36Kr Exclusive | Focusing on Smart Sports Glasses, "Light Particle Technology" Completes Nearly 100 Million Yuan Pre-B Round of Financing

36Kr learned that the smart sports glasses brand "Light Particle Technology" has completed a nearly 100 million yuan Pre-B round of financing. This round was invested by Hangzhou High - tech Golden Investment. The funds from this round will be mainly used for team building, technology R & D, and the expansion of marketing and sales in the global market.

"Light Particle Technology" was founded in 2017 and focuses on the R & D of AR smart glasses and sports science algorithms. Since 2023, the company has focused on the smart sports glasses track. Through holographic resin optical waveguide technology, it presents sports data in real - time in front of users' eyes, solving the pain point of "invisible data" in sports scenarios.

Currently, Light Particle has gradually expanded from a single early - stage smart swimming goggles product to a matrix of smart sports glasses covering multiple scenarios such as swimming, running, cycling, and outdoor activities. In the niche market of smart swimming goggles, Light Particle holds a leading position in the domestic market and has started to compete with international brands globally.

Deepen the development of smart swimming goggles while exploring broader outdoor scenarios

In the past year, the core product line, the Holoswim series of Light Particle, has completed multiple iterations, extending from data visualization to more comprehensive sports science monitoring.

The new smart swimming goggles product, Holoswim 2 Plus, of Light Particle has added a heart - rate monitoring function on the basis of the original product. To solve the problem that heart - rate signals cannot penetrate water during swimming, the team innovatively developed a detachable multi - functional heart - rate monitor, HandPlus B2. It can be clipped to the swimming cap through a small accessory and transmit data to the goggles at a close distance, enabling real - time heart - rate monitoring and feedback during swimming.

"The accuracy of this heart - rate monitor is close to that of a medical - grade chest strap," Zhang Zhuopeng introduced. This heart - rate monitor can be used not only during swimming but also in scenarios such as running, cycling, and cross - country, which is equivalent to a multi - functional accessory.

At the recent AWE exhibition, Light Particle launched the Holoswim 3 series. This product is mainly targeted at medium - to high - speed swimming and outdoor open - water scenarios. On the basis of the ultra - thin and highly transparent holographic resin optical waveguide, it optimizes the streamlined appearance, effectively reducing water resistance and withstanding the impact of starting jumps. It also adds GPS and compass functions to help users swim in a straight line between two points in open water, solving the pain points of difficult direction identification and route control in outdoor swimming.

"We joked that the '3' in Holoswim 3 represents the 'three' in triathlon," Zhang Zhuopeng said. It can be compatible with outdoor swimming sports including triathlon, covering everything from daily workouts to competitive improvement.

Even earlier, in October 2025, Light Particle launched the SollaWave music swimming goggles. In addition to the music - listening function, this product can also provide users with swimming data feedback through voice broadcast and support offline playback of music and podcasts, meeting the needs of "companion - style" swimming. It is reported that SollaWave became the best - selling product in the same category on Tmall last winter.

The overseas proportion has rapidly risen to nearly half, and the channels are shifting from Decathlon to professional eyewear stores

In terms of channels, Light Particle has entered outdoor equipment stores such as Decathlon and recently entered professional eyewear stores such as Wuliangcai and Gozem. "Whether it's outdoor sports chain stores, eyewear stores, or large - scale supermarkets like BestBuy and Target overseas, we will enter them all," Zhang Zhuopeng said. The company is gradually covering the terminal retail channels where smart swimming goggles can be sold globally.

Currently, the overseas market is the focus of Light Particle's expansion. According to Zhang Zhuopeng, the proportion of overseas sales in Light Particle's overall sales has rapidly risen to nearly half and is expected to reach about 70% in the future. In the niche market of smart swimming goggles, there are currently no other domestic players competing directly with Light Particle. Regarding the overseas market pattern, Zhang Zhuopeng said that in terms of product richness, performance indicators, cost - price, and algorithm accuracy, Light Particle has begun to outperform overseas competitors.

For the content narrative for going global, Light Particle is building a dedicated overseas content team and will also cooperate with overseas channel partners to package the product narrative locally according to the user preferences of different markets. Some overseas agents will even redesign the product packaging with Light Particle according to local user preferences.

In 2026, Light Particle has set a goal for global sales expansion. Zhang Zhuopeng summarized this year's strategic matters into three points: First, launch a more graded product matrix in the swimming track, moving from a single SKU to a layout of multiple models and price segments; Second, expand the product categories from swimming to more outdoor sports. Outdoor smart glasses products suitable for scenarios such as running, mountain climbing, cross - country, and hiking will be launched in the second half of this year; Third, further improve the vertical model of sports science, and achieve more accurate sports data analysis and more personalized training guidance through edge - side AI.

"In sports scenarios, general large models cannot obtain the body's own data. We obtain body data through the hardware entry point. We hope to make the AI model more efficient and streamlined on the edge side and then connect to the cloud - based large model to achieve a smoother interaction," Zhang Zhuopeng gave an example. The edge - side model can make the swimming training plan more diverse and personalized. At the same time, as the model accuracy improves, the detection of swimming strokes and rest will also be more accurate, and it will cover more scenarios from swimming to land - based sports in the future.

"We are carrying out these three things simultaneously," Zhang Zhuopeng said. From smart swimming goggles to a wider range of outdoor sports scenarios, Light Particle is gradually building a larger territory for its smart sports glasses along the established path.