Jia Yueting's "robot creation" hits the hot search, with robots sold at $17,000 and 1,211 orders already secured

Jia Yueting has started making robots.

On February 5th, Jia Yueting, the founder of Faraday Future and an eternal entrepreneur, once again stepped into the spotlight. This time, what he brought was not cars, but four types of Embodied AI robots.

At the National Automobile Dealers Association (NADA) Convention held in Las Vegas, USA, Jia Yueting launched the Futurist, Master, Aegis, and Wheel-Arm series of EAI robots via a global live broadcast.

Rarely, it follows the model of "launch means sales, sales means launch". Among them, the three major series of Futurist, Master, and Aegis are global premieres, and the Wheel-Arm series of robots will be launched in the second quarter.

Before the press conference ended, the official announced that it had received 1,211 paid pre-orders. Moreover, Jia Yueting also posted a 20-second robot demonstration video on social media, showing that the robots can perform actions like "spinning and jumping".

Right after the press conference, the topic of Jia Yueting launching humanoid robots hit the trending list, attracting many netizens to watch and check in. It seems that making robots might be more reliable than making cars. But with the bumpy journey of FF91 in the past, how much trust can the robots gain?

01 Four Models Launched at Once

If Jia can ensure delivery and have a stable order revenue, as he emphasized, his company will become the first company in the US to deliver humanoid robots with positive gross profit.

Specifically, the four series of robots cover two mainstream forms: humanoid and quadruped. The pricing ranges from $2,499 to $34,990, and their product positioning also varies.

Among them, the full-size humanoid Futurist series is defined by FF as "professional Embodied AI humanoid robots", with a starting price of $34,990 (approximately RMB 242,000). Additionally, an ecological skill package can be optionally installed at a price of $5,000.

This robot features "professional all-roundness". It is designed for high-complexity professional scenarios, emphasizing bionic joints and the ability to adapt to complex environments, and is mainly targeted at professional scenarios such as industrial inspection and medical assistance.

Based on the NVIDIA Orin platform, it has a computing power of 200 TOPS and is equipped with multiple high-definition cameras, fisheye cameras, RGB-D cameras, 3D lidars, and tactile sensors. It can connect via Wi-Fi and 5G networks, supporting remote control, VR remote operation, and collaborative work. It can not only understand complex environments but also continuously evolve according to different tasks and industry needs.

Moreover, it has 28 high-performance motors throughout the body, with a peak torque of up to 500 N·m, a power density of 125 N·m per kilogram, a three-hour battery life, and a battery hot-swap design in the non-power-off state. It supports natural communication in up to 50 languages and has a customizable and interactive face screen.

The Master series of robots focuses on "athletic performance". The whole body (excluding the hands) has 30 degrees of freedom and can be extended with dexterous hands. The action positioning accuracy can reach 5 mm. There are more than 20 preset actions built-in. The core is to optimize action accuracy and interaction response speed. As can be seen from the demonstration video, it can perform actions like flying kicks and spinning kicks.

The starting price of the Master series of robots is $19,990 (approximately RMB 140,000). There is also an ecological skill package priced at $3,000, mainly targeting scenarios that require high interaction.

The Aegis series focuses on security and companionship scenarios. It is the most affordable product among the three major series, with a starting price of $2,499 (approximately RMB 17,000). It is shaped like a mechanical dog, with a standard quadruped structure, and a four-wheel version is also available. There is also a $1,000 ecological service package.

It can flexibly expand lidars, depth cameras, communication modules, and even mechanical arms, fire extinguishers, and professional security plugins according to task requirements. It is mainly targeted at the fields of all-weather environmental monitoring and home care through a multi-modal perception system.

In addition, Jia Yueting also said that a GOAT version will be customized for the top-tier customers for each product, but the price and configuration will be announced later. Judging from the prices of the currently launched robots, compared with the prices of overseas robot companies that can easily reach millions, Jia's robots are extremely affordable.

No wonder Jia Yueting said that the terminal price is a real price killer.

"We hope to significantly reduce the terminal price, thereby significantly lowering the overall price threshold of the industry, and shift the value focus to skills and services with functionality and practical value, so as to truly accelerate the popularization of EAI robots and push them from the concept stage to the era of large-scale and practical application as a rigid need."

In terms of theoretical value, Jia Yueting has never lost.

