BSH Home Appliances Debuts at AWE 2026: Answers with Perceptible Intelligence for Consumers' Well-being
(March 12, 2026, Shanghai) On March 12, the 2026 China Appliance & Electronics Expo (AWE 2026) officially kicked off at the Shanghai New International Expo Centre and the exhibition area of the Oriental Hub International Business Cooperation Zone. The theme of this year's exhibition is "AI Technology · Enjoy the Future", focusing on the innovative application and scenario implementation of artificial intelligence technology in the home appliance field.
While the industry focuses on new technologies, BSH Home Appliances pays more attention to the families served by technology. The 2026 Government Work Report proposed to "continuously fulfill the people's aspiration for a better life", emphasizing creating a high - quality life through high - quality development. The construction of "good houses" is promoting the implementation of green building and intelligent construction technologies, comprehensively improving the living quality. From "good houses" to "good lives", the connotation of living quality extends from the building itself to the lifestyle - the background of a better life is the tangible sense of happiness of thousands of families.
As one of the global home appliance leaders participating in AWE for many consecutive years, BSH Home Appliances once again presented Bosch Home Appliances and Siemens Home Appliances together at Hall N4. The exhibition stand is designed around the real family movement line, systematically presenting how intelligent technology integrates into daily life scenarios from food storage, cooking to cleaning and clothing care.
In the view of BSH Home Appliances, the value of intelligence lies not in showing off skills but in returning to daily life. This concept stems from the group's continuous insight into Chinese families over the past three decades. During the exhibition, Dr. Michael Schiele, Chairman of the Board of Management and CEO of BSH Home Appliances Group, will attend the 2026 AWE High - level Forum "AI Life in the Future Home" and deliver a keynote speech titled "Integrate Intelligence into the Home". He will combine BSH Home Appliances' innovative practices to explain that only by deeply understanding and meeting consumers' in - depth needs can AI truly blend in invisibly and create the beauty of life.
Siemens Home Appliances: Let Intelligence Hide in Plain Sight and Let Life Return to Ease
Entering the Siemens Home Appliances exhibition area, the first thing that catches the eye is the central brand display area, surrounded by special exhibition areas for four categories: refrigerators, kitchen appliances, dishwashers, and washing and drying machines. The exhibition stand adopts an open - layout of 1,100 square meters, and the 44 - meter long frontage breaks the sense of boundary of traditional exhibition stands.
The Siemens Home Appliances exhibition stand under BSH Home Appliances during AWE 2026
In the special exhibition area for kitchen appliances, Siemens Home Appliances demonstrated its in - depth understanding of the Chinese kitchen. The newly launched "Steam Delight" drawer steam oven attracted a lot of attention. With a thickness of only 14.1 cm, it can completely replace a standard cabinet drawer. It is equipped with PID2.0 precise temperature control technology, achieving precise temperature control within ±1°C and automatically adjusting the steam volume and temperature according to the characteristics of the ingredients, ensuring the perfect cooking time for steamed dishes and locking in the flavor and nutrition of the ingredients to the greatest extent. The X9 lifting double - suction range hood adopts a lifting double - suction structure. Its core feature is that the lower air inlet can be intelligently adjusted, actively sinking to the golden smoke - capturing area closer to the cookware, thus achieving a smoke - collecting rate of up to 99.6%. It also supports full - scenario intelligent control such as range - hood and stove linkage, gesture control, and Wi - Fi remote control. From precise temperature control to intelligent linkage, Siemens Home Appliances makes the cooking process more relaxed and comfortable.
The "Steam Delight" drawer steam oven of Siemens Home Appliances under BSH Home Appliances during AWE 2026
Entering the special exhibition area for refrigerators, Siemens Home Appliances, with its profound R & D experience in embedded products, achieved millimeter - level seamless fit with the "Star - Track Embedded" technology. The fully - embedded refrigerator of the Hidden Master Edition uses the variable - track hinge technology of the Star - Track Embedded system, with only a 4 - millimeter gap between the two sides and the cabinet, making the refrigerator truly "hide" in the cabinet. The built - in intelligent oxygen - based freshness - locking system can monitor the odor inside the refrigerator in real - time and actively release super oxygen to complete sterilization and odor removal, ensuring the long - term freshness of the ingredients.
