Lin Yunfeng of NetEase's Fantasy Division Resigns, Producer of "Marvel Rivals" to Take Over | Latest Frontline
On January 8th, 36Kr Game learned that Lin Yunfeng (Xiaobai), the former head of the Fantasy Division of NetEase Interactive Entertainment, has officially left the company.
Lin Yunfeng joined "Fantasy Westward Journey" in 2003. He first served as a core planner and later became the second chief planner of the game. Then in 2015, he was promoted to the producer of "Fantasy Westward Journey" and the head of the Fantasy Division.
Lin Yunfeng
The news of Lin Yunfeng's departure is actually not unexpected.
A few months ago, NetEase carried out a rectification of its Interactive Entertainment Business Group, which affected many of its products, and there were also many news about personnel adjustments of the person - in - charge, including Lin Yunfeng.
At that time, NetEase split the Fantasy Division internally. The important PC game project of "Fantasy Westward Journey" was taken over by Wu Weicong (Xinding), the producer of "Marvel Contest of Champions". The mobile game team of "Fantasy Westward Journey" was merged into the Poseidon Division during the same period, and Chen Junxiong, the head of the Poseidon Division, is also the producer of the mobile game of "Fantasy Westward Journey".
In this round of adjustment, Lin Yunfeng was transferred to the Online Game Division of NetEase Interactive Entertainment, in charge of the auto - battler game "Fenghua Battle" based on the Onmyoji IP.
Although Lin Yunfeng left "Fantasy Westward Journey", where he had worked for 22 years, in this round of adjustment, "Fenghua Battle" is also a key project within NetEase Games, especially at a time when domestic big game companies are either deploying or have already launched auto - battler games based on mature IPs.
However, just a few months later, Lin Yunfeng still left, leaving behind the ever - green game myth of "Fantasy Westward Journey" that has dominated the Chinese game industry for more than two decades.
In the second half of 2025, there have been many personnel changes at NetEase. For example, Li Kaiming, the producer of "Lords Mobile: Battle of Kingdoms", left to start his own business, and Ding Yingfeng, the executive vice - president of NetEase Group, announced his retirement. This continuous round of "blood - change" may also mean that NetEase will have different market strategies and performances this year compared with the past.