Hisense Launches World Cup Customized Products, with TVs, Air Conditioners, and Washing Machines Featuring AI Functionality Making a Collective Debut | Frontline Report

With less than 100 days until the opening of the 2026 FIFA World Cup jointly hosted by the United States, Canada, and Mexico, as an official sponsor, Hisense launched a full range of AI new products covering household appliances such as TVs, air conditioners, and washing machines in Qingdao on March 5th.

In the TV field, Hisense has made AI a "watching companion". The RGB-Mini LED flagship TV, model UX2026, not only emphasizes the improvement of picture quality but also highlights the "AI watching" experience: it supports in-game AI queries for line - ups and identification of players on the field, and provides a mode for watching three games simultaneously on the same screen. After the game, it can also generate tactical summaries and reviews.

In air conditioners, AI undertakes the task of "real - time adjustment of the sense of comfort". The Hisense Smart Wind E5 series, the first sliding - cover air conditioner in China, features the combination of human - sensing and voice intelligent control. Through human - sensing recognition, it can achieve modes such as the wind following people, the wind avoiding people, gentle wind when people are near, and energy - saving when no one is around. The Smart Wind E5 series supports dual - person dual - wind sense and 180 - degree wide - angle air supply, which can meet the comfort needs of different family members in the scenario of multiple people watching games.

The 650U8 refrigerator launched by Hisense this time includes an AI intelligent control system and can identify more than 800 kinds of ingredients and automatically match the preservation parameters.

For sports - loving fans, Hisense's newly launched four - drum washing machine integrates a shoe - washing machine into the body - it is equivalent to a single device having a 12 - kg large - capacity washing machine, an 8 - kg heat - pump dryer, a 1 - kg baby/pet washing and drying all - in - one machine, a 1 - kg underwear washing and drying all - in - one machine, a 3 - kg shoe - washing machine, and a shoe - care machine. This washing machine also has the function of AI fabric and dirt recognition, which can achieve more than 3000 times of patting and scrubbing during a single shoe - washing process.

The Hisense UX2026 TV highlighting the "AI watching" function. Photo: Authorized by the enterprise

In addition, Hisense has also launched the "Big Mint 2.0 Suite" for young people. On the basis of "bigger, thinner, and more powerful" electrical appliances, it has added whole - house AI intelligent control: when users open the door, the AI air butler can adjust to the appropriate temperature; when they turn on the TV, the AI has already selected the favorite TV programs and appropriate brightness; the AI washing and care butler can automatically recognize and clean clothes with mixed materials.

In the wave of AI, the boundaries of household appliances are being reshaped - from passively executing instructions to actively understanding users, and the definition and experience of products are also quietly evolving.