CheeChips completed its angel round of financing, focusing on the AI + maternal and infant intelligent hardware ecosystem | The front line

CheeChips, a company focusing on the AI + maternal and infant intelligent ecosystem, officially announced the completion of its angel - round financing.

Nearly half of the funds in this round will be invested in technology R & D, including AI model iteration, new product prototype refinement, and patent layout. 30% will be used to recruit top - tier talents and expand the R & D and operation teams. The remaining 25% will be invested in market research, brand building, and user demand exploration.

CheeChips has launched a home - use AI simulated full - color fetal recorder. This hardware can record the growth of the fetus throughout the pregnancy, changing the pregnancy experience of expectant mothers. It turns pregnancy from a personal experience of the mother into a meaningful and continuous content that can be shared with family members.

Home - use AI simulated full - color fetal recorder

The company has currently planned 59 new categories of intelligent maternal and infant products, defined the hardware and algorithm technology routes for each product, completed the development of several demo prototype machines, and is in the stage of product refinement and iterative optimization.

CheeChips' core technology is self - developed. It has created a large AI model and a dedicated algorithm system for the maternal and infant field, and built a closed - loop capability around the entire process of "data acquisition - data analysis - decision execution", forming a dual - technology barrier of "full - stack self - development + patent layout".

In terms of market size, the maternal and infant consumer market in China has exceeded 5 trillion yuan, with an average annual growth rate of 12%. The global maternal and infant market has reached approximately 2 trillion US dollars, while the global penetration rate of intelligent maternal and infant products is still less than 1%.

Li Zhigang, the founder of the company, said, "As the post - 95s and post - 00s generations become the main consumers in parenting, the digital, scientific, and intelligent parenting concepts have been deeply popularized. AI technology is no longer an option in the parenting scenario but has become a must - have for contemporary families. The industry demand is experiencing explosive growth."

Li Zhigang said that CheeChips focuses on high - income and highly educated families aged 25 - 35 globally. These users attach great importance to scientific parenting, health and safety, and efficiency improvement and are willing to pay a premium for high - quality intelligent products. In the current global maternal and infant market, most products still remain at the stage of traditional physical products, lacking intelligent interaction and full - scenario linkage capabilities. There is almost a blank in high - end intelligent maternal and infant products with core AI algorithms and full - scenario linkage.

CheeChips takes AI + intelligent maternal and infant hardware as the core, focuses on the full - life - cycle scenarios of the global pre - pregnancy, pregnancy, and lactation periods, and creates a systematic intelligent solution covering the entire maternal and infant cycle through the trinity model of "hardware terminal + AI algorithm + cloud service", which is suitable for the parenting concepts and consumption habits of different countries and regions.

Li Zhigang said that in terms of business model, CheeChips adopts a three - wheel - driven model of "hardware + service + ecosystem" to build a sustainable profit system with high growth, high gross profit, and high repurchase rate. The channel layout takes into account both online and offline and the global market. The company plans to gradually expand into the overseas high - end maternal and infant market to fit the parenting concepts and consumption habits of different countries.

"Currently, a mature AI maternal and infant niche market has not been formed globally. The existing related products are characterized by fragmentation and shallowness. Global technology giants rely on their ecological and channel advantages to focus on mid - and low - end, cost - effective maternal and infant products, with a blank in intelligent applications and generally shallow - level use." Li Zhigang said. "In contrast, CheeChips avoids low - price competition, creates a differentiated advantage with cutting - edge AI technology and full - cycle scenario solutions, integrates resources from multiple parties such as the supply chain, content, and channels, and builds the world's first super intelligent maternal and infant industry cluster."

Li Zhigang, the founder of CheeChips, is a serial entrepreneur who entered the artificial intelligence field in 2015. The core team members are all from North American AI laboratories, with experience in technology R & D and industrial operation, and are good at AI algorithms, embedded systems, and intelligent hardware design. CheeChips' global R & D center was officially established in Guangming District, Shenzhen in January 2026.

A partner of a US - dollar fund, the investor, said that the investor has long been optimistic about the AI + maternal and infant vertical field, which is a golden track with both rigid demand and growth potential. A domestic VC investment director said that the AI maternal and infant industry is at the critical point of explosion, and the timing to enter the market is perfect, so they are making a heavy - weight investment.

Li Zhigang, the founder of the company, said that this angel - round financing is a new starting point. In the future, the company will continue to deeply engage in technology R & D, refine product prototypes, and expand the global market, consolidate its leading position in the global AI maternal and infant field, build a global intelligent pregnancy industry cluster within 5 years, enable Chinese AI maternal and infant technology to serve tens of millions of families globally, and create substantial and sustainable long - term returns for investors while promoting the industry upgrade.