vivo Launches Two Models in the X300 Series, Focusing on Professional Imaging and Balanced Parameters | Frontline News

Author: Qiu Xiaofen

Editor: Su Jianxun

On March 30th, vivo launched two models of its annual imaging flagship, the vivo X300 series, including the X300 Ultra positioned as a "professional imaging tool" and the X300s featuring as an "all-round flagship".

It is reported that the vivo X300 Ultra is defined as a "professional V single" imaging device. This model emphasizes the concept of the "3+2" lens group jointly developed with Zeiss, which means it has three main cameras built - in and can extend the optical focal length through two external teleconverters (400mm and 200mm focal lengths).

In addition to the hardware upgrades in imaging, vivo also announced the "vivo Color Science" technology matrix, covering color perception, tone mapping, and personalized color adjustment, and highlighted its selling points in the video workflow.

For example, the vivo X300 Ultra supports 4K 120fps 10 - bit Log video recording across all focal lengths. Its Log format is claimed to be compatible with the ACES professional color workflow, facilitating post - production collaboration with professional film and television equipment materials.

Moreover, the vivo X300 Ultra has added a professional video recording mode Pro, custom 3D LUT monitoring, and burning functions, aiming to attract video creators with higher requirements for the shooting process.

In terms of core performance, the vivo X300 Ultra is equipped with the Qualcomm Snapdragon 8 Gen 5 Extreme mobile platform, a 6600mAh battery, and supports 100W wired and 40W wireless fast charging.

vivo X300 Ultra

Differently, the vivo X300s adopts a more balanced configuration concept.

It is reported that the core of the imaging system of the vivo X300s is a 200 - megapixel main camera (Samsung HPB sensor) and an independent telephoto lens (Sony LYTIA 602 sensor), and it also supports a 200mm external teleconverter. This model features an AI - powered creative camera, various film color simulation styles, and a "Blueprint Color Palette" personalized color tool.

In terms of performance, the vivo X300s is equipped with the MediaTek Dimensity 9500 mobile platform and a vivo self - developed V3+ imaging chip.

Game experience is another major selling point of the vivo X300s. It is reported that the vivo X300s is equipped with a 6.78 - inch 144Hz high - refresh straight screen, the same Monster Super Core Engine as iQOO, a 7100mAh battery, and an enhanced heat dissipation system, aiming to meet the usage experience of heavy - game users.

vivo X300s

From vivo's product update this time, it can be seen that the imaging competition in the current high - end smartphone market has shifted from the simple comparison of sensor specifications and pixels in the past to the stage of building systematic professional capabilities.

The strategy of the vivo X300 Ultra shows that mobile phone manufacturers are trying to extend from "taking good photos" to "providing professional creative workflows". By emphasizing the Log format, external lenses, professional monitoring, and post - production compatibility, vivo hopes to blur the creative boundary between professional cameras and mobile phones to attract professional user groups such as photographers and short - video creators.

The positioning of the vivo X300s reflects another demand in the market. While ensuring excellent imaging capabilities, it does not sacrifice performance, gaming, and daily comprehensive experience. This also sends a signal that in the high - end mobile phone market, manufacturers are covering different preferences from imaging geeks to all - round flagships through more refined product line segmentation.

In terms of price, the starting price of the vivo X300 Ultra is 6,999 RMB (12GB + 256GB), and the top - end 16GB + 1TB photographer's set (including satellite communication) is priced at 11,999 RMB.

The starting price of the vivo X300s is 4,999 RMB (12GB + 256GB), and the top - end 16GB + 1TB version is priced at 6,999 RMB.