AWE's debut shows its ace: DeRUCCI. Why can it make a group of tech giants "lie flat" collectively?
Smart home technology has been developing for over a decade, and various smart devices have long entered millions of households. However, a persistent problem remains unsolved: the "intelligence" of individual devices often stays at a superficial level, and they are isolated from each other, making it difficult to form a truly "smart home" that understands people's lives and actively serves their real needs.
For example, voice assistants used for communication can respond promptly, but they can also become a nuisance at times. Cameras for security cannot sense the real state of the human body under the covers. Even mobile phones that can control the whole - house smart system are not in constant close - range control by users.
"Global collaboration", "active service", and "invisible presence" are still important issues that are difficult to solve in the smart home field.
Now, as the annual trend - setter for hardware smart home products, AWE2026 is applying AI - integrated technology to the in - depth adaptation of hardware intelligence and home scenarios, aiming to solve the pain point of "smart but not truly intelligent".
Therefore, at this exhibition fully covered with new technological elements, an imagined future home ecosystem is gradually unfolding: housekeeper robots that can organize scattered items, intelligent dolls that understand emotions, smart beds that can actively manage health, and so on.
Among them, the sleep track is undoubtedly the focus of this future smart home ecosystem exhibition, and DeRUCCI is the most eye - catching. It is the only enterprise in the home furnishing industry to participate in AWE2026 with a "dual - booth" format. It also joined hands with Huawei HarmonyOS to launch the new product "HarmonyOS - selected DeRUCCI Smart Bed Pro H - DESIGN", bringing the smart sleep experience into the spotlight of the technology circle. Celebrities from various fields such as Yu Chengdong and Nigmatijin came to experience the new possibilities of smart sleep.
DeRUCCI has completed a paradigm shift from a traditional home furnishing manufacturer to a full - scenario sleep health technology enterprise.
AWE2026 Exhibition - DeRUCCI Booth
The Only One with Dual Booths at AWE, DeRUCCI Leads in the Home Furnishing Field
On March 12, the 2026 China International Consumer Electronics Show (AWE2026) grandly opened in Shanghai. As the highest - level home appliance and consumer electronics exhibition in China, this year's AWE attracted 1200 enterprises from around the world. There are traditional leading enterprises such as Haier and Huawei, as well as many new stars in the technology circle such as Dreame, Unitree Technology, and Insta360.
At this AWE exhibition, the sleep and health field was refreshing. DeRUCCI, representing the benchmark of domestic healthy sleep, made its debut at AWE and participated in the exhibition with a dual - booth format, becoming unique in the home furnishing industry.
Although it has two booths, DeRUCCI has different focuses in scene creation. According to Chen Wenze, CTO of DeRUCCI, the brand's own exhibition area focuses on DeRUCCI's own products, mainly highlighting its core sleep products, including the HarmonyOS series and T - series flagship models. In the Huawei HarmonyOS exhibition area, DeRUCCI uses new sleep products as an entry point to interact with smart products such as lighting and bathroom products in the Huawei HarmonyOS ecosystem, presenting a full - scenario smart home life.
The biggest highlight of DeRUCCI's two exhibition areas is undoubtedly its new masterpiece - HarmonyOS - selected DeRUCCI Smart Bed Pro H - DESIGN, which is also the official global debut of this product. As an iterative product of the HarmonyOS - selected DeRUCCI Smart Bed Pro, this product has achieved a qualitative leap in terms of intelligent experience and materials. Thanks to its charm, the DeRUCCI exhibition area instantly became a popular "internet - celebrity check - in point" at AWE2026.
In the crowded DeRUCCI exhibition area, many visitors rushed to "lie on the bed" for check - in. Huawei executives Yu Chengdong and Yang Haisong, as well as CCTV host Nigmatijin and other celebrities in the technology and media fields visited the site to experience the new "lying - flat" experience brought by smart sleep.
CCTV host Nigmatijin experiences DeRUCCI smart bed on site
On one hand, DeRUCCI is a leader in the smart sleep field, and on the other hand, Huawei HarmonyOS is a giant in the technology circle. Although they seem unrelated at first glance, they have successfully "joined hands". Behind this cross - border "marriage" lies their common pursuit of "technology empowering sleep". In June last year, DeRUCCI became the only in - depth partner of Huawei HarmonyOS in the smart sleep field, thus opening a new chapter in the full - scenario smart sleep ecosystem.
