Kekrypton | Zhang Xue's motorcycle wins the championship again! Honor announces the launch of a watch co-branded with Zhang Xue's motorcycle championship.
In the first round of the WorldSSP category of the 2026 World Superbike Championship (WSBK) in Hungary, French rider Valentin Debise of Chinese motorcycle manufacturer QJMotor overtook his opponents at the last moment to win the championship. After the race, Li Jian, the CEO of Honor, posted a message to congratulate and announced that as the chief strategic cooperation brand of QJMotor in WSBK, Honor will launch a championship co-branded watch to celebrate this victory. Earlier in early April, Honor officially became the chief strategic cooperation brand of QJMotor in WSBK. Guan Haitao, the chief marketing officer of Honor, once presented Honor WIN series mobile phones and Honor WIN gaming laptops to the team on behalf of the brand, hoping that these products could bring victory to the riders. Through this co-branding with the champion, Honor aims to further enhance its influence among young users and in sports scenarios by leveraging the popularity and effects of international events. On May 2nd, news reported that in the just-concluded first round of the WorldSSP category of the 2026 World Superbike Championship (WSBK) in Hungary, French rider Valentin Debise of Chinese motorcycle manufacturer QJMotor overtook his opponents at the last moment and won the championship powerfully. After the race, Li Jian, the CEO of Honor, posted a message to congratulate QJMotor on winning the championship, saying that it was "a race that made all the audience extremely proud". Meanwhile, Li Jian also announced that as the chief strategic cooperation brand of QJMotor in WSBK, Honor will launch a championship co-branded watch with QJMotor to celebrate this historic moment of victory.
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In early April this year, Honor officially became the chief strategic cooperation brand of QJMotor in WSBK. Guan Haitao, the chief marketing officer of Honor, also presented Honor WIN series mobile phones and Honor WIN gaming laptops to the team on behalf of the brand at that time. Guan Haitao said that he hoped the Honor WIN series could bring victory (WIN) to the riders. By leveraging the popularity of international events and the champion effect, Honor's co-branding move is expected to further enhance its influence among young users and in sports scenarios.
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