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Want to brush your teeth easily and correctly? Philips ushers in a new era of "guided toothbrushing" with the world's first DiamondSmart Guided Toothbrush.

36氪品牌2026-03-02 23:24
Philips launches a smart navigation toothbrush that can remove dental plaque five times more effectively and provides voice guidance for brushing teeth.

Every morning and evening, we may have completed a "task-based toothbrushing" - brushing for a full 2 minutes, but not necessarily reaching every corner. Have you ever thought that due to problems such as uneven pressure and missed areas, even if you brush carefully, the cleaning effect may still be greatly reduced? As the main culprit of oral health, the hidden accumulation of dental plaque not only easily causes problems after frequent delicious food gatherings during the New Year, but also poses a potential threat to long-term overall health. A truly efficient cleaning requires not only daily persistence but also the correct method. Especially during the New Year when the diet is diverse and social activities are frequent, it is not only a guarantee for maintaining present confidence but also a long-term health investment for yourself, your relatives, friends, and loved ones.

On the occasion of the New Year, based on a profound understanding of the pain points of daily oral care, Philips, the No.1 sonic electric toothbrush recommended by dentists globally, has once again upgraded its professional sonic teeth-cleaning technology and officially launched an epoch-making new product - the Diamond Smart Navigation Toothbrush. It not only provides strong cleaning power but also introduces the concept of "smart navigation" into oral care, aiming to end the era of "blind brushing" and enable everyone to easily master professional-level cleaning methods.

Smarter! The brand-new 360° smart voice navigation function, with record-grade bone conduction acoustic technology, provides clear and detailed voice prompts and toothbrushing feedback. You can brush your teeth cleanly even with your eyes closed, easily achieving cleanliness, protection, and beauty in your oral cavity.

More efficient! Philips' 33-year professional sonic teeth-cleaning technology, the trinity technology, efficiently relays and conducts kinetic energy, cleaning about 40% more hard-to-reach areas in 2 minutes.

Cleaner! Compared with manual toothbrushes, it removes dental plaque 5 times more effectively, cleaning the oral cavity from the root.

Starting from January 6th, the Philips Diamond Smart Navigation Toothbrush is exclusively available on Tmall. By purchasing it through the Philips Oral Care Professional Flagship Store on Tmall, you have a chance to get a Golden Horse gift bag + a set of New Year cards featuring Xiao Zhan, adding a double boost to the health blessings and the sense of quality. Starting from January 12th, it will be launched on platforms such as Douyin and JD.com successively. Search for "Philips Navigation Toothbrush" to unlock a new experience of New Year health care for you and your family.

Philips electric toothbrushes are centered around 33 years of professional sonic teeth-cleaning technology. Through the efficient relay and conduction of kinetic energy by the "bristles - brush head - motor" trinity, it drives micro-bubble water flow to clean about 40% more hard-to-reach areas such as tooth gaps. The newly launched Diamond Smart Navigation Toothbrush, on the basis of its professional sonic teeth-cleaning technology, deeply integrates the 360° smart voice navigation system and is equipped with record-grade bone conduction acoustic technology. During navigation, the sound is three-dimensional and clear, and the instructions are clear and easy to understand. It provides comprehensive guidance and error correction at all stages before, during, and after toothbrushing. Combined with the real-time sensitive induction of Soni-sense sensing technology, it can precisely detect and instantly remind of inappropriate toothbrushing behaviors such as toothbrushing pressure, toothbrushing time, toothbrushing speed, as well as overpressure, horizontal brushing, and missed areas without interrupting the toothbrushing process and can provide real-time guidance. Users don't need to study the complex Bass toothbrushing method. By following the voice navigation, they can effectively remove dental plaque 5 times more. Whether it's young people who pursue intelligence and efficiency or the elderly who value simplicity of operation, they can easily master it. Long-term use will help form correct oral cleaning habits.

The Philips Diamond Smart Navigation Toothbrush also has a "2 + 1" dual-effect professional mode. The first 2 minutes are for efficient oral cleaning, and the last 1 minute allows you to choose whitening polishing or gum protection massage according to your needs, flexibly meeting diverse oral care needs. It has a long battery life, allowing you to take care of your teeth on the go and get rid of battery anxiety.

The grand launch of this new product marks the iteration, upgrade, and innovative breakthrough of Philips' professional sonic teeth-cleaning technology. Currently, there are a wide variety of smart toothbrushes on the market. Although some products have voice prompt functions, most of them still stay at the level of single-function stacking. The birth of the Philips Diamond Smart Navigation Toothbrush stems from a deep exploration of the essence of "effective cleaning" - true intelligence should not just be superficial information but should systematically solve the fundamental pain points of "incomplete cleaning and incorrect brushing" and establish long-term oral cleaning habits. The smart navigation toothbrush is Philips' first global product that deeply integrates 33 years of professional sonic teeth-cleaning technology, Soni-sense sensing technology, and a 360° closed-loop navigation system, achieving an upgrade from a single "cleaning tool" to a systematic "long-term dental butler".

In the new year, Philips will continue to use professional health technology to lay a foundation for the oral health of the public. It is not only responsible for every current cleaning but also cares for and protects the long-term health of the public. A smart navigation toothbrush that provides long-term, scientific, and systematic guidance is becoming a more forward-looking health gift choice for the New Year, helping consumers improve their quality of health in the new year.