Official Announcement: At the AWE in 2026, 36Kr created an entire block.

AWE2026 "Entry Guide".

If the "technology that understands life" has a shape, what would it look like?

Is it a smart speaker that understands your emotions better than you do, or an air conditioner that can dehumidify automatically and act cute with cartoon clouds? Is it a vacuum cleaner robot that goes silent on wooden floors and powers up on carpets, or a smart fridge that reminds you, "It's time to eat fruits"?

If you visited the "Future + Robot Exhibition Area" created by 36Kr at last year's AWE, you might have already touched the answer to this question. That time, we joined hands with five top - tier robot companies to bring humanoid robots, bionic pets, collaborative robotic arms, and commercial service robots into the spotlight at AWE for the first time, all to answer one question: How can AI come down from the lofty clouds and enter your real life?

This year, as AWE2026 takes "AI Technology, Smartly Enjoy the Future" as its theme and for the first time adopts the grand model of "One Exhibition, Two Areas" (Shanghai New International Expo Centre + Shanghai Eastern Hub International Business Cooperation Zone Exhibition Area), gathering over 1,200 global brands on a 170,000 - square - meter stage, 36Kr's answer has also been upgraded. This year, 36Kr has a fully - upgraded exclusive core booth of 140㎡ in Hall W4, aiming to create a more complete and in - depth experiential field.

We plan to directly build a "future" for you.

 From "Future +" to "Present Future":

When AI is not just for watching, but for experiencing

If last year we tried to present the warmth of AI as "industry observers" and "innovation connectors", then this year, 36Kr, in the capacity of the "In - depth Cooperation Platform for AWE Technological Innovation", will directly build a future scene that you can enter, interact with, and have a dialogue in.

We are no longer satisfied with just letting you "look here". We want you to "be here".

Thus, the "Entering AI" live - streaming room came into being. This "showcase" themed "Present Future" is not just a live - streaming space, but also a resonance field of thoughts and experiences. Relying on AWE, a world - class exhibition, we will bring together leading industry brands, technological pioneers, and senior KOLs. Through in - depth conversations, immersive exhibition tours, and in - depth analysis of cutting - edge cases, we will present the full - chain value from technological breakthroughs to life integration.

But the live - streaming room is just the starting point. The real highlight lies beyond the exhibition hall and in the future.

 Welcome to the "Folded Future" Block!

Tomorrow's Life ZIP · Experimental Field

This year, 36Kr will create an immersive AI - themed exhibition area at the AWE2026 site. We call it the "Folded Future" block.

"Folding" is a common concept in science fiction, meaning to compress a distant time and space into the present. This is exactly what we want to do: extract all kinds of imaginations about future life from scattered ideas and isolated products and compress them into a street where you can stroll, interact, and even live.

Close your eyes and imagine: a street unfolds in front of you, with holographic advertisements shining brightly, interactive shop windows looking at you, and a technological hum coming from the small shop on the street corner. There is no cold "consumerism" here, only a living scene where technological aesthetics and the hustle and bustle of life blend. What you are visiting is not an exhibition, but tomorrow's life experienced in advance.

On this street, we have designed five "themed" scenarios for you to experience:

• Super - Sensing SPA Experience Store: There are no sales pitches here. Only smart wearable devices quietly monitor your physical signs, and AI beauty devices and sleep pods customize exclusive relaxation programs for you. Future health is about active management, not passive treatment.

• Cyber - Flavored Canteen: From pancake - making robots to AI cooking machines, see how machines accurately reproduce the "wok hei" and how they create new flavor profiles that humans have never imagined. What you eat is not just food, but the deconstruction and recombination of flavors by algorithms.

• AIGC Dream - Making Studio: Pick up an AI camera, talk to a smart microphone, and even command 3D printing equipment. Here, everyone is a creator, and AIGC hardware is your new paintbrush. There is only one command between inspiration and a product.

• AI Butler Station: Embodied intelligent robots are no longer just a concept. They may be your companions or your household assistants. It's better to say that they are AIs with "bodies" that have truly entered your daily life.

• Super - Power Convenience Store (Under renovation, please stay tuned): We'll keep it a secret. We guarantee that it will completely change your perception of the word "convenience store".

Each scene in the "Folded Future" block is not a science - fiction imagination, but a "next - second reality" built on cutting - edge technologies such as AIoT, robots, and large - scale models. It echoes AWE2026's focus on the intelligent ecosystem of "people - cars - homes" and the expansion of the whole - house intelligent scenarios, and tries to answer in a more emotional and specific street - like form: When the density of technology is high enough, how will it gracefully and imperceptibly integrate into the lives of ordinary people?

Live - Streaming Upgrade: From "Visiting and Evaluating" to

"Thought - Provoking Conversations", In - Depth Analysis of the Industry Core

In addition to the street where you can stroll and play, our live - streaming content will also be fully upgraded.

• The live - streaming of the booth is not only "for real", but also "in - depth":

Ultra - Fast Penetration Mode: Led by senior KOLs, in cooperation with more than 10 brands, you can precisely cross the core exhibition halls in 20 minutes. We will refine the most essential information in a technological field (such as "Whole - House Intelligent Central Control" and "Cleaning Revolution") for you with an efficient route, so that you can quickly grasp the overall situation.

Deep - Focus Mode: Spend 40 minutes exclusively delving into one brand and immerse yourself in disassembling a flagship product. Conduct a comprehensive "technological physical examination" from the underlying technical logic, engineering implementation to user - experience design.

• The live - streaming conversations are "in - depth": In the "Entering AI" live - streaming room, the content is divided into three categories: news, opinions, and interviews. Get the hot news in 1 - minute flash reports, extract the insights of industry leaders in 5 - minute video highlights of golden quotes, and enjoy in - depth one - on - one interviews focusing on brand stories and technological breakthroughs. The guests we invite are not here to read scripts, but to have in - depth discussions as thinkers - talking about trends, difficulties, and the real choices that you can't find in press releases.

 Why 36Kr? Because we

Not only report on the "tide", but also participate in building the ship

From leading the creation of the first robot - themed exhibition area at AWE last year to constructing the "Entering AI" live - streaming room and the "Folded Future" block this year, 36Kr's role at AWE has been constantly evolving. We are not just recorders, but also constructors; not just observers, but also connectors and co - creators.

On the grand stage of "One Exhibition, Two Areas", facing the technological event of more than 1,200 global brands, what 36Kr wants to do is to translate the abstract "sense of future" and the theme of "Smartly Enjoy the Future" into a tangible, interactive, and resonant on - site experience.

We believe that true technological empowerment is not about piling up parameters, but about enhancing happiness; not about creating anxiety, but about providing solutions; not about staying away from the real world, but about immersing in the hustle and bustle of life.

From March 12th to 15th, 2026, at AWE2026, we'll be waiting for you at the future scene.

This article is from the WeChat official account "36Kr", published by 36Kr with authorization.