The NPS list of Jielanlu models is announced: AITO M8 ranks second in its first participation.
Recently, Jielanlu released the "Research on the Health of New Energy Vehicle Brands in the Second Half of 2025" report. As an important indicator to measure users' willingness to recommend, the overall list of vehicle models' Net Promoter Score (NPS) has attracted wide attention. The list shows that Wenjie's "dual-flagship aces" have achieved further success: the panoramic smart flagship SUV, Wenjie M9, ranks first in the vehicle model NPS (Net Promoter Score), and the family smart flagship SUV, Wenjie M8, ranks second in the NPS (Net Promoter Score) in its first participation in the evaluation. This result further confirms Wenjie's excellent user reputation in the high-end new energy market.
Since 2021, Jielanlu has continuously carried out the "Research on the Health of New Energy Vehicle Brands" and has formed a reference system that has attracted wide attention in the industry around core indicators such as brand awareness, brand grade index, and NPS (Net Promoter Score). This research report is Jielanlu's eighth industry tracking, covering 65 new energy vehicle brands, and has surveyed and summarized the opinions of more than 12,000 new energy vehicle owners. Intuitively speaking, the higher the NPS value of a vehicle model, the more willing the owners are to recommend this vehicle to people around them.
It is worth noting that the Wenjie M8, which has been on the market for only 8 months, ranked among the top in the NPS (Net Promoter Score) in its first participation in the evaluation. This not only reflects its good reputation and competitive performance among family users but also shows that as a flagship model, it has quickly established user recognition and willingness to recommend in a short period, visually presenting the recognition and influence of the Wenjie M8 in the 400,000-yuan market segment.
In the current context of continuous upgrading of users' consumption awareness, "being recommended" is becoming an important source of brand equity - it not only represents the current feedback on the usage experience but also implies long - term trust accumulation. As of now, the Wenjie M8 has won the trust and choice of more than 150,000 users, continuously consolidating its user reputation in the family luxury travel scenario.
Looking back at the development path of the Wenjie M8, it has always adhered to the concept of "redefining luxury with intelligence", taking the user experience as the core driving force, promoting the in - depth integration of "traditional luxury + technological luxury" at the product level, further enriching the connotation of "new luxury", and responding to family users' expectations for high - end travel with more comprehensive product strength.
As the "family smart flagship SUV", the Wenjie M8 implements comfort and intelligent experience into perceptible details: the interior wrapped with Nappa leather emphasizes the unity of touch and texture, and the zero - gravity seats bring a more relaxing riding experience; the intelligent projection system 2.0 collaborates with the HUAWEI SOUND audio system to create a more immersive in - car audio - visual scenario; configurations such as the air - cooled compressor refrigerated and heated box cover the high - frequency needs of family travel with a more comfortable car - using experience, jointly presenting a new paradigm of high - end family smart travel.
If the detailed configurations provide the comfortable background for family travel, then the intelligent cockpit and the assisted driving system further present the technological core of "new luxury". In addition to meeting the travel functions, the Wenjie M8 also plays the role of a "smart partner" with an experience orientation of "understanding family needs better". The vehicle is equipped with the Hongmeng cockpit, achieving a smoother cross - screen linkage and collaborative experience through more than ten screens fully equipped throughout the vehicle; at the same time, it is equipped with Huawei's Qiankun Intelligent Driving ADS 4 assisted driving system and upgrades the WEWA architecture. Relying on a perception network composed of 30 high - precision sensors, it achieves all - weather 360° perception ability, providing more calm auxiliary support for multi - scenario driving.
In addition to comfort and intelligence, the Wenjie M8 also meets the diverse needs of family travel with its spatial capabilities. With a vehicle length of nearly 5.2 meters and a wheelbase of more than 3.1 meters, it creates a spacious cockpit with a space utilization rate of up to 67.6%, leaving more room for family members and accompanying items; at the same time, it offers both six - seat and five - seat layouts, providing more flexible seating and loading options for different family structures from three - person families to three - generation families, meeting a wider range of family travel scenarios.
The performance of the Wenjie M8 in the Jielanlu report not only shows the simultaneous improvement of product strength and willingness to recommend but also reflects the change in the focus of competition in the high - end new energy market: from the single competition of parameters and configurations, it has gradually shifted to the systematic response to the real car - using experience and the needs of family lifestyles. Taking "new luxury" as the path, the Wenjie M8 transforms technological capabilities into perceptible and sustainable experience values, providing a reference sample for the industry to move from technology superposition to experience - driven development.