Douyin Life Services' "Suixintuan" is officially renamed "Douyin Instant Delivery", featuring high-quality dine-in food takeaways | Latest News
36Kr learned that the "Casual Group" business under Douyin's Lifestyle Services has been officially renamed "Douyin Instant Delivery".
It is understood that the "Casual Group" is a business launched by Douyin's Lifestyle Services for high - quality dine - in merchants. It adopts a targeted invitation system and cooperates with merchants that support food delivery services, offering users the dual options of "redeeming vouchers at the store" and "delivery to home" for the same group - buying package.
Data released by Douyin's Lifestyle Services shows that as of early December 2025, more than 3,000 brands have participated in the "Casual Group" business. In the fourth quarter of 2025, the daily average payment GMV of chain merchants in the "Casual Group" business increased by 211% compared with that in the first quarter of the same year.
Public reports show that Douyin's "Casual Group" covered multiple catering sub - categories in 2025, including beverages, Western fast food, bread and desserts, and Chinese full - course meals. Well - known chain brands such as Mixue Bingcheng, Cha Baidao, KFC, Domino's, McDonald's, Wallace, Pizza Hut, Guoquan Food, and Baxters Ice Cream have all participated.
It is understood that Wallace strongly associated the "deliverable" option with the "staying at home during the hot summer" scenario last summer, and the sales volume of its single live - streaming session on Douyin quickly exceeded 10 million yuan. More than 90% of the products in Guoquan Food's group - buying packages on Douyin last summer were included in the "Casual Group" business. In August, the verification amount of the brand's "Casual Group" products reached 100 million yuan, and its products such as crayfish and barbecue also tapped into the more immediate demand for late - night snacks.
Douyin Instant Delivery
36Kr verified the information with Douyin. A relevant person in charge of Douyin's Lifestyle Services responded: "The platform has always been committed to meeting users' diverse consumption needs. The 'Casual Group' business we launched before was to provide users with group - buying and home - delivery services from dine - in merchants." During more than a year of formal operation, Douyin's Lifestyle Services noticed that users' demand for high - quality food delivery is increasing. To further meet consumers' expectations and help merchants increase their profits on top of their existing offline operating costs, the platform upgraded the "Casual Group" business and launched the "Douyin Instant Delivery" service.