Dreame's vacuum cleaner achieves double growth in domestic and overseas revenues, and its whole-home smart strategy targets the high-end home appliance battlefield | The Frontline

Author | Huang Nan

Editor | Yuan Silai

As the global home appliance industry shifts from scale growth to value competition, the cleaning appliance sector has hit a bottleneck in incremental innovation, and traditional large home appliances are facing pressure to upgrade to high - end products. Technological innovation and scenario integration have become the keys to breaking the deadlock.

From December 17th to 18th, at the media and investor open day for Dreame Technology's vacuum cleaner and large home appliance business, the heads of all business lines, including vacuum cleaners, refrigerators, washing machines, air conditioners, small kitchen appliances, and water purifiers, shared the layout logic from single cleaning equipment to the whole - house smart ecosystem.

Dreame Technology's offline exhibition hall

Looking back at the development history of the vacuum cleaner industry, every leap - forward growth in market scale has resulted from generational innovations in product form and core functions. However, the current industry is generally trapped in a homogenized cycle of "incremental innovation", and the deep - seated pain points that users truly care about are difficult to be fundamentally solved.

Since this year, Dreame has achieved multiple breakthrough technologies in the vacuum cleaner category. Among them, the motor, as the "heart" of home appliance operation, directly determines the upper limit of cleaning efficiency. Dreame has taken the lead in introducing a high - speed digital motor with a global maximum speed of 200,000 revolutions per minute, which can not only remove stubborn dust in floor gaps and carpets but also support long - time whole - house cleaning without power interruption.

To address the long - standing entanglement problem in the industry, Dreame has launched the world's first SharkFlex active hair - cutting technology, which can achieve high - frequency shearing up to 2000 times per minute through double - layer aviation - grade titanium - coated blades. In the wet - cleaning scenario, the world's smallest water - air separation device developed by Dreame can achieve gas - liquid separation in a compact space, solving the performance contradiction between "strong suction" and "simultaneous wet - and - dry processing" that was difficult to balance in the past.

The technology strategy has been effectively verified at the market level. According to the data shared by Yuan Guangyun, the head of Dreame's vacuum cleaner R & D center, from January to November 2025, Dreame's domestic revenue from vacuum cleaners increased by 40% year - on - year, and the growth rate in the overseas market reached 59%.

Dreame's SharkFlex active hair - cutting technology for vacuum cleaners

In the field of traditional large home appliances, the industry is undergoing two core transformations: high - end and scenario - based. On the one hand, users are no longer satisfied with basic functions but are pursuing high - end experiences that can be integrated with home aesthetics and have AI intelligent management, which drives up the market price range. On the other hand, the product logic is shifting from single general - purpose equipment to full - scenario solutions.

Relying on long - term technological accumulation in fields such as bionic robotic arms, intelligent sensing, and fluid control, Dreame has systematically transferred and expanded its core capabilities from cleaning appliances to the large home appliance field, extending from the technical foundation to application scenarios.

In the air - conditioner category, to address the problems of rigid and uneven air supply in traditional air - conditioners, Dreame has launched the world's first X - Wind air - conditioner equipped with double bionic robotic arms. The two flexible "arms" can swing independently, achieving 126° wide - angle air supply and left - right partition control, allowing every corner of the room to receive natural and gentle wind and meeting the personalized needs of multiple people simultaneously.

The refrigerator aims to meet the demand for active health management. At the event site, Dreame demonstrated an electric - field preservation technology that can extend the cold - storage preservation period of meat to 10 days and lock in the moisture of fruits and vegetables through light and temperature control. Its flagship product is equipped with multi - modal sensors. The person in charge said that in the future, it will be able to analyze the state of food through AI and provide users with customized diet and health advice, turning the refrigerator from a storage tool into a "health butler".

The small kitchen product segment focuses on differentiated experiences. Centered around the intelligent steam penetration technology, Dreame launched two new products on - site: the DS50 double - deck air fryer and the AF60 multi - function air fryer with steaming and frying capabilities. The former, with the world's first Duo - Flow™ dual - engine air - control technology, enables independent crispy and tender baking in the upper and lower compartments; the latter, through the CrispVapor™ steam generator and the dual - engine 360 - degree thermal circulation system, allows 3 - cm - thick food to be evenly heated. Together with the MX60 double - blade bionic chef machine and the FCM60 professional automatic coffee maker, the smart kitchen appliance product matrix is further improved.

In the fields of laundry and water purification, Dreame focuses on health and personalization. Its washing machine can identify the fabric of clothes and automatically match the washing and care program, and it also introduces medical - grade low - temperature sterilization technology. The water dispenser integrates instant heating, purification, and ice - making functions, meeting the all - round needs of families for drinking water quality and convenience.

Through the in - depth integration of AI algorithms and sensors, Dreame's systematic innovation around real - life scenarios aims to make the whole - house smart system truly serve people's comfort and health.

Dreame Technology's intelligent factory

As of June 30, 2025, R & D personnel accounted for 60% of Dreame Technology's total staff. In terms of R & D investment, the annual R & D expenses account for no less than 7% of the revenue.

For future growth, Dreame's manufacturing layout is accelerating expansion. Among them, the Nanjing Intelligent Manufacturing Base, with a total investment of 4 billion yuan and covering an area of 193 mu, has officially started construction. It is planned to build 6 advanced production lines for refrigerators and washing machines, with an estimated annual production capacity of nearly 5 million units.