The China Association of Small and Medium Enterprises, in collaboration with Sesame Business Credit, has launched the "Market Position Certification Service", enabling enterprises' invisible strengths to become visible digital assets.
Recently, a "Market Status Certification Service" aimed at addressing the pain point of small and medium-sized enterprises (SMEs) in "proving their strength independently" was officially launched. This service is jointly launched by the China Association of Small and Medium Enterprises and Sesame Enterprise Credit, a subsidiary of Ant Group. By establishing an objective and fair third-party evaluation system, it transforms the market performance of enterprises into a widely recognized "strength ID card", which is valid nationwide with a single certification.
Business owners can search for "Sesame Enterprise Credit" on the Alipay APP, enter the "Good Credit Boosts Business" module, and click on "Certification by the China Association of Small and Medium Enterprises" to use this service.
Currently, SMEs generally face the pain point of "how to prove their strength independently". Even if they have an advantage in product sales volume or market share, they often fall into a passive position when applying for projects or promoting their brands due to the lack of authoritative proof. "Our products sell very well online, and it's well - known in the industry, but when it comes to advertising, we just can't come up with that 'convincing material' that can make consumers recognize us at a glance," said Mr. Wang, the person - in - charge of an electrical appliance manufacturing enterprise in East China, voicing the concerns of many business owners.
The "Market Status Certification Service" launched this time is designed to systematically solve this problem. It specifically covers two major modules: Firstly, the market share evaluation service. Through scientific calculation of the proportion of the sales volume (amount) of a certain product (or category) of an enterprise in the similar market, it issues a "Market Share Analysis Report" and a "Leading Global/National Market Share Certificate", which can be used as bonus points for enterprises applying for projects such as "Specialized, Sophisticated, Distinctive and Innovative Enterprises", improving the success rate of applications.
Secondly, the market status evaluation service. Based on market research, full - network data, and expert judgment, it conducts evaluations from multiple dimensions such as "time" (e.g., the first innovator), "relative numbers" (e.g., the first in sales volume), and "absolute numbers" (e.g., the cumulative number of customers), and issues a "Market Status Analysis Report" and a "Market Status Confirmation Letter", which can provide compliance support for enterprise advertising and effectively avoid advertising risks.
A relevant person - in - charge of the China Association of Small and Medium Enterprises said, "As the 'home' serving a large number of SMEs, the association always focuses on the pain points of enterprise development and actively responds to the national policy orientation of promoting the high - quality development of SMEs. This joint creation of the 'Market Status Evaluation System' is to build a 'bridge for strength transformation', so that the real capabilities of enterprises can be seen and recognized, and their internal strength can be transformed into external trust and market competitiveness, helping SMEs to move forward more steadily and further on the path of innovation and development."
As the co - launcher, Sesame Enterprise Credit is an enterprise credit reporting service platform under Ant Group. It has currently established credit files for over 27 million SMEs, among which 10 million have managed and applied strength labels, such as "Ranked among the top in quarterly sales volume" and "Technology - based SMEs", reflecting the value of enterprises in daily operations.
A relevant person - in - charge of Sesame Enterprise Credit said, "This cooperation is a significant upgrade of the strength label system. The Market Status Certification Service is more authoritative and credible, and can provide enterprises with a more valuable 'entry ticket' for market competition, helping them transform their invisible strength into visible advantages."
Industry observers pointed out that the launch of this service conforms to the national policy orientation of supporting the high - quality development of SMEs. It not only provides a clear positioning tool for enterprises in a complex market environment but also provides institutional support for building a more transparent and honest business environment, which is expected to further stimulate the innovation vitality and development momentum of SMEs.