The "Tianqiang Group" expands as the couple Liu Qiangdong and Zhang Zetian establish a new capital platform.

A new capital platform has been added to the portfolio of the couple Liu Qiangdong and Zhang Zetian.

According to the Kechuang Daily and Qichacha APP, Suqian Tianqiang Enterprise Management Co., Ltd. was recently established. The legal representative is Li Ruiyu, and the registered capital is 10 million yuan. Equity penetration shows that the company is wholly owned by Beijing Tianqiang Kuntai Investment Management Co., Ltd., which is jointly held by Liu Qiangdong and Zhang Zetian.

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In fact, the layout of the "Tianqiang" series did not start in 2026. Earlier, the two had already laid out in the private equity investment field through Hainan Sanya Tianbo Industrial Private Equity Fund Management Co., Ltd. The company was established in 2021, with Zhang Zetian holding 49%, Liu Qiangdong holding 30%, and Li Ruiyu holding 21%.

As of now, according to public information, companies related to both Liu Qiangdong and Zhang Zetian include Beijing Tianqiang Kuntai Investment Management Co., Ltd., Suqian Tianqiang Equity Investment Partnership (Limited Partnership), Sanya Tianqiang Enterprise Management Partnership (Limited Partnership), Hainan Sanya Tianbo Industrial Private Equity Fund Management Co., Ltd., etc.

So far, the "Tianqiang" series has formed a capital matrix with Beijing Tianqiang Kuntai as the controlling core, Suqian Tianqiang Equity and Sanya Tianqiang Enterprise Management as the investment execution entities, and Hainan Tianbo Private Equity as the professional fund management platform.

According to data from Cailian Press and Zhip Capital, Suqian Tianqiang Equity Investment Partnership (Limited Partnership) has directly invested in two new consumer companies, Meishang Co., Ltd. and Youchile.

In addition, Suqian Tianqiang Equity Investment Partnership (Limited Partnership) has also invested as an LP in 7 GPs such as Gao Rong Venture Capital, Shunwei Capital, Miracle Plus, and Neixiang Fund.

Huang Lichong, President of Huisheng International Capital, said in an interview with a reporter from the Science and Technology Innovation Board Daily that Liu Qiangdong and Zhang Zetian's establishment of another "Tianqiang" series entity this time is not simply to expand a business license, but to further institutionalize their family wealth.

"Looking upwards, this is a preparatory move for family inheritance; looking downwards, this is an arrangement for wealth risk segmentation. Its typical significance is to put listed company assets, personal investment assets, and long - term family allocation assets into different shells and different governance levels as much as possible," Huang Lichong told the reporter.

In Huang Lichong's view, at this stage, the core positioning of the "Tianqiang" series is more inclined to a family capital management platform, focusing on the attribute of financial investment, rather than a fully - fledged new business incubator. "Judging from the publicly visible actions, starting from the jointly - held investment management platform, then to the private equity and equity investment entities, this line is more like a capital allocation chain rather than an industrial operation chain. But this does not mean that it will not transform into an industrial incubation platform in the future. For now, the focus of the layout is still on the safe allocation and inheritance of wealth.

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It is worth mentioning that since this year, Liu Qiangdong has announced two important personal investments.

In mid - to late February, Liu Qiangdong used 5 billion yuan of personal funds to establish an independent yacht brand, "Sea Expandary", clearly aiming to create a full - industrial - chain layout covering R & D, manufacturing, sales, leasing, and dock operation.

Just one month later, in March, Liu Qiangdong signed a 15 - billion - yuan investment project with the Dalian Municipal Government to build a Sea Expandary yacht manufacturing base and a comprehensive operation home port. The base will focus on building a customized high - end yacht production line and will also build a "yacht city reception hall".

From the perspective of the equity structure, Sea Expandary is wholly owned by Future Expandray Limited, which points to Liu Qiangdong's personal offshore family wealth structure.

This article is from the WeChat public account "New Consumption Daily", author: Xu Cihao, published by 36Kr with authorization.