The Symbiosis of Qin (a traditional Chinese musical instrument) and Ink, Empowered by Research and Learning: Liuliu Academy Reconstructs In-depth Cultural and Tourism Experience Scenarios in Southwest China

Against the backdrop of the booming cultural and tourism market in Chongqing, an innovative project that deeply integrates traditional culture with tourism experiences - Liuliu Academy · Jinfo Mountain Intangible Cultural Heritage Experience Complex - is quietly taking shape at the foot of Jinfo Mountain. Initiated by Mr. Liang Jianfeng, who has been deeply involved in the field of traditional culture for many years, the project aims to address the current pain points in the cultural and tourism market of Jinfo Mountain and even the southwest region, such as the lack of in - depth cultural experiences and the narrow commercialization path for the inheritance of intangible cultural heritage.

From Personal Sentiment to Business Practice: The Way to Break the Deadlock in Intangible Cultural Heritage Inheritance

The project originated from the founder Liang Jianfeng's persistent exploration of traditional cultures such as calligraphy and guqin in the past decade, as well as his keen anticipation of the trend of deep integration of traditional culture and tourism economy. He observed that although Jinfo Mountain Scenic Area has a large annual tourist flow, the tourism products are highly homogeneous, lacking high - quality cultural experience content that can immerse tourists. Meanwhile, there is a strong demand for guqin culture in the southwest region, but the production and supply of guqins are mostly concentrated in the Jiangsu and Zhejiang regions, leaving a significant gap in the local market. Based on this, Liang Jianfeng decided to leverage his professional resources as a member of the Calligraphers Association of Jiangxi Province and the president of the Guqin Specialized Committee of the Nanchuan District Musicians Association to create a comprehensive cultural space integrating guqin performance and production, calligraphy rubbing experience, research courses, and the development of cultural and creative products.

Currently, the project is in the intensive planning and preparation stage and is scheduled to be officially launched in the near future. The core team consists of 9 members with clear divisions of labor, responsible for marketing and promotion in the main urban area, tourist reception and promotion in Jinfo Mountain Scenic Area, and the construction of the new venue at the foot of the mountain. Although the team has not achieved significant public milestones, it has reached a preliminary cooperation consensus with several schools in Nanchuan District on matters such as introducing guqin culture into schools, laying a foundation for the subsequent research business. The student resources accumulated from the existing calligraphy training business of the project also provide potential support for the initial customer conversion.

Trinity Closed - Loop Model: Activating Cultural and Tourism Consumption with Experience + Research + Cultural and Creative Products

The technological highlight and uniqueness of the project lie in its "intangible cultural heritage production + research experience + cultural and creative products" trinity business model. It is not a simple cultural display but a complete closed - loop of "experience + learning + consumption". Tourists can participate in single - session guqin and calligraphy experience courses, students can take systematic research courses, and customized products such as guqins, xiao flutes, calligraphy works, rubbing ornaments, and cultural and creative souvenirs meet different levels of consumption needs. This model not only diversifies the sources of income but also enhances user stickiness through in - depth interaction.

In terms of market prospects, the huge cultural and tourism market in Chongqing provides broad space for the project. Relevant data shows that the total annual tourist spending in Chongqing has exceeded 550 billion yuan, and the annual number of tourists received has exceeded 500 million. At the same time, the research market is growing rapidly. It is estimated that the number of research tourists in Chongqing will reach about 2 million in 2025, with a market scale of about 5 - 7 billion yuan. The stable annual flow of over 1.25 million ticket - buying tourists in Jinfo Mountain Scenic Area provides direct potential customers for the project. By precisely targeting the intangible cultural heritage experience and research track, the project is expected to form a differentiated advantage in the highly competitive cultural and tourism market.

Based in Jinfo Mountain, Aiming at the Southwest Market: The Growth Logic under Differentiated Competition

Regarding future planning, in the initial stage, the project will focus on completing the decoration of the venue at the foot of Jinfo Mountain, establishing a guqin production workshop, creating an art space, and expanding the team. After the funds are in place, it will quickly carry out marketing promotion and the research and development of cultural and creative products, striving to start operation as soon as possible to serve the scenic area tourists, local research and team - building markets.

In terms of financial status and financing needs, the project plans to conduct a seed - round or Series A financing, with a target financing amount of 1.5 million yuan and is willing to offer 25% equity. The funds will be mainly used for venue decoration, team expansion, marketing promotion, research and development of cultural and creative products, and working capital. Founder Liang Jianfeng, with his many years of experience in calligraphy training, guqin production, and preliminary cultural and tourism operations, is full of confidence in the commercial implementation of the project.

Looking back on the entrepreneurial journey, Liang Jianfeng deeply feels the importance of combining personal cultural ideals with market demand. He realizes that the inheritance of traditional culture not only requires sentiment and perseverance but also a sustainable commercial path to make it regain new vitality in modern society. The Jinfo Mountain cultural and tourism cultural and creative comprehensive project is the practice of this concept. He is trying to find a feasible way for the living inheritance of intangible cultural heritage while meeting the market's longing for high - quality cultural experiences.