Shuguanghui leverages digital and intelligent capabilities to create a benchmark for the "Sichuan Brand" digital consumption platform.
Amid the wave of digital and intelligent transformation, the pain points in the fields of traditional trade union welfare distribution and people-benefiting fund management are becoming increasingly prominent. Difficulties in fund supervision, single consumption scenarios, lack of compliance, and poor user experience have become the "blocking points" in the digital transformation of government and enterprise units. As the core layout of Sichuan Shangtong Technology under Sichuan Commercial Investment Group, the "Shuguanghui" digital consumption platform precisely targets this rigid demand market. It uses technology to break through the situation, fulfills the responsibilities of state-owned enterprises, and has gradually grown into a benchmark platform in the digital consumption field with the "Sichuan brand".
Performance is the most direct evidence of value. Since its official launch in June 2023, Shuguanghui has been developing rapidly, quickly achieving the leap from "product implementation" to "scale expansion". In the year of its launch, it launched the "39 Assistance Market" agricultural support section, closely following the policy orientation of rural revitalization. Subsequently, it continuously expanded the service scope, created integrated products such as cross-regional cultural and tourism annual passes, convalescence, and spring and autumn outings, optimized the consumption scenarios of trade union welfare, and was the first in the industry to apply digital RMB to trade union welfare consumption, realizing the two-way empowerment of public welfare value and commercial value.
In the first quarter of 2026, the total marketing volume of the platform exceeded 550 million yuan, a year-on-year increase of over 60%, directly driving consumption of over 360 million yuan. As of now, it has served over 30,000 government and enterprise units, covered tens of millions of users, linked with over 100,000 offline stores, and the number of online product SKUs has exceeded 3 million. The scale effect continues to be prominent, demonstrating strong resource integration ability and market competitiveness, which also meets the overall development goal of "a good start in the first quarter" of Sichuan Commercial Investment Group.
Core Barriers: Technology Foundation + Compliance Protection, Building a Venture Capital-Level Competitive Moat
Technological Barriers Highlight the Value of Scientific and Technological Innovation. The core barrier of Shuguanghui lies in its construction of a safe, compliant, efficient, and convenient digital economy foundation. The platform deeply integrates cutting-edge technologies such as digital RMB, big data, blockchain, and artificial intelligence, and builds a full-link system that combines "capital flow, goods flow, fiscal and tax flow, and information flow". Its technological applications directly address the core pain points of the industry: blockchain technology ensures that transaction data cannot be tampered with and is traceable, solving the problem of government and enterprise fund supervision; big data analysis enables precise product selection and operation, improving user conversion and fund use efficiency; the pioneering application of digital RMB not only seizes the opportunity in the payment scenario but also conforms to the national digital economy strategic orientation and enjoys policy dividends; the implementation of AI technology (AI digital human in the internal testing stage) further enhances the platform's intelligent operation ability and reduces service costs. This characteristic of "strong technological implementation and meeting rigid needs" is exactly the core value point that technology venture capital focuses on.
Compliance Advantages Build Competitive Barriers. The core pain point in the digital consumption market for government and enterprise clients is compliance. Shuguanghui perfectly solves industry pain points such as fiscal and tax compliance and fund embezzlement through the "full-process closed-loop fund supervision and earmarked funds" model, becoming the preferred partner for the digital transformation of trade unions and government departments at all levels. This compliance ability stems from the natural advantages of its state-owned enterprise background and the underlying design of its technological architecture, forming a barrier that small and medium-sized platforms can hardly reach. It also reduces policy risks and improves the sustainability of the project - this is also the core manifestation of "risk resistance" in venture capital projects.
Resource Integration Ability Strengthens the Scale Advantage. Shuguanghui integrates high-quality online and offline resources to form a closed-loop ecosystem of "government and enterprise needs + supply chain + consumption scenarios", which not only solves the problem of customer acquisition but also builds a supply chain barrier. At the same time, through the "39 Assistance Market", it connects 39 underdeveloped counties, helping more than 1,500 types of Sichuan products to enter the market. This not only fulfills the social responsibilities of state-owned enterprises but also expands the differentiated advantages of the supply chain, laying the foundation for subsequent large-scale replication.
Market Potential: A Blue Ocean in a Rigid Demand Niche, with Venture Capital-Level Growth Space
The Market Has Strong Rigid Demand and Vast Space. The value of digital consumption platforms in stimulating domestic demand and benefiting the people continues to be released. The distribution of trade union welfare and government people-benefiting funds is a rigid demand for government and enterprise units at all levels across the country. Looking at the whole country, vertical digital consumption platforms for government and enterprise clients are still in the blue ocean stage. As a benchmark with the "Sichuan brand", Shuguanghui has the potential to be replicated and promoted nationwide, with a very high market ceiling.
Supported by Policy Dividends, with High Growth Certainty. Currently, the country is vigorously promoting the digital economy, rural revitalization, and domestic demand stimulation. The business layout of Shuguanghui (application of digital RMB, promotion of Sichuan products, and integration of culture and tourism) precisely conforms to the policy orientation and can continuously receive policy support. At the same time, Sichuan Province is focusing on cultivating local leading digital consumption platforms. As a key project of a provincial state-owned enterprise, Shuguanghui has unique policy advantages, further enhancing the certainty of growth.
Obvious Differentiated Advantages, Avoiding Homogeneous Competition. Different from comprehensive consumption platforms, Shuguanghui focuses on the vertical market for government and enterprise clients, with "compliance + digital intelligence" as the core, avoiding the fierce competition in the C-end consumer market. At the same time, its characteristic layout of "promotion of Sichuan products + integration of culture and tourism" forms a differentiated advantage compared with other similar platforms, further expanding the growth space.
Looking to the future, Shuguanghui will focus on five core directions to continuously strengthen its core competitiveness. It will continue to promote technological upgrading, deepen the application of big data, blockchain, and digital RMB in scenarios, accelerate the implementation of AI technology, continuously expand service scenarios and scope, expand the coverage of cultural and tourism annual passes, extend to new employment groups, and implement people's livelihood services such as medical insurance payment and convenient medicine delivery, striving to grow from a benchmark with the "Sichuan brand" to a "first-class national welfare expense control platform".