DJI Action cameras top the sales chart of BCN in Japan and continue to lead the action imaging market.
Recently, DJI, a global leading enterprise in drones and imaging, has won another significant honor in the Japanese market. The authoritative Japanese retail analysis institution BCN+R officially presented two annual awards of the "BCN AWARD 2026" to DJI on January 19, 2026. DJI swept the annual sales championships in both the "digital video cameras" and "action cameras" categories. Among them, in the highly competitive action camera field, DJI won the annual sales championship in this category for the first time, thanks to the outstanding performance of products such as the Osmo Action series, the Osmo 360 panoramic camera, and the Osmo Nano wearable camera. This marks that DJI has established a comprehensive market-leading advantage in the field of sports imaging.
The selection of the "BCN AWARD" is strictly based on the real POS sales data of 2,350 large electronic product retailers, computer specialty stores, online stores, and camera retailers across Japan, objectively reflecting the actual performance of each brand in the consumer electronics market from January to December 2025. DJI's award is the most direct proof that it is deeply trusted and loved by consumers in the Japanese market, especially highlighting the strong market competitiveness and brand appeal of its action camera product line.
It is not accidental that DJI has surpassed traditional strong brands and topped the sales list of action cameras in the Japanese market this time. This achievement is consistent with the conclusion of the global action camera market research report released by the well - known market research institution Jiqian Consulting in September 2025. The report data shows that DJI's action cameras have achieved leap - forward growth in the global market share. Since 2024, it has been leading continuously, and further expanded its advantage in 2025. In the third quarter of 2025, its revenue accounted for 66% of the global market share, making it an undisputed benchmark enterprise in this field. The Jiqian report points out that DJI has successfully reshaped the pattern of the action camera market and defined new standards for products in this category with its excellent product innovation ability, highly competitive imaging performance, and a complete ecosystem.
DJI's success in the action camera field stems from its accurate insight into user needs and continuous technological innovation. The Osmo Action series, with its excellent anti - shake performance, outstanding image quality, and practical front - and - rear dual - screen design, has become the first choice for many sports enthusiasts and content creators. The Osmo 360 panoramic camera provides users with a highly immersive creative perspective, unlocking infinite possibilities for panoramic imaging creation. The lightweight and portable Osmo Nano wearable camera makes first - person perspective recording unprecedentedly simple and of high quality. The rich product matrix together builds a solid barrier for DJI in the field of sports imaging.
It is worth mentioning that in the "BCN AWARD 2026" selection, DJI has won the annual sales championship in the digital video camera category for consecutive years. The Osmo Pocket 3 handheld gimbal camera, which is deeply loved by global users, continues to lead the trend of handheld shooting with its movie - level image quality, intelligent follow - up, and portable design. This means that whether it is a professional handheld gimbal camera or an action camera for extreme environments, DJI is standing at the top of the market, achieving comprehensive leadership in the field of consumer - grade imaging creation.