Xiying Honored as "Young Leader": How Does This Projector Dark Horse Break Through the High-End Market with Huawei Ecosystem?

In the current situation where the competition in the domestic projection market is becoming increasingly fierce, Xiying has found a differentiated way to break the deadlock.

36Kr learned that the results of the "2025 Guangdong-Hong Kong-Macao Greater Bay Area Strategic Emerging Industry Leading Enterprises and Figures Selection" were announced. Huang Yanlan, the founder of Xiying, won the title of "Youth Leader" and was on the same list as science and technology tycoons such as Wang Chuanfu of BYD and Hou Weigui of ZTE, becoming a benchmark for new-generation technology entrepreneurs.

Behind the honor is a solid market performance. Xiying's flagship new product, the RS 80 Ultra, was launched on November 30, 2025. On the day of its launch, it ranked among the top in the single-product rankings of projectors on mainstream e-commerce platforms such as Douyin, JD.com, and Tmall. The 2,000 limited - edition units were quickly sold out within 24 hours. In January 2026, the sales volume exceeded 5,000 units, and in February, it even exceeded 10,000 units, highlighting its market explosive power.

How did Xiying manage to stand out in the selection full of tycoons and continue to lead in the red - ocean market of high - end 1LCD projectors?

Deeply Bound to the Huawei Ecosystem, Strengthening the Moat of Audio - Visual Experience

It is understood that the Xiying brand was established in 2019. Its headquarters and production base are both located in Shenzhen. It is a technology enterprise focusing on the production and R & D of intelligent projectors.

In the era of stock competition in the domestic projection market, Xiying has identified two breakthrough points: "in - depth localization + ecological co - creation". By deeply integrating with the Huawei ecosystem, it has built unique competitive advantages.

Audio - visual performance is the core indicator of projection equipment. As a new - comer projection enterprise with a relatively short establishment time, it is very important to establish the technical direction: which core components need to be self - developed, and how to quickly catch up with or even surpass competitors in terms of audio - visual performance through ecological cooperation.

36Kr learned that since reaching a cooperation with HiSilicon of Huawei in 2020, Xiying has achieved 100% localization of projector hardware. Subsequently, it integrated into the HarmonyOS ecosystem and successively launched several hot - selling products such as the H9 Max. The RS 80 Ultra is the culmination of this strategy.

The biggest highlight of this flagship product is that it has completely migrated the core technologies of Huawei's 10,000 - yuan smart screens to the projector, constructing an ecological closed - loop of "Huawei chip, Huawei image, Huawei sound, Huawei connection, Huawei cable".

The core "Huawei chip" uses the Hisilicon V660 octa - core 4K chip, which is of the same origin as Huawei's 10,000 - yuan smart screens. It can not only ensure the smooth operation of the system but also natively support domestic standards such as 4K/8K decoding and HDR Vivid. The built - in independent NPU brings powerful AI computing power, providing support for image quality optimization.

In terms of hardware, Xiying is equipped with its self - developed ninth - generation fully enclosed optical engine. It uses a 5 - inch large screen, a lanthanide rare - earth red - circle lens, and an RGB three - color cinema - homologous architecture, increasing the color restoration to 95%. With a real brightness of 1300 CVIA and a dynamic contrast ratio of 10,000:1, combined with the Honghu AI Clear Light Control Algorithm, it solves the pain points of over - exposed bright areas and blurred dark areas in traditional projectors. The 144Hz high refresh rate + MEMC motion compensation makes high - speed images such as ball games and games clear without after - images.

In terms of sound quality, a 24W treble unit is paired with a sub - woofer diaphragm and an 800CC large sound cavity. Coupled with the Honghu Sound Effect 2.0 algorithm, it has won the dual certifications of Honghu Surround Sound 2.0 and Audio Vivid, achieving a cinema - level immersive sound field.

From the actual experience, in a strong - light environment, simple shading can present a clear and delicate 4K picture without complicated operations. When playing action movies at night, details such as the hair of characters and the texture of scenes can be accurately presented, and the color transition is natural, truly meeting the core need of "watching movies at home" and making every technological innovation truly land in the final user experience.

Details Matter: Reconstructing the Value of High - End Projections with Experience

In addition to the core audio - visual capabilities, Xiying also hopes to break the misunderstanding of "hardware stacking" in high - end projections in terms of detail refinement and shift to the core logic of "scenario - based experience".

In terms of device connection, the Xiying RS 80 Ultra is deeply integrated into Huawei's "1 + 8+N" strategy, supporting HarmonyOS Connect and NFC one - touch projection, enabling seamless collaboration between devices such as mobile phones and tablets and greatly reducing the operation threshold.

More significantly for the industry, the Xiying RS 80 Ultra has become the world's first projection product to be equipped with the GPMI interface.

As a multimedia interface standard independently developed in China and launched in 2025, GPMI realizes "one - cable connection", which can simultaneously transmit audio - video, data, and control signals and provide reverse charging. It not only supports 4K lossless direct projection but also can supply power to devices such as laptops and Switch. With micro - second - level delay, it is suitable for high - frequency scenarios such as business and games, reconstructing the connection experience of large - screen devices.

In terms of appearance and operation, the Xiying RS 80 Ultra adopts a fashionable and business - like design. The front flexible screen can display lyrics and time, combining practicality and aesthetics. The integrated mechanical pan - tilt supports one - hand adjustment, suitable for multi - scenario projections on walls and ceilings. Paired with the self - developed S - SPACE 3.0 spatial vision system, it can automatically focus without ads in one second and perform millimeter - level laser correction, making it easy for both the elderly and children to use.

By controlling core technology self - development and integrating the power of the Huawei ecosystem, Xiying has managed to break into the high - end projection market. As Huang Yanlan said, the competition in consumer electronics is ultimately a competition of technological ecosystems. Only by mastering the right to speak in core standards can one open up incremental space.

Projection AI - enabled: Leading the Upgrading and Evolution of Home Audio - Visual Systems

Currently, relying on its technological and ecological advantages, Xiying has ranked first in both sales volume and sales revenue of projectors in the HarmonyOS Connect ecosystem for four consecutive years, becoming a dark horse in the ecosystem.

At the end of 2025, the Xiying brand and Huawei's HarmonyOS full - scenario intelligent marketing platform, Jinghong Dongneng, officially signed a memorandum of cooperation on full - domain marketing in 2026 at Huawei's headquarters in Bantian, Shenzhen. The two parties will carry out in - depth strategic cooperation around "full - scenario traffic integration + data - driven marketing", providing a new practical model for the industry in terms of brand - effectiveness synergy.

Next, while consolidating its existing advantages, Xiying is looking towards the future and has proposed the "Projection AI - enabled" strategy. It plans to promote the comprehensive upgrading of projection devices from two dimensions: interaction and AI capabilities.

At the interaction level, Xiying will introduce directional remote - control technology and link with the two - way control feature of GPMI to solve the pain point of cumbersome operations in traditional projections and improve the efficiency of large - screen interaction. In terms of AI capabilities, future products will be fully integrated with large AI models to achieve deeper natural voice interaction and content understanding, transforming projectors from "small household appliances for fixed scenarios" to "full - scenario companion devices".

In the long run, Xiying's layout is not limited to a single projection product. It aims to build AI projectors into the "visual control center" for home IoT collaboration by leveraging its core advantages in large - screen display and intelligent interaction.

This forward - looking strategy not only opens up new market growth space for Xiying but also promotes the value reconstruction of the entire projection industry, leading the industry to transform from traditional "audio - visual tools" to the "core of home intelligence" and officially kicking off the new era of projection AI intelligence.