Sanshenghua, a brand under Pechoin, enters the "waterless" era of scalp care

On January 26th, Sansheng Flower, a hair and body care brand under the Pechoin Group, hosted a round - table forum titled "The Upgraded Revolution of Scalp Care" and a new product launch event. It also unveiled for the first time its innovative product, the Sansheng Flower Moisturizing Repair Essence Hair Wash Powder, which took 5 years to develop and went through hundreds of formula iterations.

This product breaks away from the traditional framework of liquid shampoos. Using solid powder as a carrier, it has systematically reconstructed everything from formula construction to the user experience. This is not only a breakthrough in product form but also marks a new possibility of "water - free concentration" in the hair and body care industry, propelling hair and scalp care towards a more innovative, efficient, and environmentally friendly path.

After a century of development, the room for improvement in liquid hair and body care products is gradually reaching saturation, and the industry has even fallen into an involution situation. Traditional shampoos use a large amount of water as a carrier, which not only dilutes the effectiveness of active ingredients but also forces the formula to introduce a preservative system. The high water content makes the overall product heavier. This not only generates a large amount of carbon emissions during transportation but also affects the user's pleasure due to problems such as being too heavy, inconvenient to carry, and not allowed on airplanes in daily use.

Against this background, Sansheng Flower addressed the industry bottleneck with a "powder - state" innovation. After 5 years of in - depth research and hundreds of formula adjustments, it launched a major new product, the Moisturizing Repair Essence Hair Wash Powder (hereinafter referred to as Sansheng Flower Hair Wash Powder). According to the brand, this product changes the traditional liquid hair - washing form. It uses a water - free dry powder formula and is freshly activated with water and rubbed to create foam when in use. Bao Chenxi, the deputy general manager of the Sansheng Flower brand and the R & D director of Pechoin's hair and body care products, introduced at the launch event: This innovation not only avoids the dilution of active ingredients but also achieves a 5 - fold concentrated essence compared to traditional liquid shampoos, truly making "every gram an essence". Moreover, without water, there is naturally no addition of traditional preservatives, and it has passed the acute eye irritation and acute skin irritation tests for cosmetics, demonstrating true mildness.

Data shows that among the scalp health problems faced by Chinese consumers, scalp sensitivity accounts for as high as 42.2%. The resulting problems such as itchy scalp, oily and flaky hair, redness, and unhealthy hair follicles are also calling for more gentle and low - irritation hair and body care solutions.

Against this demand background, Sansheng Flower Hair Wash Powder innovates from the source in terms of dosage form. According to the brand, since the dry powder state itself can form a natural low - water - activity environment and combined with an amino - acid compound surfactant system with zero silicone oil and zero sulfate, Sansheng Flower starts from the first step of cleaning and focuses on reducing the potential burden on the scalp barrier.

Moreover, Sansheng Flower Hair Wash Powder specially adds the brand's proprietary scalp soothing factor, ScalpSense™. According to the brand, this ingredient system not only includes classic soothing ingredients such as allantoin and trehalose but also innovatively incorporates Leontopodium alpinum callus extract, oat kernel oil, and Centella asiatica extract. These ingredients, which are more familiar to consumers, often appear in some soothing and repairing products for sensitive skin. This proprietary ingredient factor of Sansheng Flower aims to relieve discomfort reactions such as scalp redness and dryness from the source. At the same time, Sansheng Flower Hair Wash Powder also selects hibiscus flower essence from Bozhou, known as the "Chinese Medicine Capital", and is paired with natural jojoba seed oil to achieve hair nourishment and repair in a silicone - free system.

Of course, the powder form also brings new challenges to the packaging solution. In this crucial aspect, Sansheng Flower also conducted in - depth thinking and delicate design around the user experience. The bottle specially developed for "powder use in the bathroom" uses a moisture - proof structure and a quantitative outlet design to ensure that the powder is dry and stable, and the amount taken can be controlled. It has the characteristics of preventing powder from flying, being easy to operate, and having accurate dosage. At the same time, the powder form significantly reduces the product weight and carbon emissions during transportation, taking into account both the user experience and environmental protection.

It can be said that the hair wash powder launched by Sansheng Flower this time not only breaks out of the traditional liquid framework in form but also achieves collaborative innovation in dimensions such as formula system, active maintenance, and environmental - friendly design. It is expected to lead the hair and body care field into a systematic "water - free" era.

"In the past five years, we have seen the hair and body care market go from ingredient involution to concept frenzy. Consumers have started to examine scalp health with a skincare mindset and a more scientific perspective. However, people's scalp problems don't seem to have decreased. Instead, there are more new problems under the so - called 'delicate care'." Shi Xiaojun, the online general manager of the Sansheng Flower brand, said at the launch event. "Sansheng Flower inherits the genes of Pechoin and focuses on natural and gentle plant extracts. We hope to take this round - table meeting as an opportunity to discover patterns and changes in consumers' cognition from the development cycle of the beauty and personal care industry, rather than being limited to discussions of single technologies and ingredients. We believe that real repair should return to the essence of scalp health."

"Using powder to care for hair" is an innovation in carrier for Sansheng Flower, based on its in - depth insight into the demand for scalp care and the return to the essence of hair and body care, focusing on scalp health. In today's era when scalp health has increasingly become a rigid demand, Sansheng Flower, based on Pechoin's scientific research foundation, has initiated this industrial innovation focusing on "water - free", injecting new possibilities into the hair and body care track.

Looking at the current beauty and personal care industry, in the face of increasingly mature consumers, most brands tend to choose a more direct and easily replicable path to quickly respond to market pain points. However, Sansheng Flower has turned to a new path that has not been fully explored. This path may be longer and more rugged, but it is also closer to the future.

The new product has just been launched, and the market feedback and industry pattern have not yet taken shape. However, with the courage to break out of the comfort zone and persist in exploration in a convergent competition environment, it is worthy of attention and respect in today's industry context where homogenization is spreading.