Stimulate the demand for home appliance replacement with high-quality supply. AWE2026 will launch multiple consumption-promotion activities.

From March 12th to 15th, 2026, the China Household Appliances and Consumer Electronics Expo 2026 (AWE2026), themed "AI Technology, Smart Future", will be held simultaneously in two locations with a new pattern of "one expo, two zones" at the Shanghai New International Expo Centre and the Shanghai Eastern Hub International Business Cooperation Zone. As an active responder and firm practitioner of the national strategy of expanding domestic demand and the policy of replacing old consumer goods with new ones, the China Household Electrical Appliances Association, the organizer of AWE, will thoroughly implement the spirit of the Fourth Plenary Session of the 20th Central Committee of the Communist Party of China and the Central Economic Work Conference. During AWE2026, it will once again cooperate with mainstream platforms such as JD.com, Tmall, Douyin Mall, Suning.com, Xiaohongshu, and Kuaishou to carry out multiple large - scale consumption - promotion activities, promote the replacement consumption of household appliances, and help the industry achieve a good start in the 15th Five - Year Plan period.

Vigorously implementing the strategy of expanding domestic demand is a scientific judgment and major strategic deployment made by the Party Central Committee based on the laws of China's economic operation and changes in the domestic and international environment, taking into account both the present and the long - term, the domestic and the international, and development and security. The Fourth Plenary Session of the 20th Central Committee of the Communist Party of China clearly proposed to adhere to the strategic basis of expanding domestic demand, combine the benefits to people's livelihood and the promotion of consumption, and the investment in things and people closely. It aims to lead new supply with new demand and create new demand with new supply, promote the positive interaction between consumption and investment, supply and demand, and enhance the endogenous driving force of the domestic large - scale cycle. The Central Economic Work Conference held in December 2025 identified "adhering to the domestic demand - led strategy and building a strong domestic market" as the primary task of economic work in 2026 and clearly proposed to expand new space for domestic demand growth around strengthening the domestic large - scale cycle.

As one of the three major household appliances and consumer electronics exhibitions in the world, AWE plays an important role in leading the trend of household appliance consumption, guiding the orderly upgrading of market consumption, and promoting intelligent, green, and scenario - based consumption of household appliances. It is a powerful contact point and tool for implementing the policy of replacing old consumer goods with new ones. Since the Party Central Committee clearly proposed to carry out a new round of large - scale equipment renovation and the replacement of old consumer goods with new ones in February 2024, the China Household Electrical Appliances Association responded to the call of the Party Central Committee immediately. Relying on the platform advantages and influence of AWE, it carried out various forms of consumption - promotion activities. In 2025, the China Household Electrical Appliances Association, in cooperation with major platforms, held the "AWE New - for - Old Consumption Festival" during AWE, achieving a total sales volume of over 2 billion yuan, and the total live - streaming sales volume exceeded 1 billion yuan during AWE2025. Moreover, the "2025 National Household Appliance Consumption Season" hosted by the Ministry of Commerce and the Shanghai Municipal People's Government was also fully launched through the AWE2025 platform.

Caption: The launch ceremony of the "2025 National Household Appliance Consumption Season" was held at the AWE2025 site.

2026 is the first year of the 15th Five - Year Plan. During the 15th Five - Year Plan period, the stable growth of the domestic demand market is of great significance to the high - quality development of China's household appliance industry. To support the continuous implementation of the national policy of replacing old consumer goods with new ones and further play the important role of the household appliance industry in expanding domestic demand, optimizing supply, and benefiting people's livelihood, the China Household Electrical Appliances Association will once again cooperate with mainstream platforms such as JD.com, Tmall, Douyin Mall, Suning.com, Xiaohongshu, and Kuaishou to hold the AWE New - for - Old Consumption Festival during AWE2026. With the slogan of "The first shopping festival for new household appliances, home furnishings, 3C, and digital products in spring", it will promote the replacement consumption of trendy household appliances, home furnishings, 3C, and digital products launched on the AWE platform.

In addition, the China Household Electrical Appliances Association will also join hands with AWE exhibitors to hold important consumption - promotion activities such as the AWE Coffee Life Festival, the AWE Kitchen Appliance and Food Festival, and the AWE Live - streaming Night at the Shanghai New International Exhibition Area during the exhibition. The AWE Coffee Life Festival, with the slogan of "Make a cup of your favorite coffee for yourself", will promote "making coffee at home" as a trendy lifestyle, bringing professional coffee experiences into more Chinese families and helping the in - depth integration of coffee culture and quality life. The AWE Kitchen Appliance and Food Festival, with the slogan of "Select my favorite kitchen appliance through a national search", will allow on - site audiences to find kitchen appliances suitable for their lifestyles through scene - based interactive experiences and establish an emotional connection with new kitchen appliance products. As a new IP created by the AWE organizer, the AWE Live - streaming Night will be staged at the Shanghai New International Exhibition Area on the evenings of March 12th and 13th. At that time, nearly a thousand exhibitors will start the world's largest simultaneous live - streaming event, promoting new household appliance products integrating the latest technologies to global consumers.

China's household appliance industry is one of the best application scenarios for implementing the Party Central Committee's strategy of expanding domestic demand, and the domestic demand market for household appliances in China actually has huge potential and space. The China Household Electrical Appliances Association will hold multiple large - scale consumption - promotion activities during AWE2026, aiming to guide the industry to stimulate and lead new consumption demands with high - level supply, promote the quality improvement and upgrading of household appliance consumption, and accumulate momentum for the industry to achieve a good start and high - quality development in the 15th Five - Year Plan period.