02 Jia Needs a New Story

Of course, if a press conference is just a simple product launch, it is definitely not Jia's style. There must also be a "concept". Every time a large-scale press conference is held, a brand-new ecological strategy emerges. This is Jia's traditional forte.

As he said, "We believe that our three major series of products, their killer prices, 633 industry applications and practical values, and the trinity ecological strategy will greatly promote the four - transformation of the entire EAI robot industry."

Although most people don't understand what these numbers represent, it sounds very impressive, full of the flavor of "ecological synergy".

The so - called "633 industry applications and practical values" refer to six leading technologies in products, empowering six commercial and public service scenarios, three family service scenarios, and three industrial service scenarios. On this basis, the "5X4 Technology Architecture" is constructed.

Simply put, the EAI 5x4 technology architecture consists of four major technical systems and five major technical platforms. The four systems cover the body skeleton, power and energy, intelligent interaction, and motion control. The five platforms include the skill open platform, the brain platform, the hardware platform, the mechanical platform, and the cloud training platform. Among them, the EAI brain platform is the core, aiming to achieve cross - scenario and highly generalized general autonomous capabilities.

In addition, at the press conference, Jia Yueting also proposed the "four - transformation" trend of the EAI robot industry centered on "generalization, professionalization, data assetization, and ecological protocolization". He said that 12 years ago, he first proposed the four - transformation development trend of the automobile industry, namely "electrification, AI - enabled, internet - enabled, and sharing - enabled", which led the global automobile industry revolution. Similarly, the "four - transformation" of the EAI robot industry will also lead the intelligent industry revolution.

At the same time, the co - creation recruitment for the FF EAI Brain Open - Source Developer 1.0 platform was launched, inviting global robot OEMs, developers, and Skill teams to participate. Through open - source code, unified standards, and ecological co - creation, an EAI ecosystem with a general "brain" and skills for multi - form robots will be built.

The "trinity" ecological strategy is full of the flavor of "ecological synergy". It integrates terminals, open - source platforms, and data factories. Internally, through the large - scale delivery and popularization of terminals, a large amount of data will be generated, which will then enhance the capabilities of the AI brain. In turn, the product power of EAI terminals will be improved to promote larger - scale sales, forming an ecological closed - loop at the product technology level.

In this way, the advantage of operating cash flow can be quickly formed to promote EAI EV financing and business. Externally, by opening up FF's technology and platforms, and opening up protocol standards, it links industrial partners and developers, as well as shareholders, investors, and users to achieve synergy.

To increase profitability, FF has also launched the "FF Par" model derived from traditional dealers. The changes are mainly in two aspects. It has been upgraded from the single - mode of "mainly making money by selling cars" in the past to a continuous - making - money model of "car sales + user operation + car ecosystem operation". In addition, partners are incorporated into the OEM co - creation ecosystem, allowing dealers to truly become shareholders of the OEM and directly participate in and share the capital value of the OEM.

To put it bluntly, dealers become OEM shareholders through investment and directly share the company's growth dividends. FF's one - time car - selling income is transformed into continuous user subscription and ecological service income, and both the profitability of dealers and user stickiness have been improved.

Looking at this press conference, you will find that Jia Yueting is still the best storyteller. The two hottest words at present, AI and robots, are new stories for Jia Yueting to obtain capital support.

Shortly before the launch of the robot products, Jia Yueting officially announced that FF had received a $10 million investment from AIxC. This financing is all pure equity financing, without discounts and not involving convertible bonds. The transaction is expected to be completed around February 13th. This timely capital injection also provides breathing space for Jia Yueting's business map.

In fact, from the "choking for dreams" of the LeEco ecosystem, to the "disruptive car - making" of Faraday Future, and now to humanoid robots, Jia Yueting's entrepreneurial stories have always been accompanied by "grand narratives" and "doubts about pie - in - the - sky promises".

Just like car - making, since 2017, FF has appeared at CES multiple times, with all the products on display, but its delivery ability has always been a mystery. However, each of Jia's new stories seems to renew the hope for his "car - making dream".

This time, Jia Yueting has targeted humanoid robots. Will the capital buy it?

This article is from the WeChat official account "SuperEV-Lab" (ID: SuperEV-Lab), author: Wang Lei, published by 36Kr with authorization.