Selling 360,000 vehicles in 21 months: Lei Jun officially announced the new Xiaomi SU7 four days after disassembling a car. How many months will one have to wait for delivery this time?

On the morning of January 7th, Lei Jun, the founder, chairman, and CEO of Xiaomi Group, announced on a social platform that the new-generation Xiaomi SU7 is planned to be launched in April this year. This is a revamped version of the current Xiaomi SU7, which is expected to be upgraded in terms of design, assisted driving, and intelligence.

△Photo source: Photographed by a reporter from Time Weekly

The current Xiaomi SU7 was launched on March 28, 2024, and it has been 21 months since then. Compared with the domestic peers' rhythm of making minor changes approximately once a year, the revamping rhythm of the Xiaomi SU7 is not fast. In the second half of 2025, the monthly sales of the Xiaomi SU7 declined, dropping from the peak monthly sales of 29,244 units to 12,520 units in November 2025.

The new Xiaomi SU7 may reverse the downward trend. "The new-generation SU7 is still an excellent driver's car," Lei Jun said. "The new colors, new wheels, and new interior are still amazing. The safety has been further enhanced. All models come standard with lidar, and the assisted driving features are fully equipped. There are also new major breakthroughs in battery range..."

Reporters from Time Weekly learned that the reservation for the new Xiaomi SU7 started at 10 a.m. today, and the pre-sale price ranges from 229,900 yuan to 309,900 yuan. At the same time, the old models are no longer sold on channels such as the official Xiaomi Auto mini-program.

360,000 units sold in 21 months

Within 21 months of its launch, the current Xiaomi SU7 set multiple industry records, including short-term order volume and vehicle delivery cycle, and it ranked first on the sales list of mid - to large - sized new energy sedans for 18 consecutive months. In the eyes of the industry and the public, the Xiaomi SU7 laid the foundation for the achievements of Xiaomi Auto.

"In just 1 year and 9 months, over 360,000 units of the Xiaomi SU7 were delivered, with an average monthly delivery of over 17,000 units," Lei Jun said. "Moreover, in the past year, the Xiaomi SU7 became the best - selling sedan priced over 200,000 yuan."

Compared with the rhythm of other domestic new energy vehicle manufacturers, which update their models every 1 - 2 years, the update cycle of the Xiaomi SU7 is a bit conservative. As a result, when peer models in the same class were competing fiercely in assisted driving, lidar, and 800V high - voltage fast charging in 2025, the Xiaomi SU7 was not competitive in terms of technology and configuration parameters.

Some analysts pointed out that the decline in the monthly sales of the Xiaomi SU7 may be related to the launch of the Xiaomi YU7.

In 2025, after the reservation for the Xiaomi YU7 started, the delivery cycle of the Xiaomi SU7 series once reached 33 - 52 weeks, about 8 - 12 months. Xiaomi Auto later allowed customers who had reserved the Xiaomi SU7 to change their orders to the Xiaomi YU7, which may have diverted some of the orders for the Xiaomi SU7 to a certain extent.

△Xiaomi YU7 (Photo source: Photographed by a reporter from Time Weekly)

In December 2025, there were reports that Xiaomi Auto would launch a new Xiaomi SU7. Although this news was not confirmed by Xiaomi Group at that time, the delivery cycle of the Xiaomi SU7 series was significantly shortened from nearly half a year to the fastest 3 - 6 weeks, and there were even some in - stock vehicles.

According to the information revealed by Lei Jun, the new Xiaomi SU7 will be updated and upgraded in terms of internal and external design such as color, wheels, and interior, as well as in terms of safety, assisted driving, and battery range.

Can the new SU7 break the record?

The market performance of the new Xiaomi SU7 is still unknown, but the public opinion environment and market environment that Xiaomi Auto faces are very different from those when the current Xiaomi SU7 was first launched.

Four days before the announcement of the new Xiaomi SU7, Lei Jun held a live - stream of disassembling a car that lasted for several hours. "I don't understand why there suddenly came all kinds of doubts," Lei Jun sighed during the live - stream on January 3rd.

During this live - stream, Lei Jun responded to several hot - topic issues regarding Xiaomi Auto recently, including "the green - belt god of war", "closing the comment section", "fine - print marketing", and "driving 1,300 kilometers on a single charge". Xu Jieyun, the special assistant to the chairman of Xiaomi Group and the deputy general manager of the strategic marketing department, said that most of these doubts were deliberately misleading or taking things out of context.

In addition, Xiaomi has also frequently responded to topics such as "the electric tailgate of the Xiaomi YU7 cannot be opened normally" and "Xiaomi's cooperation with a certain KOL" recently. On the evening of January 6th, Xiaomi also publicly punished Xu Fei, the vice - president and CMO of the group, and Xu Jieyun, the general manager of the group's public relations department, regarding the issue of "Xiaomi's cooperation with a certain KOL".

In terms of market competition, the number of competing models for the Xiaomi SU7 has continued to increase in the past two years. Mid - to large - sized pure - electric sedans such as the XPeng P7+, Zeekr 001, and BYD Han L EV have emerged one after another; and the range - extender technology has also begun to be more widely applied to sedans, which will also put some pressure on pure - electric models.

In addition, Xiaomi Auto is still in the stage of ramping up production capacity. Although the delivery cycle of the Xiaomi YU7 has been shortened, it still takes 14 - 31 weeks. After the launch of the new Xiaomi SU7, how to increase production capacity and how to allocate production capacity between the two models are still key challenges for Xiaomi Auto.

Besides the new Xiaomi SU7, there are reports that Xiaomi Auto's third model, the "YU9", will also be launched this year. This is a large - sized range - extender SUV, which is a model in a niche market that emerged after 2025. However, as of now, the official has not commented on this news.

In 2026, Lei Jun's goal is to deliver 550,000 vehicles, which is an increase of over 30% compared to the annual sales of over 410,000 vehicles in 2025. Lei Jun and Xiaomi Auto have also rarely launched a promotional activity: from January to February this year, all models of the Xiaomi YU7 can enjoy 3 - year zero - interest loans, and the minimum down payment is only 74,900 yuan.

This article is from the WeChat official account "Time Weekly" (ID: timeweekly). Author: Wu Kai. Republished by 36Kr with authorization.