Breaking News | Huawei's Mengshi Deepens Strategic Cooperation, and New Technologies Will Be Gradually Implemented in More Than 4 New Vehicle Models
On April 20th, at the communication meeting for Mengshi's spring refresh and release, Mengshi and Huawei Kunlun officially announced the deepening of their cooperation. The two sides jointly launched intelligent off-road black technology and completed a comprehensive refresh at the same time. In the next two years, Mengshi will gradually implement new intelligent off-road technologies into more than four new vehicle models.
In an era where "everyone in the automotive industry has a connection with Huawei", Mengshi is currently the only brand with an off-road background among those cooperating with Huawei. Wan Liangyu, the general manager of Mengshi Automobile, believes that this is the biggest difference between Mengshi and other automotive brands. When it comes to implementing differentiation, Wan Liangyu said that Mengshi will integrate the "tough" and "gentle" aspects of its brand image. The "tough" aspect refers to Dongfeng's military - grade quality and off-road core. "This hardcore element will always be adhered to; it is the foundation." The "intelligent" or "gentle" aspect means that Mengshi, together with Huawei, will extend its understanding of safety from traditional mechanical safety to more proactive and predictive safety, and also empower off-road vehicles with intelligence.
The cooperation between Mengshi and Huawei at the technical level has a long - standing history. Now, as the two sides deepen their cooperation, Wan Chunlin explained that the so - called deepening means "in the future, we will jointly create. From the definition of vehicle models, their length, width, and height, the needs they should meet, R & D, quality control, all the way to marketing and service, we will have in - depth cooperation. Huawei's well - known IPD system has been learned and then abandoned by some enterprises, but now Huawei is working with Mengshi. A team of hundreds of people is working together in a joint office. Don't know how to implement IPD? We'll hold meetings according to the schedule, and we'll discuss how to make decisions and reach consensus. This also includes IPMS in marketing. There are many things in the process of coordination, and we'll do them together."
In the future, on the intelligent off - road track, Mengshi and Huawei will join hands to challenge the traditional off - road brand landscape.