Ten vehicles are launched simultaneously. "Chinese-made vehicles" initiate a saturation attack. Yu Chengdong is absent.
It takes real guts for Huawei to launch 10 new car models all at once.
Yesterday, HarmonyOS Smart Mobility held its largest - ever auto press conference. Four brands, Wenjie, Zhijie, Xiangjie, and Shangjie, introduced a total of 10 new car models.
Among them are Shangjie's Z7 and Z7T and Wenjie M6, three brand - new models. Also, Wenjie M7 and M8, Zhijie R7 and S7, Xiangjie S9 and S9T have all received varying degrees of annual facelifts. In the final surprise segment, Zhijie's flagship MPV, Zhijie V9, made its debut.
What's really amazing isn't the number of models but the fact that all the models are equipped with Huawei's newly released 896 - line lidar. Even the Shangjie Z7, with a pre - sale price of only 229,800 yuan, comes standard with it across the whole series.
It seems that this time, HarmonyOS Smart Mobility is determined to achieve technological equality.
It's worth mentioning that at this large - scale press conference, Yu Chengdong, who usually hosts the HarmonyOS Smart Mobility segment, was absent. Instead, He Gang, CEO of Huawei Terminal BG, introduced the new car models for the first time.
As for why Yu Chengdong was absent, He Gang revealed that Yu had arrived in Changsha but couldn't make it to the press conference due to physical discomfort.
01 Huawei's Saturation Attack
Although Yu Chengdong's absence was unexpected, HarmonyOS Smart Mobility launched a strong offensive. With 3 new models, 6 facelifted models, and 1 debut model, it's the largest - scale product launch in history.
Naturally, the most - watched are the three new models: Shangjie Z7, Z7T, and Wenjie M6. Among them, Z7 and Z7T are positioned as a coupe and a shooting brake respectively. The Z7T is even the first shooting - brake model of HarmonyOS Smart Mobility.
However, they are only available for pre - sale, and there isn't much detailed information about the Shangjie Z7/Z7T. The pre - sale price of the Shangjie Z7 is 229,800 yuan, and the shooting - brake version Z7T costs an additional 10,000 yuan, with a pre - sale price of 239,800 yuan.
Both new models are equipped with Huawei's Tuling platform across the whole series, supporting functions such as intelligent body coordinated control and DATS dynamic adaptive torque control, as well as Huawei's Jujing 800V high - voltage battery platform. The pure - electric version has a maximum CLTC range of up to 905 km and a 0 - 100 km/h acceleration time of 3.44 seconds.
Different from the controversial auxiliary - driving configuration strategy of the first model H5, in terms of intelligence, they are all standard with Huawei's signature technologies, such as Huawei's 896 - line dual - optical - path image - level lidar, and are also standard with Huawei's Qiankun Intelligent Driving ADS 4.1 and HarmonyOS ALPS Health Cockpit 2.0.
It also means that this world - class 896 - line lidar has entered the price range of just over 200,000 yuan.
The Wenjie M6 is another new model at this press conference and also the model with the highest potential to become a best - seller. However, only the pre - sale prices have been announced. The pre - sale price of the extended - range version starts at 269,800 yuan, and that of the pure - electric version starts at 289,800 yuan.
As its name suggests, it is positioned between the Wenjie M5 and M7. However, the overall product style seems to emphasize sportiness more. Official data shows that its drag coefficient is 0.239, claiming to be the "lowest among SUVs with a regular body design".
In terms of main configurations, it's not much different from the previous two models. It comes standard with Huawei's Tuling chassis, 896 - line dual - optical - path image - level lidar, and HarmonyOS cockpit, which are Huawei's core three - piece set.
In terms of interior, the vehicle adopts a new design style and is equipped with new ergonomic sports seats. The co - driver's seat uses the same design concept as the Shangjie Z7 and is equipped with an inspiration window. However, in front of the co - driver's seat of the Wenjie M6, there is an explosion - proof glass that can be used as an album, a rhythmic fragrance diffuser, or for magnetically attaching figurines.
Regarding the cockpit performance and loading space, the official revealed that the Wenjie M6 has a lateral cabin space of 1.915 meters and is also equipped with a front trunk with a capacity of up to 202L, supporting electric opening and closing and multiple opening methods.
Additionally, 6 models have received annual facelifts. The facelift amplitude isn't large, mainly including some new color schemes and an overall improvement in the perception system. All of them have been replaced with 896 - line dual - optical - path image - level lidars, but not all are standard.
The facelifted Wenjie M7 Pro+ is equipped with the newly launched "in - cabin laser vision technology", which is based on cameras and millimeter - wave radars. Starting from the end of April, it will be gradually updated to have the urban NCA function. In addition, the Wenjie M7 has added two new color schemes, "Night Purple" and "Lucky Red", and the Wenjie M8 also offers a new paint color scheme.
The two models of Xiangjie have also had some new upgrades and changes. The Xiangjie S9/S9T have added new choices in paint color schemes and new wheel styles. The Zhijie R7 and S7, in addition to being replaced with 896 - line dual - optical - path image - level lidars and having new color schemes, are also supported by the new HarmonyOS ALPS Health Cockpit.
Interestingly, after this series of new car launches, Yu Chengdong, who was absent from the press conference, only reposted the delivery ceremony of the Zhijie R7. Perhaps Mr. Yu's focus isn't on the cars but on the people. At the delivery ceremony, it was Zhao Changjiang, who had just taken up a new position, that personally delivered the cars to the owners.
