With the theme of "Technology and Aesthetics", the 2026 EBON New Competitiveness Brand Conference is scheduled for April.

Text by Yibang Power

The 2026 Yibang New Competitiveness Brand Conference, themed "Technology and Aesthetics", is scheduled to be held on April 24th at the W Hotel on the Bund in Shanghai. Renowned cartoonist Tsai Chih-chung, Jiang Nanchun, Chairman of Focus Media, Sun Laichun, Chairman of Linqingxuan, Pei Fei, Chairman of Kinuopu, Fang Jianhua, Chairman of Inman, Wu Kezhi, Chairman of Wu Tea and other guests have confirmed their attendance. More highlights will be updated successively.

Currently, brand decline and rise are occurring concurrently in the cycle. Functionalism is combined with emotional healing, and technology and aesthetics have become the core anchors for brands to build new competitiveness. Technology is manifested as cutting - edge technologies in materials and raw materials, and digital and intelligent technologies in operation; aesthetics is manifested as the awakening and blooming of the seeds of millennia - old culture, and the awakening and self - indulgence of the emotional demands of the new generation.

This conference focuses on sharing and communication: In the brand galaxy where the left brain, right brain and AI intersect, what are the brands representing the future thinking about and doing? What can technology contribute to brands, and what can aesthetics ignite for brands? We will explore aesthetic inspirations from the philosophies of masters, calibrate brand strategies based on the judgments of business mentors, find the methods of inheritance from Eastern aesthetic brands, foresee the changes in brand model genes brought by technological aesthetics, and decode the aesthetics of new - generation users.

The 2026 Yibang New Competitiveness Brand Conference is an awakening and ecological gathering action for technology and aesthetics brands, which will bring together nearly a thousand brand, platform, digital and intelligent service and channel partners.

Yibang Power owns an industry - authoritative media, a think - tank and the Horseshoe Club, and has long been engaged in researching, promoting and connecting new - competitiveness brands.

Conference Agenda

This article is from the WeChat official account "Yibang Power". Author: Yibang Power. Republished by 36Kr with authorization.