The results have since been implemented. In September of the same year, the two parties jointly launched their first masterpiece - HarmonyOS - selected DeRUCCI Smart Bed Pro. It not only features the industry - leading "left - right six - zone independent intelligent control" technology but also becomes the first smart bed product to access the "NearLink" technology, enabling DeRUCCI to achieve in - depth interconnection with the Huawei ecosystem at the technical level.
Beyond the products, the sales channels have also become the focus of their interconnection. From Huawei's online mall to offline smart life experience stores, DeRUCCI's smart beds firmly occupy the center of the sleep space, and a complete link from "customer acquisition" to "scene experience" has been established.
DeRUCCI smart bed products in the Huawei HarmonyOS exhibition area
The new product "HarmonyOS - selected DeRUCCI Smart Bed Pro H - DESIGN" presented at this AWE is another milestone in the in - depth cooperation between DeRUCCI and the Huawei HarmonyOS ecosystem. Chen Wenze, CTO of DeRUCCI, revealed that "Huawei HarmonyOS is our high - quality partner. During the cooperation process, we empower and help each other. On this basis, we further optimize the original products and improve the user experience to provide better choices for consumers."
It is foreseeable that the smart bed jointly developed by DeRUCCI and Huawei HarmonyOS may transform from a single bedding item into a smart terminal for the bedroom and even the whole house. In the smart bedroom scenario, it can connect intelligent devices such as lights, air conditioners, and curtains and switch modes at will. It can even become the "start button" for all - house smart systems, achieving seamless collaboration with temperature and humidity, fresh air, and even audio - visual systems.
This not only provides a technological solution to the sleep problems that have troubled the Chinese people for many years but also opens the door to the future new ecosystem of smart home life: a smart bed can connect countless possibilities of all - house smart systems.
DeRUCCI has thus transformed into a full - scenario smart sleep health platform. The stage of AWE is DeRUCCI's declaration to the world. "DeRUCCI has made great progress in the smart sleep experience in recent years. Through this large - scale technology exhibition, AWE, we want to show the latest achievements of DeRUCCI's sleep products to the public across the country and even the world. At the same time, we also hope to convey to the industry our determination to transform into a technology - and intelligence - driven enterprise," said Chen Wenze, CTO of DeRUCCI.
How Can a Smart Bed Become the 'Intelligent Center' of Human Health?
DeRUCCI, which has been exploring smart sleep for many years, as shown at this AWE exhibition, has won full praise from a large number of users with its continuously iterative products. In the professional field, this exploration has also won authoritative recognition.
On the opening day of AWE, the AWE2026 Aipulan Award was grandly announced. The HarmonyOS - selected DeRUCCI Smart Bed Pro H - DESIGN won the AWE Aipulan Innovation Award, receiving recognition from this award known as the "Oscar in the global smart life field". For DeRUCCI, this is even more motivation.
HarmonyOS - selected DeRUCCI Smart Bed Pro H - DESIGN wins the AWE Aipulan Innovation Award
Behind this honor is the dual support of DeRUCCI's top - notch technology and ultimate experience.
Take the HarmonyOS - selected DeRUCCI Smart Bed Pro H - DESIGN as an example. It deeply responds to the personalized sleep needs of the Chinese people. Based on DeRUCCI's more than 20 - year experience in private customization, the bed body adopts a left - right partition design. Users can freely adjust the softness and hardness between levels 5 - 7.5 according to their preferences. At the same time, it can intelligently recognize posture changes and actively adjust the softness and hardness of the shoulder, waist, and leg areas, providing a comfortable experience of intelligent follow - up. There is also a newly created "flexible wake - up" function. Through a gradual rhythm, users can naturally transition from deep sleep to wakefulness, avoiding the disturbance of alarms and being more beneficial to mental health.
These "considerate" features mainly come from DeRUCCI's hardcore technology: self - developed core sensors certified as Class II medical devices in China, hundreds of "flexible adjustment columns" and other technologies, which make it possible to create a bed that understands sleep and health better.
It is worth mentioning that DeRUCCI's new product accesses Huawei HarmonyOS's unique NearLink technology, achieving ultra - high - speed network configuration, strong anti - interference ability, and with advantages such as ultra - low latency and easy operation, making the use of the smart bed simpler and faster.
