform is responsible for placing projects in the venture capital and industry context, so that more investors, industry players, entrepreneurs, industry readers, and potential partners have the opportunity to understand them.

The value of this is not just to make projects appear more often in the information flow.

It's to let them enter the industry's vision in a clearer, more professional, and more credible way.

IV. Why 36Kr Seeking Reports

Because 36Kr has long stood between entrepreneurs, investors, and the industry.

Over the past years, 36Kr has continuously recorded the entire process of Chinese new economy companies from early-stage financing, product launch, commercialization exploration to industry maturity. We understand the expression needs of startups and what investors and industry readers really care about.

What they care about is not empty visions or piled-up concepts, but clear problems, real progress, credible logic, and sustainable growth that can be tracked.

36Kr's ability is not just a publishing channel, but also the venture capital context.

We know how to place a project in the context of industry changes for understanding, what information can help investors make quick judgments, and how to turn a project's content from "self-introduction" into "industry-readable."

This is also what differentiates "AI Seeking Reports" from ordinary article submissions, template press releases, and simple AI writing tools.

It doesn't just let projects shout in the information flow, but helps them enter the content field that 36Kr has accumulated over the long term in a clearer and more credible way.

For project parties, this means not just getting an article, but getting a chance to be seriously understood by the industry.

For FAs and institutions, this means that the projects they serve not only get more exposure, but also have a new way of project expression that can be archived, forwarded, and understood by the outside world.

For 36Kr, this also means that the entry point for project discovery is moved further forward. We not only record the companies that have already succeeded, but also hope to capture earlier the emerging companies, products, models, and trends.

V. Today's underwater projects may be tomorrow's industry variables

We respect every project that hasn't been fully noticed. But this respect doesn't mean amplifying every voice indiscriminately.

We're not trying to package every project into "the next unicorn." Instead, we hope to help projects return to their real positions: clarify what needs to be said, present the parts worth being noticed, and connect those who may be interested in them.

A single report may not immediately change a project's fate.

But being seriously noticed may lead to an effective dialogue; an effective dialogue may lead to a key customer, a long-term interested investor, an industry partner, or a clearer self-calibration.

If the media only focuses on successful projects, it only sees the results.

If it is willing to pay attention to growing projects earlier, it truly participates in the discovery of value.

Good projects shouldn't only be noticed after securing financing. Projects that are still "underwater" today may be the variables that change the industry structure tomorrow.

36Kr is willing to open the "AI Seeking Reports" entry to more people who are creating value.

Project parties, FAs, investment institutions, industrial parks, incubators, and industrial service providers can submit basic project information through the 36Kr "AI Seeking Reports" entry.

The platform will review the projects based on the completeness, authenticity, and content value of the information. After passing the review, the projects will enter the subsequent content generation and publication process, giving more projects worth being noticed a chance to be seriously understood by the industry.

Submit reporting link:https://36kr.com/seek-report-new?t=1779418211266

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