The bean mosaic store transformed from a self-built house in a county town has become the first entrepreneurial myth in 2026.

Why was a startup project that everyone predicted would fail able to make a comeback against the odds?

Why is a naive business labeled as "mindless following of trends by stay-at-home moms" actually starting to make money?

In a certain county in Liuzhou, Guangxi, a bean mosaic store that was mocked for "might as well be turned into a mahjong parlor" has become a shining startup myth this spring.

How did it step on all the landmines of entrepreneurship but unexpectedly turn out to be a great success? Welcome to today's "Cyber Wealth Creation Stories" program.

01. Everyone Doubts You, but You Prove Them Wrong

One of the bad habits of contemporary netizens when surfing the Internet: watching others lose money.

In this tricky arena, there is a figure that has to be mentioned, and that is Brother Yong.

Brother Yong, an ordinary startup consulting advisor, pays to connect with netizens in the live - streaming room every day to offer advice on their small businesses. He has also witnessed many hilarious ups and downs in the business world.

For office workers, the most commonly encountered businesses like milk tea shops, fried chicken joints, coffee shops, and bakeries are the four bankruptcy - prone choices for middle - aged entrepreneurs according to Brother Yong.

In his live - streaming room, someone challenged Mixue Bingcheng head - on by opening a large number of milk tea shops right next to Mixue Bingcheng stores. When asked why they were so reckless, the answer was: Because their cheap products are of poor quality!

Someone spent one million yuan to rent a six - story building that had been vacant for 10 years (later jokingly referred to by netizens as the "Six - Story Demon Tower") and planned to create a county - level CBD integrating milk tea, mahjong, and internet - famous photo spots. However, it was on the verge of bankruptcy in less than a month.

Someone else spent 300,000 yuan to open a milk tea shop named "Ne Zha Xian Yin" on a food street with Mixue Bingcheng, Guming, Starbucks, and Luckin. It started losing money from the first day of opening and still deluded itself into trying to attract partners to recover the losses.

Since then, "Ne Zha Xian Yin" has become a well - known meme.

When encountering a strange business model again, people will kindly greet: Just talk about it online. In reality, who wouldn't want to try a cup of Ne Zha Xian Yin?

Since Brother Yong's fans are all over the country, some netizens spontaneously conducted on - site investigations and witnessed the downfall of those so - called "county Buffetts" with their own eyes.

Baby cigarettes, a Pop Mart store next to a construction site, a bar in a highway service area... These businesses have all become the "blue oceans" of entrepreneurship in Brother Yong's live - streaming room.

Over time, netizens have formed some unique insights into small - cost entrepreneurship and have developed some judgment on businesses that seem to have no prospects at first glance.

It's not that they're hoping others will go bankrupt. It's just that when they see someone being stubborn, ignoring others' earnest advice and still resolutely embarking on a doomed path, they feel a glimmer of hope in their otherwise useless lives.

After all this buildup, our protagonist today, the Rongshui 304 Bean Mosaic Store, is finally making its appearance.

The Rongshui 304 Bean Mosaic Store is a county - level store that exudes an air of mystery from its name to its location, from its decoration design to its profit model.

Its first appearance on the Internet gave netizens a real shock.

The shabby corridor and the yellowed wooden door made it seem like you had walked into a rural homestead in a county.

After entering the hall, there were a few scattered tables, sofas, and display racks in the empty space. There was no sign of the bustling atmosphere of an upcoming opening.

After passing through the hall, you finally reached the main bean mosaic area as described by the boss. The scene was even more comical.

A few low - lying tables and chairs were placed emptily on the ground, exuding a sense of desolation everywhere.

In the video, the boss herself was proudly looking forward to the future of this county - level internet - famous store:

There would be a large cardboard sign at the door with the store's rules written on it;

This sofa in the hall would become a photo - taking area in the future, capturing those beautiful moments for everyone;

And then there was this small low table.

This was the boss's favorite table and would also be the most popular one in the store because when you sat on it, your elbows could just rest on your knees.

At first, people thought the boss was just joking, but the more seriously she talked, the more uneasy the netizens became.

This rough environment, simple equipment, and lack of design in the decoration made people couldn't help but recall Brother Yong's earnest advice: Are you just playing around? Are you serious?

Someone used AI to generate a picture of the bustling scene in the store as the boss envisioned it. The simple little house was filled with adults and children. Who wouldn't say it was a "bean mosaic den".

Someone also recalled another well - known figure in the county - level entrepreneurship circle: Is there a Ne Zha Xian Yin downstairs? If not, I'm not going.

Not to mention the interior furnishings and decoration, the location is also a big problem.

The Rongshui 304 Bean Mosaic Store is located in a corner of Rongshui County, Liuzhou City, Guangxi Province.

Some netizens personally tested the route and found that they had to get on the highway, cross provincial roads, and bypass many country roads before finally reaching the door of the 304 Bean Mosaic Store.

Spending the weekend arguing with your best friend to reach the fourth floor of a self - built house in an urban village and then having a good time playing with bean mosaics makes you cherish your office job even more when you get back.

Netizens were extremely anxious at home. Some suggested throwing away all the things in the store and replacing them with mahjong tables.