Breaking News | DJI Launches Pocket 4 and Teases Dual-Camera Version, with Starting Price Cut by 500 Yuan

Text | Zhang Ziyi

Editor | Yuan Silai

On April 16th, DJI officially launched the brand - new one - inch pocket gimbal camera, Osmo Pocket 4.

As a phenomenon - level product in DJI's imaging product line, this generation of the product maintains its portable form. At the same time, it enhances the imaging specifications and reduces the price to cope with the increasingly fierce competition in the short - video hardware market.

Imaging performance is the core of this upgrade. The Pocket 4 is equipped with a brand - new one - inch CMOS. Its dynamic range has been increased to 14 levels and it supports the 10 - bit D - Log professional color mode.

The most significant performance leap is reflected in high - frame - rate shooting. The device supports 4K/240fps slow - motion recording, a metric that rivals that of professional imaging equipment worth tens of thousands of yuan. For the core scenario of portrait shooting, the Pocket 4 has optimized the skin - tone calibration algorithm, added built - in skin - beautifying filters, and an external fill - light accessory that supports three - level color temperature adjustment.

In addition, to address the pain point of the previous generation's storage relying on memory cards, DJI has built - in 107GB of storage space and supports an export speed of 800MB/s.

In terms of intelligent functions, the upgraded Intelligent Tracking 7.0 algorithm, combined with 2x lossless zoom, solves the problem of long - distance focusing accuracy. The intelligent focusing system has also introduced the "Registered Subject Priority" mode to ensure that the registered shooting subject always stays in the center of focus in complex environments.

DJI also previewed its new product plan for 2026 - the Osmo Pocket 4P equipped with a dual - camera imaging system. Some analysts believe that the launch of the 4P version aims to completely address the disadvantage of pocket gimbal cameras at the telephoto end by covering different physical focal lengths, thus defending against potential competitors such as Insta360 Luna.

Pricing strategy is another major highlight of this product launch. The standard set of the Pocket 4 is priced at 2,999 yuan, and the all - in - one set is priced at 3,799 yuan, which are 500 yuan and 700 yuan lower than the initial launch prices of the previous generation, Pocket 3, respectively. This approach of "increasing features while reducing prices" is extremely rare in the gimbal camera market.

Behind this pricing adjustment is also a drastic change in the industry landscape. IDC data shows that the global gimbal camera shipments in 2025 increased by over 100% year - on - year. This high - growth market has attracted established manufacturers such as Insta360 and GoPro, and even mobile phone manufacturers like OPPO have initiated projects for comparable products.

DJI chose to initiate a price war at this time, aiming to use its mature supply - chain scale effect to lower the industry's profit margin and raise the entry threshold for new players. With the launch of the Pocket 4, the handheld imaging device industry is shifting from simply "competing on specifications" to a new phase where "price competition and professional transformation" go hand in hand.