AITO Wenjie has reached a strategic cooperation with Abu Dhabi Motors, opening a new chapter in the globalization of new luxury.
On February 6, 2026, AITO, a leading luxury car brand in China, officially signed a strategic cooperation agreement with Abu Dhabi Motors (hereinafter referred to as ADM), a leading luxury car dealership group in the UAE, in Chongqing, China. Wang Jin, President of the Overseas Business Unit of Seres Automobile, and Syed Faiz Karim, CEO of ADM, signed the agreement on behalf of both parties. He Liyang, President of Seres Automobile, and Zhao Di, the person in charge of the China region of the private office of His Excellency Abdullah bin Mohammed bin Butti Al Hamid, witnessed the signing. This cooperation marks a key progress in AITO's layout in the overseas high - end new energy market and officially opens a new chapter in the brand's globalization.
With 40 years of industry accumulation, ADM has become a highly influential ultra - luxury car dealership in the Middle East, thanks to its profound channel network, high - end customer resources, professional operation and service capabilities. Its customer - centered service concept and all - around business innovation have set an industry benchmark. AITO has redefined luxury with intelligence and achieved the milestone of producing one million complete vehicles in just 46 months. The flagship model AITO M9 has ranked first in the sales of models priced above 500,000 yuan in the Chinese market for 21 consecutive months, establishing its position as a benchmark in high - end intelligent travel with its core product strength. This strategic cooperation between the luxury car dealership and the new luxury benchmark brand will empower each other, continuously strengthen the core competitiveness in various luxury car fields, and start a new journey in the Middle East's new luxury intelligent car market through in - depth collaboration, achieving a win - win situation in brand value and market share.
ADM will be responsible for the sales, delivery and after - sales service of AITO's high - end intelligent models in the UAE region, plan and build brand experience centers and service centers, and create a full - scenario user experience that matches AITO's high - end positioning. Meanwhile, ADM will promote local market promotion and brand communication according to the characteristics of the local market, helping AITO penetrate the local high - end consumer circles more quickly. The two parties will also cooperate in user service, market information sharing and resource coordination to achieve long - term win - win results.
Wang Jin, President of the Overseas Business Unit of Seres Automobile, said, "The cooperation with ADM is an important milestone in AITO's globalization strategy and a new starting point for both parties to explore the high - end new energy market in the Middle East. ADM's profound accumulation and resource advantages in the local luxury car market will provide strong support for AITO's local implementation. This two - way cooperation will not only inject new intelligent vitality into the Middle East luxury car market but also promote greater breakthroughs of AITO's technological strength in the global high - end market."
Syed Faiz Karim, CEO of ADM, said, "AITO's technological strength, product quality and high - end brand positioning are highly in line with the needs of the high - end market in the Middle East, and also highly consistent with our concept of deeply exploring the high - end market and pursuing excellent experiences. We will give full play to our channel, resource and operation advantages to fully promote the long - term development of AITO in the UAE market, explore new opportunities in the new energy luxury market, and continuously bring more innovative and luxurious travel experiences."
Currently, AITO's models have completed the localization adaptation of software and hardware and obtained local certifications. The flagship model AITO M9 has launched local user test - drive activities in the UAE, setting a precedent for Chinese brands in co - creation with overseas local users. AITO vehicles have been assembled and ready at the Dubai port, and can be delivered immediately upon the official launch. ADM's mature local system will also lay a solid foundation for AITO's product launch, delivery and long - term operation in the UAE. AITO will further improve its layout in the Middle East market, lay the foundation for radiating to surrounding regions, continuously enhance the brand's international influence, and move forward steadily on the global high - end intelligent new energy vehicle track.