DJI has reduced the prices of multiple products, and the price of Osmo Pocket 3 has dropped to 2,299 yuan.
On May 13th, Jiemian News logged into DJI's official online store and found that DJI had launched discount promotions for multiple core products. This promotion covers various popular categories such as handheld imaging devices and consumer drones. Among them, the popular model Osmo Pocket 3 has been further reduced by 500 yuan on the basis of the previous price cut. The standard version is now priced as low as 2,299 yuan, and the all - in - one package has been reduced from 3,599 yuan to 3,099 yuan. Products like Osmo Action 6 and DJI Air 3S have also launched price - cut promotions simultaneously. In particular, the single - battery package of the consumer drone DJI Air 3S has been reduced to 6,289 yuan on JD.com's self - operated channel, offering a discount of nearly 800 yuan compared to the original price.
The price of Osmo Pocket 3 on DJI's official online store
According to DJI's official online store, the discount promotion started on May 13th and is expected to last until around May 20th. In addition to direct price cuts, some products on platforms like JD.com and Tmall also come with additional benefits such as exclusive discounts for PLUS members, deductions with Taobao coins, government consumption subsidies, and gifts for purchasing a device.
The 618 promotion on major e - commerce platforms such as JD.com and Taobao in 2026 officially kicked off at 8 p.m. on May 12th and will last until June 20th, with a total duration of 40 days. This year's 618 promotion not only includes cross - store full - reduction and 10 - billion subsidy activities launched by the platforms themselves but also a second batch of 62.5 billion yuan in national special subsidies. These subsidies offer up to 15% off for categories such as mobile phones, large home appliances, and computers, with a maximum combined discount of up to 45%. Categories such as consumer electronics and digital imaging have always been the core battlegrounds for the 618 promotion.
Osmo Pocket 4 is out of stock
It's worth noting that DJI has excluded the latest generation of pocket gimbal camera, Osmo Pocket 4, from this discount promotion. Sales staff from multiple DJI stores have confirmed to the media that "Pocket 4 has been out of stock and is very popular, so it's unlikely to be included in the promotion."
The 618 shopping festival every year is a crucial time for consumer electronics companies to seize the market. Osmo Pocket 3, the main product with a price cut this time, was launched as DJI's flagship pocket gimbal camera in October 2023. When it was first launched, the official price of the standard version was 3,499 yuan, and the all - in - one package was 4,499 yuan. In October 2025, it had its first significant price cut, with the standard version directly reduced by 700 yuan from 3,499 yuan to 2,799 yuan. After this additional 500 - yuan reduction, the price has dropped to 2,299 yuan, a further 18% reduction compared to the first price cut.
It's worth noting that the price cut in October 2025 caused dissatisfaction among some consumers. Many users who had recently purchased the product demanded price difference refunds or compensation. At that time, DJI launched compensation plans through multiple online and offline channels. Online platforms offered cash compensation or return services, while offline stores gave away "flexible replacement" services or peripheral gifts. Before this price cut, DJI had already made pre - plans. Sales staff at offline stores said that they will provide reasonable compensation to eligible users according to the company's unified policy.
According to the "Global Handheld Smart Camera Market Tracking Report 2025" released by IDC, the global handheld smart camera market shipped 16.65 million units in 2025, a year - on - year surge of 83%, and the sales volume exceeded 46.1 billion yuan. Among them, DJI took the top spot with a 62% global market share, and its annual shipment volume exceeded 10 million units for the first time. In the segmented market, DJI's market share in the action camera market is close to 50%, surpassing GoPro to become the industry leader. In the emerging thumb camera market, the Osmo Nano by DJI shipped nearly 600,000 units just four months after its release, with a market share of over 65% in the fourth quarter. The Osmo Pocket series, as the representative of the gimbal camera market, holds a dominant position.
This article is from the WeChat official account "Jiemian News". Author: Li Kefeng. Republished by 36Kr with permission.