What truly demonstrates its strength is far more than that. This time, DeRUCCI has achieved a comprehensive improvement in terms of material technology and intelligent experience. For example, the application of the three - row cross - pull point technology, high - moisture - absorption fibers, and high - end knitting and shuttle - like technology not only gives the mattress a top - luxury texture and comfort but also makes it breathable. The functions of adjusting with body turning and intelligent micro - support for the waist make sleep more considerate.
DeRUCCI's confidence in going deeper into the smart sleep field comes from its persistence in technological innovation. According to statistics, in the first three quarters of 2025, DeRUCCI's R & D expenses increased by 6.26% year - on - year. As of now, DeRUCCI's professional R & D team has more than 300 people and has accumulated more than 1800 patents and copyrights. Its self - developed AI Tidal Algorithm, which has been iterated to version 3.0, is particularly eye - catching. It enables the bed to "adapt to different people" and learn to actively serve "people". From then on, sleep has a smart soul.
Technological innovation naturally requires an open vision. DeRUCCI understands this well. In China, it cooperates with universities and medical institutions such as China Medical University and Huazhong University of Science and Technology, integrating cutting - edge academic research and clinical practice into the product genes. Globally, DeRUCCI continuously conducts joint research with top scientific research forces such as MIT, jointly tackling technologies such as FiberCircuits intelligent fibers, and focusing on functions such as brain slow - wave sleep - aid, emotion adjustment and sleep - aid, and sleep monitoring, continuously strengthening the global sleep technology barrier.
Cross - border Networking: The Value Logic of DeRUCCI's Full - health Ecosystem
Globally, the smart hardware market has witnessed a full - scale explosion.
In the more well - known field of smart cars, the global market size of autonomous driving cars reached $31.2 billion in 2025 and is expected to approach $80 billion in 2034. In the AI glasses track in the wearable field, the global shipments reached 6.81 million units in 2025, a year - on - year increase of 156%.
The next hot spot in this wave of intelligentization may come from the sleep track. According to reports, it is expected that by 2032, the global market size of healthy sleep products will increase to $118.35 billion. In China, the domestic sleep economy market may reach 658.68 billion yuan in 2027.
The core entry point of the sleep market is the smart bed. According to statistics, it is expected that by 2034, the global smart bed market will reach $7.27 billion, with a compound annual growth rate of 8.22%. This year, the market size of China's smart electric beds is expected to increase by 20% year - on - year.
In this golden track, DeRUCCI is undoubtedly a leader. With its products and reputation, DeRUCCI has ranked first in the national high - end mattress sales for six consecutive years, firmly occupying the leading position. In the first half of 2025, the revenue of its core mattress category was 1.256 billion yuan, a year - on - year increase of 1.25%, and the gross profit margin was as high as 63.55%. In the general trend of the industry under pressure, DeRUCCI's this category still maintained a reverse - growth trend, which is sufficient to verify its unshakable position in the industry.
DeRUCCI smart bed product display
The "leader" DeRUCCI has never stopped moving forward. In January this year, DeRUCCI launched a dual - core driving strategy of "AI smart sleep technology" and "Six - Root sleep culture". Holding technology in one hand and culture in the other, DeRUCCI continuously explores the infinite possibilities of "good sleep".
Regarding the "Six - Root sleep culture" strategy, Chen Wenze explained that DeRUCCI is actually moving towards an ecological direction. That is, one person can go fast, but a group of people can go further. "We hope to focus on the six roots - eyes, ears, nose, tongue, body, and mind, gradually build a small sleep ecosystem, and ultimately provide better sleep experiences for consumers and users."
"AI sleep technology" is easy to understand. It mainly focuses on in - depth R & D of technological elements such as sensors, software, hardware, algorithms, and data. As a provider of smart healthy sleep solutions, DeRUCCI conducts in - depth research on technology to expand its product categories. "In the future, we hope to launch other products similar to the HarmonyOS smart bed series, such as pillows and small sleep - aid items, all of which will incorporate technological elements. Regarding the technical fields mentioned just now, DeRUCCI is not only making plans but also implementing them down - to - earth," said Chen Wenze, CTO of DeRUCCI.
The first important move under the dual - core strategy transformation is the official announcement of DeRUCCI's global brand spokesperson. On February 4, DeRUCCI officially announced that Jackson Yee would serve as its global