Buzzy Completes $20 Million in Financing: Positioned as the "Video Version of Photoshop", Allows Video Editing with Voice Commands

According to IPO Early Know, the AI video editing platform Buzzy recently completed a $20 million Series B financing round led by Redpoint Ventures. This round of financing will be mainly used for the release of Buzzy's products and R & D in the field of video editing.

It's worth noting that Buzzy's parent company, "Perceptual Leap," was established in early 2021. Its first product, ZMO, uses Gan technology to generate model pictures and supplementary advertising materials for domestic e - commerce, mainly serving large - scale customers. Then, from the end of 2023 to the beginning of 2024, due to the rise of video models and the need for business transformation, it focused on the creati product for video generation. Aiming at the needs of small merchants and mobile users, it provides templates to save users' time in writing prompts. Within one year after its release in April 2024, the number of users grew to 10 million, and the ARR reached $15 million. Currently, the number of users has exceeded 25 million.

In the view of Zhang Shiying, the founder and CEO of "Perceptual Leap," the current AI video - generation products on the market are mainly divided into two types: those with complex canvases and those that generate videos based on scripts. These products are targeted at professional users, with a high threshold for use, requiring users to spend a lot of time refining details. Buzzy aims to provide an easy - to - use video - modification tool for ordinary users, creators, and merchants, enabling users to modify videos through natural language, meeting users' iterative needs in the video - generation process and changing users' video - generation workflows.

Specifically, as the world's first AI video editor that truly supports local video refinement while keeping all other picture details exactly the same, whether it's removing background passers - by, correcting lighting, adding people or products, or changing the background and perspective, Buzzy can make precise modifications with a single click by simply receiving instructions in natural language, ensuring that other parts of the video remain unaffected.

In other words, Buzzy can be regarded as a "video Photoshop" AI editing tool to some extent. At the same time, Buzzy can also complement the functions of the previous - generation video - generation product creati.

In terms of user profiles, Buzzy is mainly targeted at the overseas market, and its core users include SMBs (small merchants) and Creators (content creators).

For example, for content creators, they can complete professional - level video editing just by having a conversation with Buzzy. They can directly correct the lines without reshooting; after shooting, they can still adjust the lighting; the camera angle and movement can be changed at any time to keep the rhythm and energy on point; even a small flaw can be repaired separately without having to redo the whole video. In addition, Buzzy can adapt to all platforms with a single click. You can simply say a sentence to change a horizontal video into a vertical one, and it will automatically recompose the picture, always keeping the main subject of the person and fully retaining the original atmosphere and texture.

For small and medium - sized enterprises and marketing teams, just say in Buzzy: Replace product A in the video with the latest product B, and it can complete the replacement while retaining the original performance. When conducting A/B tests, there's no need to shoot multiple videos. Let Buzzy generate multiple versions, such as changing the lines, replacing the background, or implanting a logo. The version with the highest conversion rate can be found within minutes instead of spending days.

Meanwhile, Buzzy also provides an inspiration agent for creators to assist in generation. It is committed to turning vague and fragmented inspiration into a clear final idea. By having the agent search for inspiration materials 24/7, it greatly improves the creative efficiency, learns the user's taste, automatically generates creative scripts that meet the user's needs, polishes the creative skills repeatedly, and precipitates the user's content taste.

"We hope that users can turn their voices into the ultimate editing tool," Zhang Shiying added. "The complex timelines and layers in apps like Jianying and AE are still very difficult for users to get started with. In Buzzy, as long as they can speak, they can edit."

Regarding why Buzzy chose the video - modification direction, Zhang Shiying believes that the video - generation track is highly competitive and highly dependent on base models, while the video - modification field has a large market space and opportunities for optimizing the interaction experience. Therefore, Buzzy chose to focus on video modification, aiming to gain a competitive edge by providing users with a better user experience more quickly and better precipitating users' preferences for aesthetics and content.

This article is from the WeChat official account "IPO Early Know" (ID: ipozaozhidao), written by Stone Jin and published by 36Kr with authorization.