Intangible cultural heritage techniques are integrated with AI. Lu Feifei explores the trillion-yuan jadeite market with "standardization" and launches an angel round of financing.

Recently, the Lufei Fei Flagship Store, an Oriental lifestyle aesthetics platform featuring high - end jadeite as the carrier, intangible cultural heritage techniques as the core, and AI smart wearables as the experience, has officially made its debut. This project focuses on the long - standing pain points in the jadeite industry, such as "lack of unified standards and opaque prices", and is committed to creating an Oriental jewelry brand that is "suitable for daily wear, with trustworthy prices, and perceptible culture". Shanghai Feicui Cuican Jewelry Co., Ltd., which operates this platform, currently plans to seek an angel round of financing of 8 - 10 million yuan. The funds will be mainly used for the construction of the flagship store in Shanghai Yuyuan, product line expansion, optimization of the AI experience system, and brand marketing promotion.

Using "cultural innovation" as the entry point to address challenges in the fields of jadeite and intangible cultural heritage inheritance

It is understood that the founding team of Lufei Fei has experience in the jewelry industry and the field of intangible cultural heritage inheritance, and has a deep understanding of the standardization issues in the jadeite market and the challenges faced by intangible cultural heritage inheritance. The establishment of this project stems from the team's thinking about the issues of "trust mechanism" and "cultural continuation" in the industry.

The founding team observed that in the traditional jade market, opaque information often affects consumer decision - making. Meanwhile, many intangible cultural heritage techniques are facing inheritance difficulties due to their disconnection from the modern market. Based on this, the team attempted to explore a new model that can build trust through standardization and transparency, promote the integration of intangible cultural heritage techniques into contemporary life, and lower the threshold of experience with the help of technological means. This idea led to the birth of the Lufei Fei brand, whose goal is not limited to jewelry sales but also tries to reshape the value system of "cultural luxury".

Since its launch, Lufei Fei has planned an ecological framework of "one body with two wings", covering four dimensions of "collection, wearing, experience, and sharing", to systematically address several shortcomings in traditional consumption. The project takes mid - to high - end jadeite art jewelry as the core to establish a value foundation; extends with intangible cultural heritage products for daily life to promote the integration of culture into daily scenarios; and uses AI smart experience and aesthetic salons as interactive sections to build a user community. Through the "direct - sales model + standard advocacy", Lufei Fei tries to improve the transparency of jadeite consumption and enhance the perceptibility of intangible cultural heritage.

Innovative positioning to enter the "new cultural consumption scenario" track

Lufei Fei focuses on the needs of the new middle - class and Generation Z groups for cultural identity, consumption upgrading, and emphasis on experience, differentiating itself from traditional jewelry stores and ordinary cultural and creative brands.

It is reported that after preliminary exploration, this project has verified its products and models through private communities and specific circles, and gradually formed three characteristics: First, establish a standardized trust mechanism (such as direct sourcing from the origin and transparent prices); Second, create a scenario - based product portfolio (jadeite jewelry, intangible cultural heritage cultural and creative products, aesthetic experiences); Third, introduce technological experience methods (the AI try - on system connects online and offline). Its AI smart try - on function aims to improve the intuitiveness and efficiency of high - end jewelry customization services.

In terms of brand concept, Lufei Fei emphasizes "using jadeite as the carrier, intangible cultural heritage as the application, and aesthetics as the connotation", and focuses on establishing cultural and emotional connections with users. The product design takes into account multiple attributes such as art collection, daily matching, and cultural experience.

In the relatively fragmented traditional jadeite market, the opportunities for new brands often lie not in price competition but in building trust, empowering with culture, and optimizing the experience. Lufei Fei takes this as the direction and tries to expand the relevant market of the Oriental aesthetic lifestyle.

Leveraging policy and location advantages to layout the cultural consumption market

The project plans to adopt the "direct - sales flagship store experience + community operation" model, with Shanghai as the first - launch market. Relying on Shanghai's urban positioning as a "cultural renaissance" and an "international consumption center", it has currently received attention and resource connections from relevant parties.

Industry data shows that the domestic jadeite market has exceeded 100 billion yuan in scale and has maintained a growth trend in recent years, with an obvious trend of domestic - style consumption. At the same time, the market for intangible cultural heritage cultural and creative products and lifestyle aesthetics also has development potential. Lufei Fei targets a niche market under the background of cultural consumption upgrading.

The target users are mainly urban women, entrepreneurs, and new middle - class families who pay attention to the quality of life and cultural identity. This group not only focuses on the products themselves but also attaches importance to the cultural connotation and circle belonging behind consumption. Lufei Fei attempts to meet this demand.

Composite team background, having participated in high - end jewelry projects to build a cultural consumption ecosystem

The core team of Shanghai Feicui Cuican Jewelry Co., Ltd. comes from fields such as jewelry appraisal, intangible cultural heritage inheritance, brand operation, and technology, and has relevant industry resources and project experience. The team has participated in the development and promotion of many high - end jewelry products.

Currently, the project has initially built a product system covering categories such as jadeite and Xiangyunsha. The brand concept and products have undergone initial market testing. Data shows that the customer repurchase rate exceeds 50%, and some high - end customers can spend more than 100,000 yuan in a single purchase. The design of a flagship store of about 500 square meters in Shanghai Yuyuan has been launched, and it is expected to open in the third quarter of 2026, and is expected to become one of the city's cultural consumption venues in the future.

In the long run, Lufei Fei also plans to build an Oriental aesthetic ecosystem, extending from product sales to service and lifestyle output through forms such as IP licensing, joint development, and cultural courses, and integrating into users' high - quality life scenarios.