Moving to the special exhibition areas for dishwashers and washing and drying machines, the warmth of technology is also palpable. The Smart Cleaning Magic dishwasher is equipped with the zone - based intelligent cleaning technology, which can automatically adjust the water flow intensity according to the degree of soiling of the tableware. The CrystalDry® drying and storage technology can keep the interior dry for up to 240 hours. The iQ700 washing and drying set automatically identifies the fabric and soiling degree of the clothes through multiple sensors and matches the appropriate washing and care program, making clothing care more worry - free.
This year, the "Aurora" series of Siemens Home Appliances attracted a lot of attention. This series covers core categories such as refrigerators, washing and drying sets, range hoods, steam - baking products, dishwashers, and built - in beverage machines. With a simple product design as the design language running through spaces such as the kitchen and living room, and integrating intelligent interconnection technology and exquisite embedding technology, it allows home appliances to naturally blend with the home environment. This is exactly Siemens Home Appliances' understanding of "invisible intelligence": technology is not an obtrusive presence but a background of life that appears when needed and retreats when not needed.
From the kitchen to the living room, from cooking to cleaning, Siemens Home Appliances achieves an "extraordinary and enjoyable" life experience with the exquisite craftsmanship of "intelligent manufacturing of the extraordinary". When technology "hides" here, the ease of life becomes "visible". During AWE, the Siemens exhibition stand will also hold interactive activities such as energetic DJ shows, designer salons, and chef cooking shows at regular intervals, allowing visitors to feel the convenience and surprises brought by intelligent technology to life in a relaxed atmosphere.
Bosch Home Appliances: Protect Every Quality Daily Life with Reliable Intelligence
In the view of Bosch Home Appliances, true quality lies in consistency in daily companionship. At this year's AWE, Bosch Home Appliances comprehensively demonstrated the brand's concept upgrade from "healthy life" to "quality life", resolving household chores with reliable quality and making every use smooth and worry - free. Entering the Bosch Home Appliances exhibition stand, the 744 - square - meter villa - style space unfolds gradually around three major life scenarios: morning, mealtime, and nightfall, with the core concept of "eternal quality for daily use". From a cup of warm water in the morning, to careful cooking at noon, to a peaceful end at night, the exhibition stand integrates a quality life into the daily movement line. There is an all - day high - end beverage experience area on - site, and there are three "face - to - face with the chef" cooking interactions every day, making the quality life observable and perceptible.
The Bosch triple - shield cross - door refrigerator under BSH Home Appliances during AWE 2026
In the early morning, the Bosch exhibition stand starts a new day in the dawn. As the starting point of a quality life, the Bosch triple - shield cross - door refrigerator becomes the focus of the exhibition stand. With its excellent product strength, it has won four authoritative titles, namely the "Green China Campaign", "Smart China Campaign", "Human Habitat China Campaign", and "Design China Campaign" awarded by the China Interior Decoration Association. Its overall size precisely matches mainstream cabinets, offering multiple solutions such as zero - sense flush embedding and customized full - embedding. It combines vacuum freshness - keeping and zero - degree freshness - keeping technologies, and is equipped with an active oxygen purification Pro module and a platinum air purification module to keep the ingredients fresh for a long time. The three anti - condensation technologies work together to ensure long - term moisture resistance and eliminate the hidden danger of cabinet mildew at the source.
The Bosch triple - shield cross - door refrigerator under BSH Home Appliances during AWE 2026
Behind this product is the systematic innovation ability of BSH Home Appliances as a leader in embedded home appliances. BSH China has jointly released the "Technical Specification for the Interior Decoration Integration of Home - integrated Embedded Refrigerators" with the China Interior Decoration Association and will jointly formulate the group standard "Cabinet - integrated Flush - embedded Refrigerators" with the China National Institute of Household Appliance Research, defining the industry standards for embedded refrigerators at a professional level and further consolidating the brand's leading position in the field of embedded home appliances.
