From floor sweepers to rocket cars, Dreame created a "Everything Everywhere All at Once" in Silicon Valley.
Author | Deng Yongyi
Editor | Yang Xuan
If you walked into the Palace of Fine Arts in San Francisco, USA, during the week of April 27th, you might be surprised - it doesn't seem like an art sanctuary, but more like an all - encompassing expo.
Media, KOLs, and customers from more than 50 countries crowded into the exhibition area. The products in sight range from small items like smart pendants, hair dryers, LED beauty masks, and floor sweepers to large ones such as floor scrubbers, air conditioners, refrigerators, mobile phones, and even a concept super - car called the "rocket car".
Nebula NEXT 01
On the stage, Turing Award winner David Patterson, former 7 - Eleven CEO James Keyes, and former Meta VP came to talk about how AI is reshaping the physical world; while Apple co - founder Steve Wozniak and NBA legend Dwyane Wade walked out of the venue and had a PK with the floor sweeper.
Wade interacting with the floor sweeper
This was the scene of Dreame's "DREAME NEXT" press conference on April 27, 2026. Dreame thus became the world's first technology company to have an entire press - conference week in Silicon Valley.
The company is still in a stage of rapid expansion. In 2025, Dreame's revenue exceeded 40 billion yuan, with a growth rate of over 100% for six consecutive years. Now, Dreame's main market has shifted overseas, accounting for nearly 80% of its revenue. Its products cover more than 120 countries and regions, and it has over 6,500 offline stores.
Dreame's ambition doesn't stop there. In just half a year, the company carried out large - scale publicity and product displays at CES, the Spring Festival Gala, the Super Bowl, and AWE. Dreame's founder and CEO, Yu Hao, has publicly stated more than once that he wants to achieve a revenue scale of one quadrillion US dollars for Dreame - which is about equal to the market value of 25 Apple companies.
Dreame's Cosmic Realm
To summarize the theme of the entire press conference, perhaps there is only one point: How large can a company's territory expand?
At least for now, Dreame has almost extended its reach to almost all consumer electronics categories you can think of - its territory includes the most complex consumer products, such as the concept flagship Nebula NEXT 01 JET Edition of Dreame's "Starry Sky Project".
Although this car is currently closer to an ambitious technological declaration: the officially announced parameters are a 150 - millisecond response, 100 kilonewtons of thrust, and it can accelerate from 0 to 100 km/h in 0.9 seconds. These are equivalent to the parameters of the world's top super - cars, directly setting the target at the level of super - cars and even spacecraft. The mass - produced model will also be released next year.
Even in 2025, Dreame officially announced its entry into the mobile phone market, which is already a saturated market.
Liu Yang, the person in charge of Dreame's AURORA mobile phone, told 36Kr that Dreame AURORA will invest 10 billion yuan in the R & D of mobile phone innovation in the first phase. At the same time, Dreame plans to expand its team to a minimum of 2,000 people in 2026 and 5,000 people in 2027.
At the other end of the product matrix at this press conference is a large product matrix at different stages of maturity.
In addition to mature categories such as floor sweepers, floor scrubbers, vacuum cleaners, hair dryers, air conditioners, refrigerators, and washing machines - there are also some products in the prototype stage, such as the recently popular AI smart recording cards, AI pendants, etc. The variety of categories is dazzling.
Dreame smart ring
In fact, this is more like applying the logic of the Internet to the hardware industry - exhaustive listing, permutation and combination, trial and error, and rapid iteration. "ByteDance builds an APP factory, and I'll make 1,000 products in the robot era," Yu Hao once said in an interview.
Boundaries are the Replication of Habits
The question is, what exactly is the ability that supports a company to expand to such a scale?
Although there is a wide variety of categories, Dreame's expansion logic has not changed much. It is carried out around the "N + 1" model - when Dreame started making hair dryers in the early days, it increased the motor speed and added AI algorithms to make a category the best in one functional aspect, thus achieving large - scale expansion.
"Dreame's expansion is the 'replication of habits'," Yu Hao said in an interview in 2022. "As long as the general direction is right, many minor adjustments in the process are okay."
After shifting to the overseas market and the high - end strategy, the speed of this product innovation flywheel has even become faster.
Jiemian News once reported that Dreame has now formed a large "innovation matrix". By taking individual products as units, 250 product leaders and 250 sales leaders are cross - combined to form more than 60,000 matrix grids. Dreame doesn't pursue success in every grid, but as long as one grid is successful, it will quickly allocate resources and execute to the extreme to achieve commercial success.
The technical basis of this logic is a large number of reusable underlying capabilities.
An example is the robotic arm. At the press - conference site, many products were equipped with "robotic arms" - floor sweepers and lawn mowers have bionic double robotic arms; the multi - joint robotic arm and multi - modal perception system carried by the washing and care robot Z1 can independently open the washing machine door, accurately identify and pick up clothes.
Lawn - mowing robot with a robotic arm
The same principle applies to tracks. Dreame not only puts tracks on products like lawn - mowing robots but also on floor sweepers - after finding that users' pain points of getting the floor - sweeping robot into rooms and up and down stairs are indeed real needs, tracks were added to the floor sweepers.
Stair - climbing floor sweeper
From this approach, the dozens of products at the Dreame site are more like a large set of test cases: the floor sweeper is a successful model that has been proven, mobile phones and smart rings are new categories being verified, and new categories like the rocket car are extreme experiments to test the technological ceiling.
In the development cycle, hardware is generally considered to have a longer development process and higher mold - making and production costs than the software industry, but Dreame doesn't see it that way - when entering each new category, Dreame uses very little capital for early verification, ranging from tens of thousands to more. Yu Hao once responded, "Building a car isn't as expensive as people think; it's building the wrong car that costs a lot of money. The same goes for mobile phones; it's not building a mobile phone that's expensive, but building the wrong mobile phone."
The Silicon Valley in the spring of 2026 may also provide a perspective to understand Dreame.
During the same week as the press conference, Silicon Valley laid off more than 73,000 people in the first four months of 2026. Anthropic's CEO predicted that "software engineering will be ended by AI". In fact, this is the fear of the complete failure of the existing business model during the technological paradigm shift.
No one knows what the industry will be like in 18 months. Dreame's radicalness and Silicon Valley's anxiety are, to some extent, mirror images of each other: both are trying to use one extreme to hedge against the other. Perhaps, in an era of overall stagnant growth, the risk of pushing oneself to the limit may be smaller than staying stagnant.