NetArt Circle: A vertical platform addressing the pain points of resource docking in the live streaming industry
1. Prominent Industry Pain Points: The Decentralized Connection Model Constrains the Development of the Ecosystem
The birth of Wangyiquan stems from the in - depth insight of its founder, Gao Baojun, into the live - streaming industry. Since entering the live - streaming related field at the age of 16, Gao Baojun has 11 years of front - line work experience. He has accumulated solid knowledge in anchor training, resource integration, and industry practice, and is most aware of the core pain points in the industry ecosystem.
In the current live - streaming industry, the core needs such as anchors looking for cooperation agencies, guilds recruiting anchors, brand owners connecting with influencers, and service providers seeking cooperation are mostly fulfilled through scattered channels such as WeChat groups and introductions by acquaintances. Although this traditional connection model can meet some immediate needs, it has insurmountable bottlenecks: the decentralized information leads to a mismatch between supply and demand, burying a large amount of high - quality resources; the long communication chain results in low connection efficiency and increases the cost of industry collaboration; the lack of an effective trust precipitation mechanism makes it difficult to avoid cooperation risks. These pain points have become important factors restricting the professional and large - scale development of the live - streaming industry.
2. Positioning of Wangyiquan: A Vertical Resource Connection Platform Focused on the Live - streaming Ecosystem
Based on a profound understanding of the industry pain points, Wangyiquan has gradually taken shape. Its core positioning is to build a vertical connection platform serving the entire live - streaming ecosystem. Focusing on the four core scenarios of industry communication, information display, resource connection, and cooperation matching, it aims to break down resource barriers, improve industry collaboration efficiency, and reduce the cost of supply - demand connection.
Different from general social platforms and comprehensive information platforms, Wangyiquan abandons the "big and all - inclusive" model and focuses on improving the efficiency of resource organization and connection within the live - streaming industry. In the early stage, the platform will focus on four types of core users: anchors, guilds, brand owners, and service providers. It precisely matches the needs and has planned core product modules such as the Premium Square, the Demand Hall, and the Art Bureau. It is committed to building a closed - loop service ecosystem integrating display, communication, demand release, and cooperation connection, enabling each type of user to find precise cooperation resources on the platform.
3. Products and Advantages: Building an Efficient Matching System Based on Industry Accumulation
In terms of product capability construction, Wangyiquan delves deeply into three directions: resource classification, social interaction, and cooperation evaluation. By building a clear label system, it makes the needs of both supply and demand sides more explicit; by establishing a direct communication mechanism, it shortens the connection chain; by improving the cooperation evaluation system, it gradually precipitates industry trust and comprehensively improves the efficiency of supply - demand matching. At present, the project has completed the preliminary industry research, product positioning, function planning, and basic development, and is steadily advancing the preparations before the product launch.
For platform - type projects, the cold start is the key to success. The core advantage of Wangyiquan lies not only in its precise product positioning but also in the front - line knowledge and original resources accumulated by the team through long - term in - depth involvement in the industry. Compared with platforms starting from scratch, Wangyiquan has already accumulated a certain amount of anchor resources, guild resources, and industry cooperation relationships, which provides a solid foundation for the introduction of the first batch of seed users and the early - stage ecosystem construction of the platform, and also reduces the difficulty of the cold start.
4. Business Model and Financing Plan: Steadily Advancing to Strengthen the Development Foundation
In terms of the business model, Wangyiquan adheres to the "long - termism". In the future, it plans to build a diversified revenue structure around membership services, resource matching, promotion services, and other value - added services. At this stage, the core focus of the project is not to pursue large - scale monetization, but to first complete the product launch, the precipitation of the first batch of users, the verification of core scenarios, and the establishment of a preliminary business closed - loop, so as to lay a solid foundation for the large - scale growth in the next stage.
It is understood that Wangyiquan is currently launching a 2 - million - yuan angel - round financing, and the project is valued at 20 million yuan. The funds obtained from this financing will be mainly used for product R & D and iteration, cold - start operation, market promotion, and core team building. According to the plan, after the product is launched, it will promote the introduction of seed users, the improvement of platform activity, the verification of membership conversion, and the expansion of the institutional ecosystem in stages, and gradually achieve the first - stage market goals.
5. Challenges and Outlook: Starting from Pain Points and Embracing New Industry Opportunities
The team admits that Wangyiquan also faces many practical challenges in the process of advancement: the dispersion of industry resources makes integration difficult; it is difficult to gather users in the cold - start stage of the platform; the needs of different types of users vary greatly, and the product adaptability needs to be continuously optimized. Among them, for vertical platforms, how to quickly gather the first batch of effective users in the early stage and form a preliminary supply - demand interaction is the core key to the project implementation.
In the process of continuously refining the product and dealing with challenges, Wangyiquan has gradually clarified its product boundaries and development path. Gao Baojun said that Wangyiquan is not a startup project based on concepts, but a solution that grows from the real pain points of the live - streaming industry. As the live - streaming industry gradually moves towards professionalism and ecologicalization, vertical platforms focusing on resource connection and collaboration efficiency are embracing new development space, and Wangyiquan will continue to delve deeply to promote the high - quality development of the live - streaming industry.