With the combination of national subsidies and corporate subsidies, Bosch Home Appliances kicks off the new year with multiple offers to help consumers upgrade their home appliances.

As the national subsidy policy for home appliance trade - ins officially takes effect in 2026, has the plan to upgrade your life in the new year quietly germinated in your heart? During this peak season of home decoration consumption in the Spring Festival, to actively respond to the national subsidy policy, two well - known brands under BSH Home Appliances - Bosch Home Appliances and Siemens Home Appliances - have jointly launched a large - scale "Good Start" promotion campaign for the year. Through the double discount superposition of "national subsidy" and "enterprise subsidy", BSH Home Appliances is committed to providing consumers with all - round support for upgrading in terms of products, discounts and services, making the path to upgrading the quality of life easier and more full of surprises.

This national subsidy policy focuses on green energy conservation, especially providing key support for core home appliance categories such as refrigerators and washing machines, which are used frequently. As a global leader in the home appliance industry, BSH Home Appliances has always centered on German craftsmanship and innovative technology. The two brands under it have launched a series of high - performance products that meet the national first - level energy efficiency standards, aiming at the increasing demands of Chinese families for health, intelligence and aesthetics. While achieving energy conservation and consumption reduction, these products comprehensively enhance the quality and comfort of daily life.

In the field of washing machines, Bosch Home Appliances deeply integrates health technology with high - efficiency cleaning. The main products widely apply innovative technologies such as active oxygen. While achieving in - depth cleaning and care, they also focus on improving energy efficiency. The Bosch 8 - Series Starlight Active Oxygen Master Edition washer - dryer set is equipped with the "Triple Shield Protection" technology including active oxygen technology, achieving 72 - hour long - term antibacterial function, and protecting the health of the whole family while cleaning efficiently. The newly launched Bosch new - generation 6 - Series Active Oxygen washer - dryer set last year uses the DeepClean deep - cleaning program jointly developed with Ariel. It can remove more than 40 kinds of stubborn stains with one key without pre - treatment, meeting the expectations of modern families for smart washing and care.

Siemens Home Appliances continues to integrate minimalist aesthetics and smart interconnection into product design. The Siemens "Bauhaus" washer - dryer set achieves visual unity with its fully flush and fully - built - in design and is equipped with the i - Dos intelligent dispensing system, which precisely controls the amount of detergent, improving the cleaning efficiency while avoiding waste. Another Siemens Small Crystal Diamond Plus washer - dryer set achieves large - capacity washing and drying in a compact structure. Cooperating with the 1L large - capacity intelligent dispensing system and the DeepClean deep - cleaning solution, it can remove more than 40 kinds of stubborn stains in 59 minutes in daily washing and care scenarios.

Siemens "Bauhaus" washer - dryer set

In the field of refrigerators, Bosch Home Appliances focuses on the integration of healthy fresh - keeping and home aesthetics. Among them, the Bosch All - Domain Intelligent Purification M8s Active Oxygen Edition refrigerator won the "China Home Appliance Health Star" award in 2025 for its excellent health functions. Based on the first - level energy efficiency, it is equipped with the Active Oxygen Purification Lite technology, which can efficiently sterilize, remove odors and reduce pesticide residues. At the same time, it applies the "Zero - Degree Vita Fresh - Keeping" technology, significantly extending the fresh - keeping time of food. Another Bosch Slot - in 90 fully - built - in refrigerator platform upgrades the active oxygen technology and integrates a new fresh - keeping and sterilization system, achieving a large capacity of more than 600 liters and a perfect fit with standard cabinets, precisely meeting the dual requirements of families for space aesthetics and green energy conservation.

Bosch All - Domain Intelligent Purification M8s Active Oxygen Edition refrigerator

Siemens Home Appliances also empowers the fresh - keeping experience with technology. The Siemens Boundless Pro Super - Oxygen Vacuum Chamber refrigerator newly launched in 2025 uses super - oxygen vacuum fresh - keeping technology to significantly extend the fresh - keeping period of food. It uses the star - track built - in technology to achieve "boundless freshness" in the kitchen scenario. Another Siemens Boundless Plus Smart Flat - Built - in Cross - Door refrigerator, with its fully flush and seamless built - in design and multi - functional smart fresh - keeping space, provides excellent fresh - keeping ability and becomes an integral part of kitchen aesthetics and green life, interpreting the brand concept of Siemens Home Appliances of "Technology × Aesthetics".

It is worth mentioning that some products under BSH Home Appliances support a free trial period of up to dozens of days, allowing consumers to experience the quality improvement brought by high - efficiency products in an all - round way without any risk. This consumer - centered service closed - loop completely eliminates the concerns of green replacement, making the environmentally - friendly choice easier and more reassuring.

In addition to focusing on the core categories eligible for national subsidies, Bosch Home Appliances and Siemens Home Appliances under BSH Home Appliances have launched a grand "Good Start" event, extending the upgrading benefits from refrigerators and washing machines to almost all categories of home appliances such as dryers, stoves, microwave - steam ovens, dishwashers, built - in water dispensers and coffee makers. Simply put, "use national subsidies if available, and use enterprise subsidies if not". The enterprise subsidies more considerately cover products with first - and second - level energy efficiency, enabling more families to easily take the step of green upgrading. During the event, placing an order also gives you a chance to unlock various full - amount gifts and exciting high - end set draws. Visiting BSH Home Appliances stores across the country, you can also immerse yourself in the on - site theme experience activities to feel how German craftsmanship technology quietly enhances the happiness of daily life. The entire event will last until February 15, 2026, leaving plenty of time for your new - year upgrading plan.

The 2026 New - Year Good Start event of Siemens Home Appliances under BSH Home Appliances

When green consumption becomes a trend and quality life becomes a pursuit, BSH Home Appliances will continue to adhere to innovation and craftsmanship, and guard the Chinese families' yearning for a better life with more efficient, intelligent and healthy home appliance solutions. We look forward to joining hands with you to jointly start a new chapter of a more high - quality and sustainable ideal life in a brand - new home space.