Finally, there is the Zhijie V9, the only new model whose price information hasn't been revealed.
Since it's just a debut, not much information has been given. The car is nearly 5.4 meters long, larger in size than the Denza D9 and the Voyah Dreamer. It is equipped with rear - wheel steering, and the second - row seats are rotatable dual zero - gravity seats. He Gang revealed on - site that the exhibition cars will enter the stores in late April.
It seems that it will still take some time before its official launch.
02 The Voice of Intelligence in the Auto Industry
Launching 10 cars at one press conference is an aggressive product - launch rhythm that is rare in China's auto - manufacturing history.
This aggressiveness is understandable. After all, HarmonyOS Smart Mobility has just achieved its first one - million - unit sales milestone, and Yu Chengdong immediately stated that the next one million units will only take about ten months.
From relying on the best - selling models of the Wenjie brand to the parallel development of the "Five - Jie" brands, Huawei is using a "saturation attack" to solve the problem of the "short shelf - life" in the new - energy vehicle market.
Although HarmonyOS Smart Mobility still has a significant technological advantage, one best - selling model is enough to build brand awareness and drive terminal sales. However, due to the high density, extreme technological involution inevitably leads to a phenomenon - the dilution of Huawei's technological dividends.
It's not hard to see from this "10 - car launch" press conference that although HarmonyOS Smart Mobility can have different brands and positioning, there is a convergence in core product strength. For example, all new cars are equipped with the Tuling chassis, HarmonyOS cockpit, and auxiliary - driving capabilities.
Not long ago, when Huawei just released the 896 - line dual - optical - path image - level lidar, many in the industry speculated whether these cutting - edge technologies would appear in the next - generation models of HarmonyOS Smart Mobility in half a year.
However, in less than a month, it has achieved widespread adoption. This large - scale replacement of Huawei's 896 - line lidar covers products from the 200,000 - yuan level to the one - million - yuan level, which means that this technology will completely replace the original 192 - line lidar and become the mainstream configuration for Chinese - brand new cars this year.
For consumers, it's definitely good news, which means technological equality. For just 200,000 yuan, they can have the hardware configurations that usually come with cars worth hundreds of thousands of yuan. However, as there are more and more "Huawei - related cars", the competition has even spread among "sister brands".
From a macro - data perspective, the "Five - Jie" brands are developing vigorously. According to the information disclosed at the press conference, HarmonyOS Smart Mobility has delivered more than 1.3 million cars in total and has ranked first in the average delivery price of Chinese auto brands for 14 consecutive months.
By delving into the sales composition of HarmonyOS Smart Mobility, we can find that the development of the "Five - Jie" brands is unbalanced.
Looking at the sales data of the past three months, in December, HarmonyOS Smart Mobility delivered 83,241 units across the whole series, setting a new historical high. Among them, just the Wenjie brand alone delivered 57,778 units, accounting for 63% of the total sales, while the remaining four brands accounted for less than 40%.
In January 2026, HarmonyOS Smart Mobility delivered 57,915 units in total. Among them, the Wenjie brand delivered 40,016 units in a single month, accounting for 69.1% of the total delivery volume of HarmonyOS Smart Mobility. That is to say, nearly 7 out of every 10 cars delivered by HarmonyOS Smart Mobility are from Wenjie.
In February, HarmonyOS Smart Mobility delivered 28,212 units in total. The Wenjie brand released a battle report but didn't announce the single - month data for February, only disclosing that the total delivery volume from January to February exceeded 58,000 units. Since the Wenjie brand sold 40,016 units in January, it can be estimated that the Wenjie brand sold about 18,000 units in February, and the other HarmonyOS Smart Mobility brands only contributed about 10,000 units.
As the first brand deeply empowered by Huawei, Wenjie enjoyed the most concentrated technological resources, channel support, and marketing investment, which is the fundamental reason for its rapid rise.
As the "Five - Jie" camp expands, Huawei's core technologies and channel resources are being distributed among multiple brands. Even though Huawei adheres to the principle of "treating everyone equally", the core technologies such as the HarmonyOS cockpit and Qiankun Intelligent Driving, which originally had differential advantages, are gradually becoming popular. The fact is that the differential competitiveness of each brand is being continuously weakened.
In addition, there are far more models equipped with Huawei's full - suite technologies than just the "Five - Jie" brands within HarmonyOS Smart Mobility. When Yu Chengdong publicly stated that his personal energy and resources would no longer be expanded, and people thought that Huawei's empowerment in the auto industry would stop, the "Qiankunjing" series of brands such as GAC's Qijing and Dongfeng's Yijing began to emerge.
Although from the perspective of the cooperation model, the "Jie" series focuses on in - depth empowerment, while the "Jing" series focuses on technological empowerment, weakening the sales end and strengthening the technological end, in the eyes of consumers, these brands are all equipped with Huawei's core technologies such as Qiankun Intelligent Driving.
Besides, there are also many brands with a "high Huawei content" such as Voyah, Mengshi, Avita, and ArcFox.
For Huawei itself, this isn't a bad thing. After all, from a macro perspective, the "Huawei - related cars" as a whole are in a prosperous state. The larger the scale, the greater the influence.
For the cooperating auto companies, when everyone has Huawei's full - suite technologies, it means they are back on the same starting line. How to maintain an advantage in the future is a new challenge.