At mealtime, the precise cooking area presents Bosch Home Appliances' understanding of Chinese cooking. The 6 - series "Steam Ruyi" drawer steam oven with a 14.1 - cm ultra - thin body can completely replace a standard cabinet drawer. It is equipped with the Ruyi rapid steam system, heating up to 95°C within 100 seconds and effectively shortening the steaming time. The Cookit intelligent cooking inspiration pot supports heating up to 200°C, restoring the wok - qi of Chinese stir - frying. The dual - sensor temperature control technology keeps the temperature fluctuation within ±1°C, and it has more than 2,000 built - in intelligent recipes, guiding the whole process from preparing ingredients to serving the dishes.
After nightfall, the high - efficiency cleaning area protects the peace of the home with Bosch technology. The "Master" washing and drying set focuses on high - efficiency cleaning. The washing machine is equipped with the "Deep Cleaning Pro" technology and, in cooperation with the professional laundry detergent developed with Ariel, can remove more than 40 types of daily stains. The active oxygen technology can remove 99.99% of viruses without water washing, and the clothes can be worn after 45 minutes of refreshing. The Z10 Pro zeolite dishwasher has obtained the dual certifications of "maternal and infant - grade home appliance" and "five - star disinfection", with a sterilization rate of 99.9999%, and its 20 - set large capacity can wash 144 pieces of tableware at one time.
From morning to night, from food storage to cleaning, Bosch Home Appliances protects every ordinary day with reliable intelligence, making every use stable and reassuring, and every result predictable and trustworthy.
Silent Service: The Last Mile from the Exhibition Stand to the Home
From the immersive experience at the exhibition stand to the long - term companionship in the user's home, the starting point of BSH Home Appliances' technology is always the specific problems in the real - life use of Chinese families. Truly professional service starts before purchase, runs through the whole installation process, and continues after use.
At this year's AWE, BSH Home Appliances set up a brand service wall at the exhibition stand for the first time, centrally displaying its professional experience as a leader in embedded home appliance services, which is also a concentrated presentation of its full - value - chain service system. From pre - sales consultation, on - site survey, space planning, to professional installation, cabinet renovation, and after - sales maintenance, BSH Home Appliances transforms its profound service experience in the field of embedded home appliances into a complete and implementable service process. For example, for users of old kitchen renovations, engineers can provide customized cabinet renovation plans to allow new home appliances such as dishwashers, steam ovens, and built - in beverage machines to be installed smoothly. For users of new - house decoration, the pre - sales design service can intervene at the water and electricity stage to achieve precise planning of "no water and electricity work until the home appliances are determined".
The brand service wall of Siemens Home Appliances under BSH Home Appliances during AWE 2026
Currently, BSH Home Appliances has built 2 customer contact centers, 39 regional service branches, and nearly 1,200 brand - authorized service outlets across the country, covering 333 prefecture - level and above administrative regions and nearly 2,800 districts and counties, and has established a self - owned customer service team of about 1,600 people. Among them, more than 1,200 self - owned excellent engineers lead the professional technical service. All employees need to undergo more than 600 hours of pre - job training and hold more than 40 professional qualification certifications, providing consumers with a full - process professional guarantee from pre - sales consultation to after - sales maintenance. For the installation needs of embedded home appliances, BSH Home Appliances has also launched a 2 - hour express kitchen renovation service to ensure the efficient implementation of the service.
As the vane of the global home appliance industry, AWE is not only a window for displaying innovative achievements but also a place for inspiring future home life. During the four - day exhibition, BSH Home Appliances, with the differentiated interpretation of its two brands, has made the concept of "technology returning to the essence of life" move from the exhibition stand to daily life. From product innovation to service guarantee, from German craftsmanship to Chinese wisdom, BSH Home Appliances is answering the question of the happy daily life of thousands of families with perceptible intelligence. Welcome to visit the Bosch Home Appliances and Siemens Home Appliances booths at Hall N4 of the Shanghai New International Expo Centre.